Distributor News

2020 Top Distributors List: Stats, Trends and Analysis
June 17, 2020 at 9:58 am

Our Top 50 Distributors totaled $6.18 billion in 2019 promotional products sales. That’s up from last year’s Top 50, which totaled $5.96 billion in 2018 sales. Overall, 44 of this year’s Top 50 distributors (88 percent) grew sales over the prior year. Elsewhere on the list, some other significant jumps took place...

How the Pandemic Is Transforming Employee Welcome Kits
June 16, 2020 at 1:53 pm

As companies return to office settings and adjust even more to novel ways of going about business, many will will look for ways to welcome back staff. But employee welcome kits that may once have contained notebooks and mugs might now take on a more practical and health-centered look...

Why One Promo Distributor Spent Two Hours 'Sprint Calling' Customers to Check In
June 12, 2020 at 2:09 pm

At Hasseman Marketing, a promo distributor based in Coshocton, Ohio, CEO Kirby Hasseman and his team conducted "sprint calls" last week, making the outreach solely about learning how clients are remaining resolute and growing the realization that the promotional products industry has connections at its core...

Logo Design Trends to Keep in Mind for 2021
June 11, 2020 at 1:09 pm

At a time when consumers and clients are seeking added trust, a company’s logo and branding could become even more vital to partnerships. Through its trend report, Logo Lounge explored those ties and the logo design trends that have taken off this year and could prove factors in 2021...

Business Indicators to Gauge COVID-19 Effects on the Promotional Products Industry
June 11, 2020 at 1:03 pm

To help promo companies navigate the pandemic and economic crisis to the recovery on the other side, NAPCO Research has launched a research initiative that takes the pulse of the industry by surveying a cross-section of promotional products distributors, suppliers/manufacturers, decorators, printers and more...

Proforma Completes 50th Rise and Thrive Webinar
June 10, 2020 at 2:33 pm

Proforma, Cleveland, hosted its 50th Rise and Thrive Webinar to help owners and their sales representatives optimize their sales and thrive through these challenging times. The webinar series hosted by the Proforma Pivot Teams is designed to provide the Proforma community with the expanded product knowledge, marketing and supplier resources and motivation to create more…

AIM Smarter Expands Presence to the United Kingdom
June 3, 2020 at 1:56 pm

Altitude Group PLC, parent company of AIM Smarter LLC (AIM), has expanded AIM’s presence and programs to the U.K. with the launch of AIM Smarter Limited. AIM offers a membership model that provides benefits, resources and community to both distributor members and supplier partners within the promotional products industry. Through this expansion, AIM welcomed more…

AIA Helps Owners Diversify Product Offerings With Home Office and Business Supplies
May 28, 2020 at 1:48 pm

As COVID-19 shifts how promotional products distributors run their businesses, AIA Corporation, Appleton, Wis., is providing its owner community with tools and resources to retain clients, attract new customers and, ultimately, manage a profitable business. Most recently, this included offering home office and business products through a partnership with AIA-owned OfficeZilla, a business products distributorship…

The Vernon Company Names PCNA 2019 Supplier of the Year
May 11, 2020 at 12:02 pm

The Vernon Company, Newton, Iowa,  recently recognized Polyconcept North America (PCNA) with the 2019 Supplier of the Year Award during the company’s annual national sales meeting. The Supplier of the Year Award is given annually to the industry supplier that provides the best overall service to The Vernon Company and its customers. The award is…