Drinkware

BIC Graphic North America Announces Rebrand as Koozie Group
September 28, 2020 at 11:55 am

BIC Graphic North America, Clearwater, Fla., announced today that it will rebrand as Koozie Group at the start of 2021. “Our organization flourished under the BIC Graphic name for over 50 years, and we were predominantly known for writing instruments,” Melissa Ralston, chief marketing officer at BIC Graphic North America, said in a press release.…

How DiscountMugs' Donated Promo Products Are Helping South Florida Small Businesses Stay Open
September 24, 2020 at 3:39 pm

The promo industry is uniquely positioned to assist small businesses by donating products and services that can help attract customers and generate funds. It’s a long-term solution, too, and it gives small businesses one fewer thing to worry about right now. Here's how a few South Florida businesses used donated promos from DiscountMugs...

Popeyes Wants You to Tailgate From Home With a Pretty Great Promo Campaign
September 15, 2020 at 12:09 pm

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign...

How One Distributor Turned Three Iconic Cup Brands Into Can't-Miss Branded Merchandise
September 3, 2020 at 11:09 am

When it comes to branding, it doesn't get more iconic than the Solo Cup. The secret lies in its simplicity. Sure, nowadays there's an embossed logo on there, but it's pretty much just a plain red cup. And yet, it's instantly recognizable. How do you turn that kind of design perfection into branded merchandise that does justice to the original?...

Starbucks Has a New Line of Back to School Inspired Merch (With Some Great Designs)
August 12, 2020 at 3:14 pm

Back to school season is here! While it may look a lot different this school year with classes being held virtually, in-person or a mix of both, students and teachers will still be purchasing some of the usual back to school essentials. To add to the mix, Starbucks just released a line of cups and merch inspired by school supplies...

Creating Better Product Pitches to Increase Purchase Conversions
August 6, 2020 at 10:58 am

When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client...

UNC Alums Aren't Fans of Bottled Water Promotion for Students
July 23, 2020 at 10:57 am

To keep a school tradition alive and welcome new Tarheels, UNC is providing every undergraduate student with a mini bottled water full of “Old Well Water” before the first day of classes. However, alumni aren't happy with the school asking for donations for the promo, thinking the money could be better allocated...