Direct Mail

We know business will be different, but how? Will client budgets be right-sized and constricted? What will events look like? To what extent will the virtual world remain? What about hiring practices when business begins to operate again? Will businesses be eager to invest and spend money? Here are a few predictions and ruminations as we all dig out and back in...

During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...

We’ve heard a lot on the news about essential businesses during COVID-19, but 1 we all count on that isn’t mentioned much is the USPS.

HH Global, Chicago, announced a three-year partnership with GNC Holdings Inc., providing production management for GNC's print and direct mail execution in support of retail operations and loyalty programs. "We are thrilled with GNC's decision to partner with us," said Mike Perez, CEO of the Americas for HH Global. "We have invested in solutions for…

Happy March, everyone! In Philly, we've had a few consecutive days of sunshine and warmer temperatures, so as far as we're concerned it's officially spring. Soon, it'll be time to set the clocks forward and make things official, but until then we're soaking up some of these clever, funny and inventive promotional products from all over the world. Enjoy!...

Plenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry...

iPROMOTEu, Wayland, Mass., has announced that industry veteran Les Dorfman has joined the company's executive team as senior vice president. In his new role, Dorfman will manage and accelerate iPROMOTEu's recruiting efforts. Dorfman will hire and oversee several business development managers throughout…

More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.

A visit to the Twitter account of the U.S. Parcel Service (USPS) reveals that the agency will be delivering nearly “16 billion pieces of cheer this season,” an impressive haul that will certainly include a few petitions to good old Saint Nick. Those letters will be enjoying their last hurrahs as 50 cent wayfarers to…

Thanks to the business acumen of founder/chairman/CEO Jeff Bezos, Amazon, the Seattle-based behemoth, has enjoyed quite a 24-year existence and has not left many boxes to check off in its quest for complete commercial domination. The latest stroke of economic bravado comes in the form of the company’s first-ever print catalog for holiday toys, which…