Fan Apparel
July 9, 2019 at 1:43 pm
Scoring a mention on “Stranger Things,” whose Season 3 episodes have set Netflix viewership records since their July 4 debut, has become the athletic equivalent of suiting up for the Golden State Warriors. In other words, there is always going to be a shot at glory, with promotional prowess being the case for the people…
July 9, 2019 at 1:30 pm
It'd be weird for a company to say they don't want you to buy their merchandise. On the surface, a video game developer CD Projekt telling fans to avoid buying promotional apparel online seems counterproductive to their mission, but really it's trying to protect its customers from scams while looking out for its own future…
July 8, 2019 at 2:15 pm
You probably remember the scene in "Spaceballs" where Mel Brooks' character tells us that "it's all about the merchandising!" What you might not know is that, ironically, all of that merchandise never saw the light of day, thanks to an agreement Brooks made with George Lucas.
July 1, 2019 at 3:09 pm
The St. Louis Blues, fresh off claiming an NHL title for the first time in the franchise's 52-year history, have found themselves on quite a high these last three weeks, with Promo Marketing’s Philadelphia base finding itself a part of the hoopla thanks to a promotional T-shirt born in the City of Brotherly Love. That…
July 1, 2019 at 1:19 pm
There is a very fine line between a clever and timely commemoration of a noteworthy moment and going too far. In the case of Democratic presidential candidate Kamala Harris, her latest T-shirt release is teetering on that line after her campaign team created a T-shirt that references a rebuttal directed toward Joe Biden during the…
June 26, 2019 at 1:54 pm
Nowadays, no matter what product you make, whether it's apparel, electronics or food, you are an everything company. That means that you can no longer specialize in just one thing anymore. The Amazons and Walmarts of the world made sure of that. Even if you're a frozen pizza company, you need to make sure your…
June 24, 2019 at 2:01 pm
While box office receipts for “Toy Story 4” will make the honchos at Walt Disney Pictures Pixar Animation Studios quite happy as the summer unfolds, the movie’s overall identity stands to help ill children in Ireland feel that they are the richest people on the planet. That is because the cinematic titans have united with…
June 20, 2019 at 1:25 pm
Disco Demolition Night is one of the most infamous events in baseball and American music history. It was the night that the White Sox and a frustrated Chicago rock DJ urged fans to show up to Comiskey Park for a White Sox double-header where the team would blow up a crate of disco records during…
June 20, 2019 at 12:04 pm
For fans who just can't wait for new Star Wars merch, a trip the new Galaxy’s Edge theme park at Disneyland should help them get their fill. But there's a twist: None of the Star Wars merchandise available at the parks' themed gift shops will feature "Star Wars" or "Galaxy's Edge" branding...
June 17, 2019 at 1:41 pm
You probably wouldn't peg a guy like Trent Reznor, the king of intensity behind industrial-rock forefathers Nine Inch Nails, as a guy who loves a good brand collaboration for the sake of e-commerce. But after Reznor collaborated with Marvel on apparel for the movie "Captain Marvel," it's not that surprising. His latest is still a…
