Fan Apparel

Blues’ Playoff Run Fueled by Philadelphia-Born 'Play Gloria' Promo T-shirt
May 20, 2019 at 12:37 pm

South Philly possesses distinction as the home to the most loyal Philadelphia Flyers fans—the NHL team situated in the City of Brotherly Love, Promo Marketing’s home base—but thanks to a local bar’s ties to the St. Louis Blues, the neighborhood finds itself in a Missouri State of Mind. Four months after a quintet of Blues…

Fanatics Owner Michael Rubin Says Printing Capabilities, Data Key to Success
May 16, 2019 at 2:22 pm

Fanatics found itself ranked 25th on CNBC's Disruptor 50 list, which isn't incredibly surprising given that it's become the premier licensed apparel company in the U.S. and beyond, thanks to partnerships with multiple sports leagues. Michael Rubin, CEO of Fanatics parent company Kynetic and co-owner of the Philadelphia 76ers, went on CNBC's "Squawk Box" to…

H&M and Netflix Combine for 'Stranger Things' Branded Apparel Collection (With Demogorgon All-Over Prints!)
May 15, 2019 at 2:39 pm

Thankfully, we only have to wait until July 4 until season three of "Stranger Things" drops, and if it’s anything like the last two, we’ll probably binge the whole thing in less than 48 hours. But, to tide us over until the release, H&M and Netflix have collaborated on a summery, branded “Stranger Things” collection, releasing in stores and online on May 23. Yes, there are Demogorgon all-over prints...

Mitch McConnell Is Selling Cocaine-Themed T-shirts
May 9, 2019 at 1:30 pm

Who do you think is the least likely person to incorporate cocaine into their own personal brand image? If you answered Pope Francis, you're probably right. But we're talking about Sen. Mitch McConnell, who is a close second in terms of probably not being a drug kingpin. But those who pay attention to politics might…

The Dodgers Broke an MLB Record for Promos, But It's Not Free of Controversy
May 8, 2019 at 11:34 am

The Los Angeles Dodgers broke a Major League Baseball record for most tickets sold to a special event game, all thanks to the promotional item scheduled for the event. The team is hosting Mexican Heritage Night tonight when they finish their series against the Atlanta Braves, and the special ticket comes with a voucher for…

Gameboy's 30th Anniversary Spurs Merchandise Sales
April 23, 2019 at 1:07 pm

Kids these days are spoiled by video games that look like real life. They're so used to astonishing graphics that video games are even making retro-style games as a novelty. Isn't that fun? Those of us who can remember the days of accepting that a few grayish blobs are a man, a monster, a dirt…

Holy Cow There Is So Much Game of Thrones Tie-In Merch
April 18, 2019 at 12:31 pm

Its knack for gripping storytelling and cast of “roughly 12 zillion characters,” as Vox wrote, have made “Game of Thrones” a can’t-miss component of contemporary pop culture. The public’s fascination with the show, which secured 17.4 million viewers for Sunday’s season eight opener, has bred considerable branding opportunities, and it seems that the amount of…

Minor League Team's Promo Schedule Is Peak Millennial Appeal
April 5, 2019 at 11:33 am

We don't want to get all "Only '90s kids will remember" on you, but younger people who grew up during a specific time will likely remember a computer game called "Backyard Baseball." For those who don't know, it was a game sports game for kids where you created a team of neighborhood kids, all with…

Tesla's 'Merch Madness' Event Proves Even Employees Really Want Tesla Merchandise
March 25, 2019 at 1:39 pm

Elon Musk has not only revolutionized the way we look at cars. Through his various companies, he's done a lot of work to change the way we look at just about everything: space travel, train systems and, yes, promotional items. Musk's business ventures have brought us promotional "totally not flamethrowers," surfboards and more, and usually…