Food & Drink

Whisps SVP of Marketing Katie Nahoum on Edible Cheese Sculptures as Merch, Becoming a Lifestyle Brand, Personalization and More
November 10, 2021 at 10:20 am

"We're here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers." That's Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she's talking about her company's latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese...

KFC's Answer to the Ugly Sweater Trend is the Finger Lickin’ Chicken Mitten Bucket Hugger
November 10, 2021 at 9:36 am

KFC is selling an item called the “Finger Lickin’ Chicken Mitten Bucket Hugger. "It’s literally a knitted sweater (of the “ugly” variety) designed to wrap around a KFC bucket, with little mittens sewn into the side. From now until Nov. 11, customers who order online either for pickup or delivery will receive a code to claim one for free while supplies last...

Whisps' Custom Cheese Carvings Are Next-Level Personalized Merch (You Can Eat)
November 9, 2021 at 11:37 am

For its latest promotional marketing effort, Whisps, the cheese snack company, will have its “award-winning cheese carver” turn any user submitted image into a 100% edible cheese sculpture. It can be anything: a person, a pet, an inanimate object, another piece of cheese. Each custom carving costs $200, but there are stock designs for $49.99...

Swiss Miss Reinvents the 'Ugly Sweater' With a Built-In Hot Cocoa Pocket
November 3, 2021 at 2:30 pm

We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Well, Swiss Miss did something really fun and clever by introducing an ugly sweater with a zippered hot cocoa pocket—and it's already sold out...

'French Dispatch' Pop-Up Cafes Use Print, Promo for Immersive Experience
October 27, 2021 at 2:11 pm

Wes Anderson's latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print magazine, drink from special coffee mugs, take home various branded merchandise and more...

Taco Bell Promotes Breakfast Menu Launch With Branded Sleepwear Line
October 27, 2021 at 9:14 am

Taco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet...

Maple Ridge Farms Presents Virtual Chocolate-Tasting Event
October 21, 2021 at 8:51 am

Maple Ridge Farms presented “The Taste of Excellence,” a virtual chocolate-tasting event, to distributors on October 7. The focus of the event was to share with attendees the #FoodGiftLove and first-hand knowledge of the quality a partnership with Maple Ridge Farms provides. Early registrants were sent a kit that included a selection of chocolates...