Direct Mail

As direct mail makes a resurgence, consumers are becoming wary of “junk” mail. Printers should educate brands on ways to stand out.

Monomoy Capital Partners, a middle-market private investment firm, acquired family-owned direct mail marketing provider Japs-Olson Co.

How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…

Let’s explore how to increase desirability of your product or service with direct mail using these behavioral science tactics.

Complete with a hashtag and over 2.7 million views, Truly Engaging has harnessed TikTok for its incredible marketing potential.

Let’s look at how information gap theory and authority principle can be used to increase direct mail response.

Personalized direct mail continues to be a powerful medium for brands and businesses of all shapes and sizes to convey their messages.

Direct mail marketing is the most effective way to reach prospects. Here are 3 ways marketers can get started with direct mail in 2023.

Did you know that promotional products have been around in the U.S. since the days of George Washington? This isn’t a history lesson, but Linda Neumann, owner of Brilliant Marketing Ideas in San Diego, likes to include tidbits like that in her self-promos. With a personalized letter that’s both informative and entertaining, she’s found a way to meld print and promo for direct mail beyond just a flier...

Univenture Inc., Marysville, Ohio, announced that its EnvyPak envelopes have received wafer seal approval for automated letter rates. Now with USPS wafer sealing approval, EnvyPak clear envelopes are compatible with a wider range of printer and mail house automation capabilities. The result is a reduction in postage and...