Eco-Friendly

River's End Trading Company, headquartered in Medina, Minn., announced that the company's Clarksville, Tenn. decoration and distribution center was awarded the Clarksville-Montgomery County (CMC) Green Certification.

We wanted to examine the words "eco" and "green" and the products associated with them. Is "eco" outdated? Are "green" products still selling and if so, who is buying them? We've got the answers.

Promotional products are a wonderful marketing instrument for businesses of all shapes and sizes. It's a strategic tool that can help build your brand recognition within your target audience. Promotional products are also one of the lowest cost per impression when compared to other advertising options—assuming you avoid the throw-away give-away category.

Today, consumers are "going green" faster than ever, and businesses are following suit. It's not just a passing trend or a niche market idea, as sustainability concerns become mainstream. You can increase your brand's recognition as being an environmentally friendly business by demonstrating your commitment to the cause.

John Dumouchel, president and CEO of The Artcraft Company, located in North Attleboro, Mass., said his company is giving new meaning to the words "green printing" when introducing the company's newly installed solar powered system.

There's a new epidemic spreading throughout Hollywood-many celebrities have caught baby fever (and to the best of my knowledge this has nothing to do with 50 Shades of Grey). 

Ecorite, the Toronto-based supplier of environmentally friendly promotional products, announced an aggressive wave of price reductions providing customers savings on over 150 items in the line. The collection of eligible products represents about half of the styles currently available in Ecorite's line.

Riverside, California-based Gorilla Marketing, a premier promotional products company, is helping companies expand brand awareness with the latest trends in summer apparel for branded clothing.

Anvil Knitwear has announced its sponsorship of the Earth Day Organic Indoor Learning Garden program in partnership with Earth Day New York.

New research from the 2012 Ryan Partnership Chicago/Mambo Sprouts Marketing Styling Sustainability consumer apparel survey indicates consumers would increase eco-apparel purchasing if only they could find such products.

Survey data shows that consumers intend to double their eco-apparel purchases this year. In 2011, leading shopper interest were eco-apparel gateway categories such as footwear (23 percent), active/workout wear (21 percent) and women's casual wear (21 percent), with green options purchased by about one in five respondents. While seven in ten (69 percent) considered eco/sustainability at least sometimes when purchasing clothing in 2011, eco-fashion purchase intent doubles in nearly every category in 2012.

The greening of the supply chain is one of the economic engines of the global, $1 trillion revenue growth opportunity for companies selling sustainable products and services.

Staples Inc. is a worldwide business supplier with Internet revenues second only to Amazon. At the retail store level they have promoted recycled paper, e-waste recycling and the introduction of electric delivery vehicles.

The Staples Advantage business division sells to the world's largest companies and its revenue is growing selling products into the greening of the world's corporate supply chain.

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