Custom Apparel
Summer 2021 is gearing up to be much different than last summer. With states loosening restrictions and the number of Americans vaccinated against COVID-19 growing each day, a lot of people are itching to get out and resume their usual fun-filled summers that consist of festivals, concerts, and outdoor activities with family, friends and even…
Justin Lawrence, owner of Oklahoma Shirt Company, joined the show to give a decorator's perspective on what distributors should look for in a decorator partner, how to simplify the order process and common mistakes to avoid. He also told us about the big apparel trends he's seeing (and much more)...
Major brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too...
IMS LLC worked with McDonald's to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders...
Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here's how one such T-shirt came together...
For a mortgage company client's fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here's how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB...
Bret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization's second-largest revenue stream...
Jason Sudeikis accepted a Golden Globe while wearing a branded hoodie featuring his sister's business. That was probably the best promotional product of the week, but we've got five more for you today, including Tommy Wiseau boxers, some fun Minor League Baseball merch and more...
In January, Amazon quietly purchased Selz, a small Australian startup that, like Shopify, allows businesses to easily set up online stores. What exactly the company plans to do with Selz is still unclear, but we have some guesses—an obvious one, and a speculative one with branded merchandise implications...
This year, we've gone deep on a variety of topics related to the promotional products industry. Some of them have been heavy, some have been more optimistic, and some have been attempts at the predicting the future based on what we know about the present. Here are all the PM Longform stories we ran in 2020...