Drinkware

Another day of exploring the show floor and talking to decorators and printers is in the books. Today we're focusing on UV printing that looks like custom molded glass drinkware, innovations in adhesive patches on headwear, and the power of personalization.

Day one of the PRINTING United Expo in Atlanta is in the books, and boy, are our feet tired. Seriously folks, this show is huge. I know I've said that after Dallas, and then again after Vegas last year. But this one is next-level. With more than 1 million sq. ft. of show floor space…

Whether it's picnics in the park, beach vacations, or backyard barbecues, staying hydrated becomes crucial. That's where promotional drinkware comes into play. These versatile and practical items not only quench our thirst, but also serve as effective marketing tools. Staying hydrated is also vital for maintaining good health during the summer and late fall months.…

The latest must-have accessory from arguably the biggest name in hot dogs (and hot dog-shaped things) is a hot dog-shaped straw. It's simple, but clearly effective, as it has been selling out daily within nine minutes.

Tesla has already been selling very sleek Cybertruck promo beer in Europe. Now it is another step closer to selling alcoholic promotional products across the globe thanks to a trademark suit in China.

Los Angeles International Airport has now fully phased out single-use plastic water bottles, joining other California airports in Van Nuys and San Francisco, in an effort to minimize waste.

Golf fans noticed that Rickie Fowler was carrying around a reusable water bottle covered in stickers along the course at Los Angeles Country Club during the U.S. Open. Being that Fowler has always been a trend-setter, this hydration choice could have an impact on everyone who sells golf-related promos.

The quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men's and women's games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…

The Summer Olympics return next year in Paris, and the games' organizers and marketing teams are already reaching out to media members who will be on-site for the event. NBC Sports broadcaster Rebecca Lowe, known for covering events like Premier League soccer and the Kentucky Derby, will once again be handling the Olympics for NBC,…

Netflix's latest brand collaborations include Old Spice and Athletic Brewing Co. for special "The Witcher" promos. It's a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.