Direct Mail

How One Distributor Uses Printed and Promotional Products for Winning Direct Mail Promos
June 20, 2022 at 12:12 pm

Did you know that promotional products have been around in the U.S. since the days of George Washington? This isn’t a history lesson, but Linda Neumann, owner of Brilliant Marketing Ideas in San Diego, likes to include tidbits like that in her self-promos. With a personalized letter that’s both informative and entertaining, she’s found a way to meld print and promo for direct mail beyond just a flier...

Univenture’s Clear EnvyPak Envelopes Get USPS Approval for Wafer Seal Closures
May 23, 2022 at 3:07 pm

Univenture Inc., Marysville, Ohio, announced that its EnvyPak envelopes have received wafer seal approval for automated letter rates. Now with USPS wafer sealing approval, EnvyPak clear envelopes are compatible with a wider range of printer and mail house automation capabilities. The result is a reduction in postage and...

We Now Have Definitive Proof That Even Mariah Carey Loves Promotional Products
November 23, 2020 at 12:57 pm

Come Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey's "All I Want For Christmas Is You" on repeat, getting properly festive for the holiday season. There's one person, though, who probably won't be participating in this most beloved of annual traditions: Mariah Carey herself. That's because...

Financial Institutions Are Using Branded Welcome Kits for Virtual Interns
July 6, 2020 at 11:47 am

The world needs to keep spinning, and college kids are still expected to get the necessary work experience internships provide, even if they don’t show up in an office. So, to make them feel welcome and keep things as close to normal as possible, big-name companies are giving their interns some pretty cool welcome gifts and gift bags...

After COVID-19, What Role Will Promotional Products Have in Marketing?
May 6, 2020 at 11:55 am

We know business will be different, but how? Will client budgets be right-sized and constricted? What will events look like? To what extent will the virtual world remain? What about hiring practices when business begins to operate again? Will businesses be eager to invest and spend money? Here are a few predictions and ruminations as we all dig out and back in...