Drinkware

How One Distributor Turned Three Iconic Cup Brands Into Can't-Miss Branded Merchandise
September 3, 2020 at 11:09 am

When it comes to branding, it doesn't get more iconic than the Solo Cup. The secret lies in its simplicity. Sure, nowadays there's an embossed logo on there, but it's pretty much just a plain red cup. And yet, it's instantly recognizable. How do you turn that kind of design perfection into branded merchandise that does justice to the original?...

Starbucks Has a New Line of Back to School Inspired Merch (With Some Great Designs)
August 12, 2020 at 3:14 pm

Back to school season is here! While it may look a lot different this school year with classes being held virtually, in-person or a mix of both, students and teachers will still be purchasing some of the usual back to school essentials. To add to the mix, Starbucks just released a line of cups and merch inspired by school supplies...

Creating Better Product Pitches to Increase Purchase Conversions
August 6, 2020 at 10:58 am

When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client...

UNC Alums Aren't Fans of Bottled Water Promotion for Students
July 23, 2020 at 10:57 am

To keep a school tradition alive and welcome new Tarheels, UNC is providing every undergraduate student with a mini bottled water full of “Old Well Water” before the first day of classes. However, alumni aren't happy with the school asking for donations for the promo, thinking the money could be better allocated...

IKEA Launched Its First-Ever Branded Merch Collection (But You Can Only Get It at One Store)
July 23, 2020 at 8:00 am

IKEA is best known for its modern furniture and home furnishings with names like "Mlalmgörn" and "Slüfstaflargen." But the retailer has also dabbled in branded merchandise and apparel, previously turning its iconic shopping bags into bucket hats and launching a limited streetwear line. Now, it's making more of an official foray into branded merchandise...

Baltimore Apparel Company Packs Positive Messages in Reusable Bottles
June 10, 2020 at 11:53 am

A Baltimore apparel company is giving everyone a little bit of fun and positivity, as well as a reusable bottle, through a new line of apparel. Mess in a Bottle was started by Kalilah Wright in 2016, shortly after the Freddie Gray riots in Baltimore. Wright, who used to work at Under Armour, wanted to use apparel as a way to spread a positive message...

New Opportunities for Selling Disposable Drinkware as the Economy Reopens
June 2, 2020 at 1:14 pm

Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal...

Starbucks Merchandise Is Selling Like Crazy (But Starbucks Won't See a Dime of It)
May 29, 2020 at 1:28 pm

Orders of Starbucks merch on some reseller sites have increased by more than 100 since most states and cities went on lockdown in March. But with no online store of its own and a lot of customers still without the option of going into physical locations, Starbucks is missing out on a huge amount of potential revenue from merchandise sales...