Fan Apparel

5 Promotional Apparel Lessons From the 2018 NBA Playoff T-shirts
May 2, 2018 at 1:46 pm

We hate to brag, but we actually understand all the rules of basketball, so we enjoy watching the NBA playoffs (no offense, Wimbledon, we just can't follow your scoring system). While we've been spending a lot of nights screaming at our TV about refs not calling fouls and players faking injuries, there's one aspect of…

MLB Pulled a Cleveland Indians Chief Wahoo Cap Ahead of Jackie Robinson Day Celebration
April 16, 2018 at 2:08 pm

We often hear that numbers don’t lie, and Major League Baseball (MLB), through its adoration of sabermetrics, is looking to pound home that point more profoundly. If we were to look at his figures even casually, we could see that Jackie Robinson would serve as support for those whose allegiance lies with statistics as the…

Not Everyone Is Happy About the Minnesota Twins' Ballpark-Exclusive Prince Merchandise
April 11, 2018 at 2:07 pm

After Prince passed away in 2016, there's been no shortage of commemorative merchandise or pride in one's Minnesota heritage. Both typically came with a lot of the color purple. The Minnesota Twins are looking to cash in on both at the start of this year's MLB season by offering exclusive Prince merchandise at Target Field.…

Twins Announce Prince-Branded Merch in First Deal of its Kind
February 27, 2018 at 12:01 pm

The Twins have also announced that the team will be hosting a second Prince Night this year. On June 8, the first 10,000 fans in attendance will receive an inflatable guitar in the shape of his iconic symbol (and though it’s not specified, we here at Promo Marketing would wager on the color being purple)...

The Best And Worst Gear From The 2018 Winter Olympics
February 23, 2018 at 1:23 pm

That’s right folks, it’s the moment you’ve all been waiting for. It’s time for the definitive, indisputable, completely not in any way biased (or the work of one week-weary editor on a rainy Sunday morning) roundup of the best and worst Olympic merchandise. Enough stalling. Let’s begin...

Snowboarding Helps Fanatics Sell Thousands of Team USA Jackets
February 15, 2018 at 3:24 pm

Fanatics has seen an 80 percent boost in Olympic gear sales as compared to the last winter Games, which took place in Sochi back in 2014. In addition to the popularity of snowboarding amongst fans, Fanatics credits its success to a bigger selection of official, USOC-approved items, which range from a cowbell on sale for $45.99 to a Swatch watch that sells for $119.99...

Jason Kelce's Colorful Speech and Costume Prompted Merchandise Immediately
February 9, 2018 at 3:04 pm

It's really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We've written before about "micro-moments," or these tiny happenings that become memes and mainstays of the cultural…

Companies Cry For "Help," Sue Alleged Trademarks Violators Over Beatles Merchandise
February 6, 2018 at 1:51 pm

When penning “Yesterday,” the penultimate track on The Beatles’ 1965 album “Help!,” Paul McCartney gave us the immortal lyrics “Yesterday, all my troubles seemed so far away/Now it looks as though they’re here to stay/Oh, I believe in yesterday.” Though those words were not likely on the minds of 48 online vendors on Thursday, the…