Food & Drink

Patrón Tequila Partners With Designer John Geiger for Cinco de Mayo Sneakers
May 5, 2022 at 10:38 am

Patrón Tequila is once again using the day synonymous with tequila intake for a branded merchandise drop. Last year, the beverage brand released a line of streetwear. This year, it partnered with designer John Geiger to create a limited edition GF-01 sneaker inspired by the agave fields of Jalisco, Mexico, that make that tequila toast possible...

Panera Bread and T-Pain Team Up for a Merch Collaboration (With an Interactive Twist)
May 2, 2022 at 1:53 pm

Panera Bread enlisted T-Pain for a limited run of merchandise to commemorate its new Chef's Kitchen Sandwiches. Following along with other restaurants that have used a streetwear drop model, Panera also is working with the shopping platform NTWRK for a "Day of Craveable Drops." Possibly the most interesting item is one called the "Deliciously Luxe Drip Kit"...

Coca-Cola's Immersive New London Retail Store Features Designer Apparel, Exclusive Drinkware and Customizable Cans
April 28, 2022 at 11:13 am

Coca-Cola is using a posh storefront in London's Covent Garden neighborhood to sell items like apparel, accessories and drinkware and interact with shoppers beyond just the refrigerator. Shoppers can create their own personalized Coke cans using a design screen within the store, meaning even if they don't buy the high end apparel, they can leave with something memorable...

Mom Will Love This KFC Fried Chicken Bouquet Kit
April 27, 2022 at 10:52 am

This Mother's Day, get Mom what she really wants. Sure, flowers are great, but KFC is inspiring others to go the extra mile by adding some fried chicken to a bouquet of roses. KFC's Kentucky Fried Buckquet kit promotion includes a bouquet of 12 roses in a KFC-branded vase, along with eight skewers for fried chicken...

Baskin-Robbins Celebrates Rebrand With Merch Line Featuring Bikes and Apparel
April 13, 2022 at 10:17 am

After 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That's just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time...

Aldi Follows Up Surprise Streetwear Success With Full Line of (Very Affordable) Branded Merchandise
April 11, 2022 at 11:25 am

Aldi, Promo Marketing's favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. last year. But it actually ended up making some merch that was, as the streetwear kids say, fire. Playing off that success, Aldi is back with a full line of branded merchandise. And, true to the brand, it's all available for under $10...

Moe's Southwest Grill Created a Fully Branded Hotel Suite in Miami
April 6, 2022 at 9:58 am

Moe's Southwest Grill created a fully branded hotel in Miami, where customers can celebrate a new menu item while they eat, sleep and breathe the Moe's brand across four weekends in May. All of the amenities are branded in the Moe's style in some way or another, whether explicitly with logos or just playing into the color scheme...

Dunkin' Continues Merch Expansion With e.l.f. Co-Branded Makeup and Cosmetics
March 31, 2022 at 10:03 am

In 2018, the business formerly known as Dunkin' Donuts dropped the "Donuts" from its name, implying that it had much more than donuts to offer. What the company meant was that it had an expanding menu. But, in the years that followed, Dunkin' has increasingly branched out into branded products. The latest? A full line of makeup...

Coors Light Made Beer-Flavored Lollipops to Calm Us Down During March Madness
March 28, 2022 at 10:39 am

The beer company that brought you weighted hoodies for stressful football games and beer holders disguised as other household objects is back with a beer-flavored lollipop to help you keep your cool during the stress of March Madness. It's called the Chillollipop, and they're already sold out online...