Food & Drink

This Packaging Design Uses Fast Food Tricks to Make You Want Vegetables
January 22, 2021 at 10:32 am

Getting kids to eat their vegetables is an age-old challenge for adults. Heck, sometimes convincing ourselves to eat our greens can take work. That’s a problem one food producer is trying to tackle through branding and design. By tricking the customer’s brain into thinking a package of spinach is fast food, it might just be enough to accept or, dare we say, crave vegetables...

Inside Burger King's Big Rebrand: New Logo, New Packaging, New Uniforms (and More)
January 7, 2021 at 10:17 am

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

Our 5 Favorite Promotional Products of the Week: Tote Bags, Cozy Hats and More
January 6, 2021 at 10:50 am

We’re back after a nice long break! It feels good to get back in the swing of things. And it feels even better to dive through our saved folders of promotional products we see on social media and think “I have to remember to use that for the Fave 5.” With that time off, we saw plenty of good ones...

KFC Made a Fully Functional Video Game Console That Also Heats Up Chicken
January 4, 2021 at 11:50 am

The holiday shopping frenzy might’ve been dominated by the PlayStation 5 and Xbox Series X, but one gaming platform raised the most eyebrows (and smelled the best). We’re talking about the KFConsole, a fully functional branded video game console made by KFC that also keeps chicken warm...

Now Travis Scott Has a Co-Branded Seltzer with Anheuser-Busch
December 23, 2020 at 12:49 pm

We can’t think of many artists more marketable right now than Travis Scott. In 2020 alone, he’s teamed up with LeBron James to design T-shirts for high school seniors, worked with McDonald’s for the first of its extremely expansive artist tie-in projects, and released video game accessories (and got sued over it). This is all…

The Killers Are Selling Branded Hot Sauce Named After Their Songs
December 21, 2020 at 11:16 am

When we saw that The Killers had a new collection of branded hot sauces, we thought to ourselves, “There better be one called ‘Hot Fuss.’” Thankfully, there was, and we didn’t need to write any angry letters. (For those who don’t listen to The Killers, “Hot Fuss” is the name of their breakout 2004 album.) The hot sauce release is limited...