Food & Drink

From now through December, your clients receive catalogs from Harry & David, Mrs. Fields, and all the other giant food gift companies almost daily. As a result of their huge budgets and massive marketing efforts, these mail-order and internet companies sell about 10 times more food gifts to US businesses each year than the entire…

It’s hard to believe that we’re already planning for the fourth quarter. Now’s the time to…

To celebrate Serena Williams' "evolution away from tennis," as she put it, Michelob Ultra created a limited edition 24-pack. It comes in a special-edition box that looks a lot more like a box for sneakers than for beer, and each can features a photo of Williams from one of her major victories.

There are so many fast-growing markets that promotional products distributors can take advantage of. Right now, one such market is the beverage industry.

Burger King just seriously improved on its classic paper crown by creating a real, bejeweled version for rapper Latto's performance during the MTV VMA's. During her performance of "It's Givin'," Latto was seen wearing the crown, which included the BK logo and Latto's 777 logos with crystal embellishments.

Starbucks just debuted its new fall drinkware line, featuring tumblers, mugs, water bottles and hot cups. Starbucks is a trendsetter in the drinkware space, so it's a good look at what end-users will want this year.

7-Eleven, home of the Slurpee and practically synonymous with the idea of a convenience store chain, has done a couple merchandise drops over the last few years, but rather than continue one-off promotions here and there, it's going all in with the introduction of the 7Collection store...

Miller High Life created the "Dive Bar" popsicle, meant to invoke every sensory experience of being in a real-life dive bar. The frozen treats are made with peanuts, dark chocolate (to represent wood paneling), caramel (for the sticky floors), and even a hint of tobacco smoke. They're also 5% ABV. The bars are available in two ways...

It's common to email product images to clients rather than showing them actual samples. (Email images are incredibly efficient in terms of time and cost.) However, when presenting a food gift program, things are different! While virtuals are great for prospecting and presenting initial ideas, when things get serious, you’ll want to employ another tool...

If you're not familiar with poutine, it's a dish made up of french fries topped with cheese curds and brown gravy, which was created in Quebec. Apparently, the Montreal Alouettes Canadian football team thinks poutine is best served in a replica helmet, because that's the team's latest stadium promo...