
Electronics

Here at Promo Marketing, certain topics seem destined to remain forever on our radar as sources of writing inspiration. Browse our website and you'll see that the business dealings of Elon Musk resonate among us, with the eccentric billionaire again hitting our news cycle. No, not over his most recent controversy (Google it), but over…
Come Sunday, though we will be happy to see the FIFA World Cup champion crowned, we will likely find ourselves fending off a case of the “sads,” as parting with what has proven a wonderful tournament will be tough. Budweiser will probably be fighting a few feelings, too, as the final will be the last…
Fortnite has become an overnight success in the video game community thanks to its multiplayer gameplay and its free-to-play status. So, it's no surprise that its popularity has led fans to go nuts about promotional items at the E3 conference. According to Polygon, Epic Games, the creator of Fortnite, gave out exclusive bags during an…
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PPAI's Expo East wrapped up today, and if you couldn't make it to Atlantic City for the show and a slice of boardwalk pizza (or five), don't worry. We were there to scope some of the coolest new promotional products on offer from exhibiting suppliers...
In episode 3 of the Promo Marketing Podcast, Dan Jellinek of The Magnet Group gave us the inside scoop on pricing, products, color trends and much more from his trip to the Hong Kong Gifts & Premium Fair. Plus: a shipping change the promo industry should steal from Amazon, the perils of 13-hour flights with no way to charge your electronics, and terrible meeting advice from Elon Musk...
The future is here, folks, and it's in a Google and Levi's denim jacket. We saw the first stage of the "connected" jacket last year, but now, the features are getting even more tech-forward. Last year's version enabled users to control music, preview phone calls and get directions with the tech-enabled cuffs. According to TechCrunch,…
When Promo Marketing's editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
Apple is giving manufacturers 90 days to adhere to its new logo requirement, which means that they will have to update product designs and packaging accordingly in order to incorporate the new designs. This could prove problematic for manufacturers, but if they hope to avoid Apple’s wrath, it’s pretty clear that they have no choice but to comply...
In the video, subjects wear an EEG headset, called an “Optimism Machine,” and, facing a faucet and an empty glass of water, they are encouraged to think positive thoughts or to concentrate on optimistic Life is Good designs. If they do so, the faucet turns on and fills the glass with water...