Fan Apparel

Who was the biggest duo of the '80s? It was Doritos and "Stranger Things," obviously. OK, only one of those was actually around in the '80s, but no matter. The two are teaming up to promote the upcoming fourth season of the hit Netflix series with a virtual concert featuring '80s pop royalty, special Doritos packaging and some killer concert merch...

These days, it feels like every brand is going the nostalgia route for advertising, marketing and branded merchandise. And why not? It works. But what's the only thing more nostalgic than current brands drawing on older designs and properties for new promotions? How about merch for brands that have been out of business for decades?...

The bond between the Red Hot Chili Peppers and the Los Angeles Lakers is strong. The band has written lyrics and songs about the team, and bassist Flea frequently attends games. So, it's about time the Lake Show repaid the band for its loyalty, eh? Before the end of the regular season, the Lakers created special co-branded T-shirts that celebrated the Chili Peppers' new album...

The 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team's colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It's a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what's trending in headwear...

HDS recently announced that it has agreed to a multi-year strategic branding partnership with the Pittsburgh Steelers. The top 50 branding agency will provide the Steelers and their sponsors NFL-licensed co-branded promotional merchandise and apparel. As part of the partnership, HDS will work closely with the Steelers to provide event-specific merchandise and more...

Coachella sets have been live-streamed for years, even before the pandemic. If you're not able to make it out to the desert in California for the music festival, you can still watch your favorite artists perform. Now, you can buy your favorite artists' merchandise while you're watching the stream on YouTube...

Aldi, Promo Marketing's favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. last year. But it actually ended up making some merch that was, as the streetwear kids say, fire. Playing off that success, Aldi is back with a full line of branded merchandise. And, true to the brand, it's all available for under $10...

Ah, Opening Day. What could possibly make it any sweeter for baseball fans? Uh, how about a nice little promotional product once you get to the ballpark? As we've done in years past, we're taking a look at all the teams in Major League Baseball and judging them harshly based on their Opening Day promos. This time, we're doing it Power Rankings style...

Branded merchandise from The Masters is some of the most exclusive in golf, considering you can buy it only at Augusta National. And, as it turns out, even pro golfers do a bit of shopping while they're at the tournament. So, what are the top talents in golf looking for in their golf merchandise?...

Taylor Swift is getting an honorary doctorate from New York University and speaking at the university's graduation ceremony on May 18. To commemorate the occasion, she's releasing a collection of college graduation-themed merchandise called "I'm Feeling 22," named after her song "22," the class of 2022 and the age of most college graduates...