Direct Mail

Did you know that promotional products have been around in the U.S. since the days of George Washington? This isn’t a history lesson, but Linda Neumann, owner of Brilliant Marketing Ideas in San Diego, likes to include tidbits like that in her self-promos. With a personalized letter that’s both informative and entertaining, she’s found a way to meld print and promo for direct mail beyond just a flier...

Univenture Inc., Marysville, Ohio, announced that its EnvyPak envelopes have received wafer seal approval for automated letter rates. Now with USPS wafer sealing approval, EnvyPak clear envelopes are compatible with a wider range of printer and mail house automation capabilities. The result is a reduction in postage and...

The bill — which reportedly would save the USPS $50 billion over the next decade — also has the backing of some 200 organizations.

On the heels of last week’s House action on postal reform, the Senate this week got into the game by introducing companion legislation.

For Print+Promo Marketing’s 2021 State of the Industry report, we set out to learn more about the…

Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more...

Come Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey's "All I Want For Christmas Is You" on repeat, getting properly festive for the holiday season. There's one person, though, who probably won't be participating in this most beloved of annual traditions: Mariah Carey herself. That's because...

WHOOPLA, a distributor based in Encino, Calif., sends out two to three self-promo kits a year. Its latest, meticulously crafted and fully themed in '80s arcade branding, is already a smash hit, generating multiple orders totaling six figures in sales with 100 of the 200 total mailings still to go. Here's how it came together...

The world needs to keep spinning, and college kids are still expected to get the necessary work experience internships provide, even if they don’t show up in an office. So, to make them feel welcome and keep things as close to normal as possible, big-name companies are giving their interns some pretty cool welcome gifts and gift bags...

We know business will be different, but how? Will client budgets be right-sized and constricted? What will events look like? To what extent will the virtual world remain? What about hiring practices when business begins to operate again? Will businesses be eager to invest and spend money? Here are a few predictions and ruminations as we all dig out and back in...