Food & Drink

After a marketing mistake that saw Mountain Dew include Michigan's Upper Peninsula as part of Wisconsin, the beverage company created and distributed branded merch and limited-edition bottles created as an apology to Upper Peninsula residents. The geographic error ended up working in Mount Dew's favor, as the company's fast response was enough to win over critics...

The Chips Ahoy marketing team must have become jealous of the coverage that Promo Marketing has given to fellow Mondelez International asset Oreo through this website. That must be the reason that the cookie brand has decided to release the Cookie Rig, a product so preposterous that we have to declare it the summer’s craziest…

Summertime temperatures can make people engage in some weird activities. Therefore, we are going to make rising digits take the heat for a peculiar campaign by French’s. In honor of August 3’s National Mustard Day, the McCormick & Company brand released mustard ice cream, with visitors to New York and California able to make the…

Thanks to his immensely popular catalogue, Post Malone will likely not have to say any “Goodbyes” to the charts for a long time. Courtesy of a collaboration with Bud Light, it does not look as if the 24-year-old will be losing any promotional products clout either. The two are teaming up for a branded merchandise…

Four-hundred-sixty-two days and change remain until the 2020 U.S. presidential election, and while the Democratic Party looks to thin its quite crowded field, no mystery exists as to who will represent the Republican side. Donald Trump will look to remain the nation’s 45th president, and as he begins his election campaign in earnest, it appears…

Busch Light knows where its bread is buttered and beer consumed, as it honored two Iowa-based softball teams with branded goods thanks to their creative video contest entries.

Pop-up shops and Anheuser-Busch have proven consistent news sources for us, so when we learned that they would be uniting for a limited-edition merch campaign, our promotional products- and beer-loving sensitivities hopped to attention. Beginning today, Busch is using Twitter to drop clues on the location of its "Pop-Up Schop," which, yes, will be held in a "secret forest location"...

We can always count on Kentucky Fried Chicken (KFC) not only to cater to our carnivorous cravings but also to come up with compelling marketing campaigns. This time around, the brand is expanding its Russian presence through a promotional hat that, yes, is a bucket hat, and yes, can double as an actual fried chicken bucket...

Summer should involve a number of ways to kick back and brush aside thoughts of all of the responsibilities that can weigh heavily on our hearts and minds. Some folks require fancy getaways as parts of their brain breaks, while others are just content to call on comforting furniture to help put everything into perspective.…

Thomas Riordan, CAS, president of Maple Ridge Farms, Mosinee, Wis., announced that through a recent company initiative, all full-time team members at Maple Ridge Farms have earned, at a minimum, their Trained Advertising Specialist (TAS) certificates. The importance of PPAI’s educational programs was reinforced by Jodie Schillinger, CAS, executive vice president at Maple Ridge, who…