Custom Apparel

Consumers Want Customized Apparel—and They’re Willing to Pay Big Bucks for It
December 1, 2017 at 1:51 pm

In literary circles, mentioning “Measure for Measure” tends to cause cringes because critics, owing to the work’s complex combination of gravity and levity, dub the Shakespearean canon entrant a “problem play.” In the fashion world, though, uttering “made-to-measure” inspires no backlash, as so clear cut is the appeal of customized apparel that industry figures who…

Custom T-shirt Company Threadless Acquires Shoe Brand
October 24, 2017 at 2:54 pm

Threadless, the e-commerce apparel company that allows artists to submit and print apparel products, is adding footwear to its product offerings after acquiring Bucketfeet. Threadless works by allowing designers and artists to submit their work, and users vote on the ones they like best. The winning submissions will be printed onto items like T-shirts, bags…

Adidas Ventures Into On-Demand, Customized Apparel
March 29, 2017 at 11:58 am

If consumers had it their way, they would customize a piece of clothing and have it ready immediately. This might seem like a futuristic desire, but it turns out, Adidas is on the ball. According to…

The 10 Best Women's March Promotional Merchandise Pieces
January 23, 2017 at 10:58 am

It's been a busy week for promotional merchandise. Friday, we had Donald Trump's Presidential Inauguration, and its subsequent merchandise. And the next day, we had the Women's March. From Washington, D.C. to Paris, participants wore branded T-shirts, held eye-catching signs and donned custom hats. Here, we take a look at the best merchandise from the Women's March. 1.…