Fan Apparel

Kawhi Leonard Gave One Million Clippers Branded Backpacks to Students in Los Angeles
August 23, 2019 at 11:01 am

After an astonishing run that culminated in the Toronto Raptors' first NBA Championship, Kawhi Leonard has solidified himself as one of the biggest stars in the NBA, if not all of professional sports. But it's after demonstrating some charitable good will in his new (old) home of Los Angeles that he's solidified himself as one…

Indie Rock Band The 1975 Is Printing New T-shirts on Its Old T-shirts to Minimize Waste
August 20, 2019 at 11:28 am

You'd think that a band's goal would be to make as many T-shirts as humanly possible in the hope that more fans become walking advertisements. But, British indie rockers the 1975 are trading in maximalist marketing for environmental conservation, even if it's at the expense of their own merchandising efforts. The band, which recently recorded…

Something Inked Show Recap: What We Learned From Buyers in the Sports, Music and Entertainment Promotional Markets
August 13, 2019 at 1:15 pm

This past week, we had the fun opportunity of attending the Something Inked show in Las Vegas, where promotional products suppliers met with end-buyers from around multiple exciting promotional markets, such as sports, music, entertainment and more. The show allowed us to zero in a little closer on what these specific types of potential customers are looking for...

Minor League Team’s ‘Typo’ Leads to Fun Name-Change Promotion, Merch
August 9, 2019 at 1:06 pm

If we had our way, there would be no offseason for minor league baseball, so that we could write about its promotional campaigns year-round. For the second time since June, we find ourselves chronicling the Lehigh Valley IronPigs, who, due to a "typo," will play as the IronPugs in 10 days’ time, giving fans a chance to own some special pug-centric merch...

Kentucky Democrats Raise $200K on 'Moscow Mitch' Merchandise
August 5, 2019 at 1:11 pm

In something of a role reversal for Mitch McConnell, whose own campaign made a pretty penny on "Cocaine Mitch" gear earlier this year, the Kentucky Democratic Party is cashing in big time on "Moscow Mitch" merchandise. The Kentucky Dems started up a "Moscow Mitch" web store, offering T-shirts, a brass Moscow Mule mug, a shot glass, stickers, buttons and a Cossack hat...

'Shark Week' Promotional Tie-Ins and Co-Brands Are Awesome This Year
July 30, 2019 at 1:09 pm

It's the most wonderful time of the year, folks. At least it is for shark fans. Selachophobes are probably wise to stay away from the Discovery Channel for the next few days. That's right. It's Shark Week. And to celebrate the most celebrated educational television event of the year, Discovery Channel teamed up with an…

This Guy Made T-shirts for Charity After Finding an In-N-Out Burger in New York
July 26, 2019 at 1:01 pm

Did you hear about the mysterious case of a perfectly preserved In-N-Out burger that suddenly appeared on the streets of Queens? This isn't the set-up of a bad joke. It really was a puzzling event that had the internet lit up with conspiracy theories ranging from art instillations, viral marketing and a few East Coast…

How Removing a Sponsor Logo From a Jersey Turned Out to Be a Genius Marketing Move
July 25, 2019 at 1:29 pm

The most sought-after sponsorship in English soccer (read: "football") might just be the company that is removing its logo from all apparel. For the uninformed, European soccer clubs have at least one shirt sponsor that takes up prime real estate on the front of their jerseys. Some teams in less lucrative leagues look like NASCAR…