Direct Mail

Financial Institutions Are Using Branded Welcome Kits for Virtual Interns
July 6, 2020 at 11:47 am

The world needs to keep spinning, and college kids are still expected to get the necessary work experience internships provide, even if they don’t show up in an office. So, to make them feel welcome and keep things as close to normal as possible, big-name companies are giving their interns some pretty cool welcome gifts and gift bags...

After COVID-19, What Role Will Promotional Products Have in Marketing?
May 6, 2020 at 11:55 am

We know business will be different, but how? Will client budgets be right-sized and constricted? What will events look like? To what extent will the virtual world remain? What about hiring practices when business begins to operate again? Will businesses be eager to invest and spend money? Here are a few predictions and ruminations as we all dig out and back in...

How to Best Use Direct Mail Marketing During COVID-19
April 27, 2020 at 11:27 am

During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...

HH Global Enters Marketing Partnership with GNC
March 9, 2020 at 11:20 am

HH Global, Chicago, announced a three-year partnership with GNC Holdings Inc., providing production management for GNC's print and direct mail execution in support of retail operations and loyalty programs. "We are thrilled with GNC's decision to partner with us," said Mike Perez, CEO of the Americas for HH Global. "We have invested in solutions for…

Our Fave 5 Promotional Products of the Week: Barry Sanders x Garth Brooks, Cool Frogs and More
March 4, 2020 at 11:41 am

Happy March, everyone! In Philly, we've had a few consecutive days of sunshine and warmer temperatures, so as far as we're concerned it's officially spring. Soon, it'll be time to set the clocks forward and make things official, but until then we're soaking up some of these clever, funny and inventive promotional products from all over the world. Enjoy!...

Direct Mail Marketing and Prospecting for Promo Businesses
March 3, 2020 at 4:05 pm

Plenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry...

Industry Veteran Les Dorfman Joins iPROMOTEu as Senior Vice President
October 3, 2019 at 11:49 am

iPROMOTEu, Wayland, Mass., has announced that industry veteran Les Dorfman has joined the company's executive team as senior vice president. In his new role, Dorfman will manage and accelerate iPROMOTEu's recruiting efforts. Dorfman will hire and oversee several business development managers throughout…