Custom Apparel

Formula 1 Pushing to Settle Logo Dispute With 3M
September 12, 2018 at 1:31 pm

The Formula One Group is already smarting over second-quarter revenue and operating income declines, but those diminished totals might signal only the beginning of a period of financial frustration for the motorsport titan. Due to a logo controversy that its brand torchbearer, Formula 1, is facing, the Liberty Media-held entity might see its assets dip…

Will Drake's Personalized Tour Jackets Revolutionize Concert Merchandise?
July 11, 2018 at 12:30 pm

Concert merchandise continues to be a huge sales opportunity for musicians. With the enduring (and always growing) popularity of the graphic tee, everyone wants to show off their musical tastes with trendy concert merchandise. So, it's on the artists to create concert merchandise that both conveys their branding and stands out from other artists' offerings.…

Keep Calm and Sell On: How Those Insanely Specific Custom T-shirts You See on Facebook Get Made
July 9, 2018 at 1:49 pm

Chances are, you've been on Facebook or another social media platform and seen a strangely specific, targeted advertisement for a T-shirt that bears a phrase like "Dads who are born in July and love eating ketchup rule!" If you haven't, well, count yourself lucky, but if you're familiar with these bizarre items, then you might be interested to know how they work...

What the Heck Is Going On With CafePress?
May 8, 2018 at 2:11 pm

Companies like Walmart and Cimpress (parent company of Vistaprint and National Pen Co.) give distributors and suppliers reasonable cause for concern, as they are pulling in more business than in the past. One of the heavyweights in that category, however, seems to be in a weird free fall. We're talking about CafePress...

The Flannel Phenomenon and Decoration
April 11, 2018 at 9:40 am

Long thought to be untouchable for our marketplace, retail-style patterned plaid flannel shirts were rarely found in promotional products channels because there was always that nagging question of embroidery...

DC’s Maligned Metro Rail Service Is Under Fire for Opening Branded Merchandise Store
March 7, 2018 at 12:25 pm

As a lifelong resident of Philadelphia, this nearly 39-year-old scribe, thanks to SEPTA, knows all about the frustration that relying on public transportation can foster. Courtesy of the entity’s Center City-based store, though, I often put aside my irritation and revel when my son finds a few branded toys, whose purchase serves as a mini…

Consumers Want Customized Apparel—and They’re Willing to Pay Big Bucks for It
December 1, 2017 at 1:51 pm

In literary circles, mentioning “Measure for Measure” tends to cause cringes because critics, owing to the work’s complex combination of gravity and levity, dub the Shakespearean canon entrant a “problem play.” In the fashion world, though, uttering “made-to-measure” inspires no backlash, as so clear cut is the appeal of customized apparel that industry figures who…