Food & Drink

To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors...

Denny's is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That's because it's a ticket to a free Everyday Value Slam meal every day for a year.

Cadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.

The fast food celebrity meal deal is no longer a rarity. It's just part of any good restaurant chain's marketing plans. Landing a big name and reflecting that partnership through special menu items, packaging and promotional products is a way for restaurants to stand out amongst their competition. The competition now is who can get…

McDonald's introduced a new menu item in the U.K., and is commemorating it with a gaming chair that has so many components that it's practically a whole kit on its own. It's made with stain-resistant leather and keeps sandwiches warm.

Southern Comfort and Miller Lite just came out with two very different holiday promotions. SoCo's "Drinking Pants" are a comfortable way to show up to Thanksgiving reunions with a shot glass in your pocket, while Miller Lite wants everyone to gather around the Christmas Tree Keg Stand.

Every year, Starbucks customers look forward to the new holiday cup designs. This year is the 25th anniversary, so Starbucks used its design to commemorate a few anniversaries using color. It also created miniature versions of its reusable cup as tree ornaments.

Mimosas are a brunch staple, whether you're going out or making them at home. Part of the beauty is in its simplicity: It's pretty much just sparkling wine and orange juice. But even the simplest drinks rely on good ingredients, and a touch of flair always takes the quality up a notch. Tropicana is hoping…

Kura Sushi Bar, a restaurant chain that specializes in a rotating conveyer belt of deliciousness, just partnered with Tetris for a collection of restaurant prizes, packaging and consumer products. The thing with Kura is that it's as much a game as it is a dining experience. There's a system in the restaurant where customers insert…

It shouldn't come as any surprise that the McDonald's "Adult Happy Meal" promotion was a hit. McDonald's has been pretty much batting 1.000 with its branded tie-ins thanks to celebrity endorsements and streetwear influence. The "Adult Happy Meal" was a partnership with designer brand Cactus Plant Flea Market, and included a toy using the brand's…