Direct Mail

WHOOPLA, a distributor based in Encino, Calif., sends out two to three self-promo kits a year. Its latest, meticulously crafted and fully themed in '80s arcade branding, is already a smash hit, generating multiple orders totaling six figures in sales with 100 of the 200 total mailings still to go. Here's how it came together...

The world needs to keep spinning, and college kids are still expected to get the necessary work experience internships provide, even if they don’t show up in an office. So, to make them feel welcome and keep things as close to normal as possible, big-name companies are giving their interns some pretty cool welcome gifts and gift bags...

We know business will be different, but how? Will client budgets be right-sized and constricted? What will events look like? To what extent will the virtual world remain? What about hiring practices when business begins to operate again? Will businesses be eager to invest and spend money? Here are a few predictions and ruminations as we all dig out and back in...

During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...

We’ve heard a lot on the news about essential businesses during COVID-19, but 1 we all count on that isn’t mentioned much is the USPS.

HH Global, Chicago, announced a three-year partnership with GNC Holdings Inc., providing production management for GNC's print and direct mail execution in support of retail operations and loyalty programs. "We are thrilled with GNC's decision to partner with us," said Mike Perez, CEO of the Americas for HH Global. "We have invested in solutions for…

Happy March, everyone! In Philly, we've had a few consecutive days of sunshine and warmer temperatures, so as far as we're concerned it's officially spring. Soon, it'll be time to set the clocks forward and make things official, but until then we're soaking up some of these clever, funny and inventive promotional products from all over the world. Enjoy!...

Plenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry...

iPROMOTEu, Wayland, Mass., has announced that industry veteran Les Dorfman has joined the company's executive team as senior vice president. In his new role, Dorfman will manage and accelerate iPROMOTEu's recruiting efforts. Dorfman will hire and oversee several business development managers throughout…

More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.