Electronics

Budweiser Gets High Marks for World Cup Light-Up Promotional Drinkware
July 11, 2018 at 12:36 pm

Come Sunday, though we will be happy to see the FIFA World Cup champion crowned, we will likely find ourselves fending off a case of the “sads,” as parting with what has proven a wonderful tournament will be tough. Budweiser will probably be fighting a few feelings, too, as the final will be the last…

BIC Graphic Expert Series - Technology
June 20, 2018 at 8:03 am

This webinar is designed to provide the tools you need to be successful in selling technology while adding value for your customers.

Hong Kong Gifts Fair: The Magnet Group's Dan Jellinek Talks Pricing, Weird Lack of Tech Products and 13-Hour Flights With No Power
May 17, 2018 at 11:20 am

In episode 3 of the Promo Marketing Podcast, Dan Jellinek of The Magnet Group gave us the inside scoop on pricing, products, color trends and much more from his trip to the Hong Kong Gifts & Premium Fair. Plus: a shipping change the promo industry should steal from Amazon, the perils of 13-hour flights with no way to charge your electronics, and terrible meeting advice from Elon Musk...

Google, Levi's Connected Jacket Can Alert You When Your Uber Is Arriving
May 16, 2018 at 4:48 am

The future is here, folks, and it's in a Google and Levi's denim jacket. We saw the first stage of the "connected" jacket last year, but now, the features are getting even more tech-forward. Last year's version enabled users to control music, preview phone calls and get directions with the tech-enabled cuffs. According to TechCrunch,…

Jeff Bezos Banned PowerPoint in Amazon Meetings—Could His Alternative Work For You?
April 30, 2018 at 2:16 pm

When Promo Marketing's editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…

Third-Party Apple Accessories Manufacturers Have 90 Days to Update MFi Program Logo
March 15, 2018 at 2:28 pm

Apple is giving manufacturers 90 days to adhere to its new logo requirement, which means that they will have to update product designs and packaging accordingly in order to incorporate the new designs. This could prove problematic for manufacturers, but if they hope to avoid Apple’s wrath, it’s pretty clear that they have no choice but to comply...

Here's a Wearable Device That Can Read Your Thoughts
January 23, 2018 at 11:15 am

In the video, subjects wear an EEG headset, called an “Optimism Machine,” and, facing a faucet and an empty glass of water, they are encouraged to think positive thoughts or to concentrate on optimistic Life is Good designs. If they do so, the faucet turns on and fills the glass with water...

Live From Las Vegas: Day Two at PPAI Expo
January 17, 2018 at 4:39 pm

We have all heard that what happens in Vegas should stay in the lauded resort city, but when it comes to the PPAI Expo, keeping quiet about the proceedings is akin to being a gazillionaire and not sharing a penny. Simply put, the gathering has so many enriching experiences that "mum" is definitely not the…