Food & Drink

Our 5 Favorite Promotional Products of the Week: Hiking Journals, '90s Comebacks and More
October 13, 2021 at 11:54 am

We're always thinking about what kind of merch we'd release for the Promo Marketing Podcast. But we took a break from that to bring you this week's collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of '90s favorites reentering the branded merchandise game, and more...

How to Use Bandannas In Your Next Beverage Brand Promotion
October 11, 2021 at 9:10 am

Over the last 15 years, there has been an enormous boom in the number of breweries in the United States. From 2006 to 2019, the number of breweries went from 1,460 to 8,386. There’s no question: Americans love local breweries, distilleries and wineries. They also search out new ones when they’re on vacation. They love…

A&W's Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
October 7, 2021 at 1:04 pm

At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W...

Arby's Released Sweats That Were Smoked by BBQ Pitmasters
October 4, 2021 at 1:52 pm

To coincide with the release of its new Country Style Rib Sandwich, Arby’s is releasing a line of sweatpants and sweatshirts that were actually smoked just like the meat and then vacuum sealed so they'll still smell liked smoked meats when you wear them. The limited line is (of course) sold out...

McDonald's Takes Next Step in Branded Merch With Retail Apparel Line
September 22, 2021 at 11:54 am

McDonald's is venturing even further into the branded merchandise world by releasing an apparel and accessories collection with retailer BoxLunch. The initial launch includes T-shirts, button-down shirts, hats, sweatshirts, backpacks and more, with all-over prints, retro artwork, sleeve printing and other design features...