Food & Drink

Arby’s Launches Oktoberfest Merch Line Featuring ‘Meaterhosen’
October 10, 2019 at 12:26 pm

The world is so unabashedly strenuous at times that we all need ample sources of levity to carry us through our days. Arby’s, quite familiar with sating the public not only with its line of sandwiches but also through innovative merch concepts, has again chosen to be a harbinger of happiness through an Oktoberfest merch line that gave us a chuckle over its inclusion of “Meaterhosen"...

Wendy’s Has a Branded Role-Playing Game Now
October 7, 2019 at 1:20 pm

We have heard for centuries that all is fair in love and war, so perhaps the bigwigs at Wendy’s thought that pair needed to become a trio, with “advertising” as the addition. That could be one explanation for the company’s weekend introduction of Feast of Legends, a Wendy's-branded role-playing game that makes obvious the fast…

Chocolate Inn/Lanco Announces New Relationship With M&M's Retail Group
September 25, 2019 at 1:50 pm

Chocolate Inn/Lanco, Hicksville, N.Y., announced yesterday that it has partnered with Mars Retail Group to represent the company's MYM&M's line in the promotional products industry. The initial offering from Chocolate Inn/Lanco will allow customers to choose three colors from a selection of 25, offer an array of packaging options and...

Mastercard Now Has Promotional Macarons to Launch Its 'Brand Flavor'
September 25, 2019 at 1:40 pm

Mastercard believes it needed a "brand flavor." So it launched promotional macarons, which come in “passion” and “optimism” flavors and are shaped like the circles in Mastercard’s logo. It follows several moves by the financial services company to update and diversify its branding...

McDonald's Is Doing 'McDelivery Day' Again, But at Night This Time
September 18, 2019 at 1:55 pm

Remember last year's McDelivery Day, when McDonald's went above and beyond in its quest to deliver freebies to customers? If you don't, it was a day where customers received freebies a little more special than usual Happy Meal toys when they ordered via food delivery apps. It was enough of a success that McDonald's is giving it another go tomorrow, and they're putting a fun spin on it to highlight the comfort of ordering food from home...

Product Showcase: 9 Promotional Chocolate Items Clients and End-Users Will Love
September 17, 2019 at 2:33 pm

We know we can’t survive on chocolate alone, but that certainly hasn’t stopped us from trying—and we’re sure we’re not the only ones. Help your clients reach other cocoa fanatics with this array of promotional chocolate items. And don’t forget to order a few extra samples for yourself (and, ahem, your favorite magazine editors)...

Starbucks Battles Small Alaska Apparel Company Over ‘Siren’s Brew’ Branding
September 11, 2019 at 1:45 pm

Cheering for the favorite has its perks. After all, they usually win. But rooting for an underdog can be rewarding, too. The latter mindset will likely be the prevailing one in the dustup between Starbucks and Mountains & Mermaids, an Alaska-based apparel brand that is trying to salvage its trademark application for Siren's Brew goods,…