Direct Mail

Possible USPS 'Forever' Stamp Cost Increase Would Mark Agency’s Largest Bump
October 11, 2018 at 1:51 pm

Times being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost of a First-Class…

New Company Links Direct Mail and Online Data
February 28, 2017 at 1:39 pm

Have you ever noticed that after shopping for, let's say, a new pair of shoes, you notice ads for the exact shoes you were looking at pop up on social media? That's no coincidence. When you shop around for certain items, cookies track what you're looking at. PebblePost is using that same idea to allow…

Catnip-infused Direct Mail Is Real and It Works
December 19, 2016 at 2:53 pm

The best way to create a sure-fire promotion is to give out a product that the end-users will actually use and keep. Or, if you can't do that, give them something they'll have to pry from the clawed clutches of their cats by sending them catnip-infused direct mail. Yes, this is real. The American Genius…

USPS Announces Holiday Shipping Deadlines, Price Increase
October 13, 2016 at 5:51 pm

The U.S. Postal Service (USPS) today announced the deadlines for shippers to ensure that their products and packages reach their destinations within the U.S. by December 25. According to Fox 6, the deadlines are as follows: USPS Retail Ground: Dec. 15 USPS First Class Mail: Dec. 20 USPS Priority Mail: Dec. 21 USPS Priority Mail…

BIC Group CEO to Retire
February 19, 2016 at 6:57 pm

BIC Group, Clichy, France, announced in a press release that the company's CEO, Mario Guevara, has decided to retire. The board of directors will propose two options—to combine the chairman and CEO functions, and to nominate chairman of the board Bruno Bich as chairman and CEO. One of Bich's responsibilities would be to continue to develop…

4 Reasons Why Direct Mail Is Better Than Email Marketing
December 2, 2015 at 3:51 pm

Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are four…

USPS Records Increase in Package Volume, but $5.1B Net Loss
November 16, 2015 at 6:53 pm

The U.S. Postal Service (USPS) reported that it recorded a 14.1 percent increase in package volume and an 11.1 percent increase in shipping and package revenue for the 2015 fiscal year, but saw a net loss of $5.1 billion. However, this loss looks better than its $5.5 billion loss in 2014. With the increase in…