Food & Drink

Mountain Dew Says Sorry for Michigan Mishap With Special Merch, Labels
August 13, 2019 at 12:36 pm

After a marketing mistake that saw Mountain Dew include Michigan's Upper Peninsula as part of Wisconsin, the beverage company created and distributed branded merch and limited-edition bottles created as an apology to Upper Peninsula residents. The geographic error ended up working in Mount Dew's favor, as the company's fast response was enough to win over critics...

French’s Celebrated National Mustard Day With Promotional Mustard Ice Cream
August 6, 2019 at 1:44 pm

Summertime temperatures can make people engage in some weird activities. Therefore, we are going to make rising digits take the heat for a peculiar campaign by French’s. In honor of August 3’s National Mustard Day, the McCormick & Company brand released mustard ice cream, with visitors to New York and California able to make the…

Post Malone Continues Promotional Dominance With Bud Light Branded Merch Collab
August 2, 2019 at 1:59 pm

Thanks to his immensely popular catalogue, Post Malone will likely not have to say any “Goodbyes” to the charts for a long time. Courtesy of a collaboration with Bud Light, it does not look as if the 24-year-old will be losing any promotional products clout either. The two are teaming up for a branded merchandise…

Trump Campaign Store’s 'Trump Straws' Are Selling Like Crazy
July 29, 2019 at 1:20 pm

Four-hundred-sixty-two days and change remain until the 2020 U.S. presidential election, and while the Democratic Party looks to thin its quite crowded field, no mystery exists as to who will represent the Republican side. Donald Trump will look to remain the nation’s 45th president, and as he begins his election campaign in earnest, it appears…

Busch Pop-Up Shop Offers Limited Edition Merch (If You Can Find Its 'Secret Forest Location')
July 16, 2019 at 2:16 pm

Pop-up shops and Anheuser-Busch have proven consistent news sources for us, so when we learned that they would be uniting for a limited-edition merch campaign, our promotional products- and beer-loving sensitivities hopped to attention. Beginning today, Busch is using Twitter to drop clues on the location of its "Pop-Up Schop," which, yes, will be held in a "secret forest location"...

KFC’s New Promotional Hat Is Perfect (But You Can Get It Only in Russia)
July 11, 2019 at 1:29 pm

We can always count on Kentucky Fried Chicken (KFC) not only to cater to our carnivorous cravings but also to come up with compelling marketing campaigns. This time around, the brand is expanding its Russian presence through a promotional hat that, yes, is a bucket hat, and yes, can double as an actual fried chicken bucket...

Small Brewery Takes on Molson Coors Over Promotional T-shirts
July 3, 2019 at 12:41 pm

Summer should involve a number of ways to kick back and brush aside thoughts of all of the responsibilities that can weigh heavily on our hearts and minds. Some folks require fancy getaways as parts of their brain breaks, while others are just content to call on comforting furniture to help put everything into perspective.…

All Full-Time Team Members at Maple Ridge Farms Earn PPAI’s TAS Certificate
July 1, 2019 at 11:34 am

Thomas Riordan, CAS, president of Maple Ridge Farms, Mosinee, Wis., announced that through a recent company initiative, all full-time team members at Maple Ridge Farms have earned, at a minimum, their Trained Advertising Specialist (TAS) certificates. The importance of PPAI’s educational programs was reinforced by Jodie Schillinger, CAS, executive vice president at Maple Ridge, who…