Direct Mail
April 16, 2019 at 1:40 pm
More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.
November 21, 2018 at 12:02 pm
A visit to the Twitter account of the U.S. Parcel Service (USPS) reveals that the agency will be delivering nearly “16 billion pieces of cheer this season,” an impressive haul that will certainly include a few petitions to good old Saint Nick. Those letters will be enjoying their last hurrahs as 50 cent wayfarers to…
November 8, 2018 at 1:15 pm
Thanks to the business acumen of founder/chairman/CEO Jeff Bezos, Amazon, the Seattle-based behemoth, has enjoyed quite a 24-year existence and has not left many boxes to check off in its quest for complete commercial domination. The latest stroke of economic bravado comes in the form of the company’s first-ever print catalog for holiday toys, which…
October 11, 2018 at 1:51 pm
Times being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost of a First-Class…
April 30, 2018 at 3:22 pm
EnvyPak recently announced a clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. The company received a ruling from the U.S. Postal Service specific to this new clear envelope, which utilizes EnvyPak's proprietary manufacturing technology...
February 28, 2017 at 1:39 pm
Have you ever noticed that after shopping for, let's say, a new pair of shoes, you notice ads for the exact shoes you were looking at pop up on social media? That's no coincidence. When you shop around for certain items, cookies track what you're looking at. PebblePost is using that same idea to allow…
December 19, 2016 at 2:53 pm
The best way to create a sure-fire promotion is to give out a product that the end-users will actually use and keep. Or, if you can't do that, give them something they'll have to pry from the clawed clutches of their cats by sending them catnip-infused direct mail. Yes, this is real. The American Genius…
October 13, 2016 at 5:51 pm
The U.S. Postal Service (USPS) today announced the deadlines for shippers to ensure that their products and packages reach their destinations within the U.S. by December 25. According to Fox 6, the deadlines are as follows: USPS Retail Ground: Dec. 15 USPS First Class Mail: Dec. 20 USPS Priority Mail: Dec. 21 USPS Priority Mail…
February 19, 2016 at 6:57 pm
BIC Group, Clichy, France, announced in a press release that the company's CEO, Mario Guevara, has decided to retire. The board of directors will propose two options—to combine the chairman and CEO functions, and to nominate chairman of the board Bruno Bich as chairman and CEO. One of Bich's responsibilities would be to continue to develop…
December 2, 2015 at 3:51 pm
Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are four…
