Food & Drink

Kool-Aid and Puma Collaborate on Branded Sneakers, Apparel
August 16, 2021 at 12:39 pm

Kool-Aid is trying to become the official beverage of back-to-school fashion by introducing a branded line of sneakers and apparel in a partnership with Puma. Some of the designs incorporate the Kool-Aid Man wearing Puma sneakers, and the line also includes tie-dye shirts that reference various Kool-Aid flavors...

McDonald's Goes Quality-Over-Quantity for Saweetie Co-Branded Meal, Merch
August 10, 2021 at 1:15 pm

Like the other meals before hers, Saweetie’s McDonald's meal includes branded packaging, like sauce packets. But the actual merchandise isn’t available to everyone (at least not yet). Fans can enter a sweepstakes to win two limited edition Brandon Blackwood bags, and McDonald's employees will wear special uniforms...

Le Tour de Spice Adds Adrienne Barker to Sales Team
August 6, 2021 at 9:43 am

Supplier Le Tour de Spice has added Adrienne Barker, MAS, to its sales team. Barker will service promotional products distributors in the Southeast Market region. She has over 35 years in the industry as a distributor, earning her MAS in 2010, and received her lifetime certification in 2020...

Hooters 'Wing Collection' Continues Trend of All-Over Print and Giant Pillows
July 28, 2021 at 1:59 pm

Right now, there’s a wave of fast food and chain restaurants reinforcing their branded merchandise output. Within that, there are a few trends that we’ve seen almost across the board—things like apparel choices, design elements and semi-ironic products. On one hand, it’s great that restaurants are turning toward promotional marketing as a revenue stream and…