Food & Drink
The Scottish government issued a report on alcohol branding, and weighed legislation that could ban any branding in an effort to reduce the "attractiveness" of alcohol. This means branded drinkware, apparel and other ways breweries and distillers market themselves in Scotland.
We all know about the Oscar Meyer Wienermobile. It's maybe the most famous food-shaped car in the world. But, did you know that Planters has been operating a nut-shaped NUTMobile since the 1930s, and it's currently touring the nation with promotional products?
Restaurants, hotels and other hospitality industry businesses need to put their logo in as many places as possible. There are plenty of opportunities, too: towels, drinkware, napkins, signage, apparel, the list goes on and on. But, for the most part, the branding experience stops at the things the customer actually consumes. It doesn't have to.…
Hot Pockets generally come in two temperatures: ice cold and scalding hot. Often, those temperatures exist at the same time somehow. But, people love them. And for those who want to keep them at their intended temperature, Hot Pockets just collaborated with Columbus Fashion Alliance on a pair of branded cargo shorts with an insulated…
Liquid Death just released the "Hard to Kill" T-shirt, which benefits Austin Measles', who broke more than 50 bones in a skydiving accident. The T-shirt design came from a handwritten request for the brand's water while he recovered in the hospital.
The latest news in reusable and eco-friendly restaurant products comes from France and Canada. France will put in place a ban on disposable products in fast food restaurants beginning on Jan. 1. Tim Hortons introduced a new recyclable and eco-friendly cup, as well as a reusable cup program similar to Starbucks.
Chick-fil-A is joining its competitors in the fast food space by offering its first line of branded merchandise through a new e-commerce platform. The famous chicken chain has always been known for exclusivity in some regard, being pretty much the only big fast food restaurant that closes on Sundays. So, it makes sense that it…
To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors...
Denny's is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That's because it's a ticket to a free Everyday Value Slam meal every day for a year.
Cadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.