Fan Apparel

Netflix Is Letting 'Squid Game' Fans Buy Customized Apparel Via Easy-to-Use Online Platform
October 13, 2021 at 12:45 pm

"Squid Game" fans looking to celebrate Netflix's morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What's really interesting here, though, is the platform...

Our 5 Favorite Promotional Products of the Week: Hiking Journals, '90s Comebacks and More
October 13, 2021 at 11:54 am

We're always thinking about what kind of merch we'd release for the Promo Marketing Podcast. But we took a break from that to bring you this week's collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of '90s favorites reentering the branded merchandise game, and more...

Walmart Opens Netflix Branded Merchandise Store Online
October 11, 2021 at 11:29 am

Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it's launching a dedicated shop on Walmart’s website for Netflix merchandise...

NCAA Will Allow 'March Madness' Branding for 2022 Women's Tournament
October 8, 2021 at 1:01 pm

Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received...

Our 5 Favorite Promotional Products of the Week: Whataburger At It Again
October 6, 2021 at 11:08 am

For some of us on the PM staff, horror movies just never clicked. But maybe it's time we give them a real shot. ("Hocus Pocus" counts as a horror movie, right?) While we give ourselves a mental pep talk before jumping into the spookiest time of the year, here are five not-so-scary promotional items from the past week...

New NHL Jerseys Feature 50% Recycled Material and 'Dimensional Embroidery'
September 29, 2021 at 10:05 am

In an effort to make this upcoming season a little more eco-friendly, the NHL announced a league-wide jersey change to Adidas ADIZERO Primegreen sweaters, which are made with a minimum 50% recycled material. They also feature a decoration technique called "dimensional embroidery."

High School Students Launch Spiritwear Store Despite Pandemic Challenges
September 29, 2021 at 9:13 am

Most adults won’t attempt to launch their own business during good economic times, much less during a pandemic. But that’s just what Fair Grove High School students did with the opening of an apparel and spiritwear store. The store sells Fair Grove Eagle apparel and accessories in person and online...

Ford Is Making Merchandise Moves as It Looks to Expand Into Lifestyle Brand
September 28, 2021 at 11:39 am

Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director...