Food & Drink

Pepsi Fined Over Misleading Promotion
March 21, 2016 at 3:54 pm

In 2014, Pepsi started a promotional campaign in Hungary that allowed customers who collected a certain number of bottle caps to receive different Pepsi-branded gifts. As it turned out, the most popular gift was an illuminating ball. According to the Global Advertising Lawyers Alliance, the demand for the ball was too much for Pepsi, and…

Coke, Pepsi, Nestle Ready to Fight Montreal Water Bottle Ban
March 17, 2016 at 4:01 pm

Yesterday, we reported that the mayor of Montreal wants to ban single-use plastic water bottles from the city. Today, CBC reported that Coke, Pepsi and Nestle are among corporations that are gearing up to fight the ban. The Canadian Beverage Association, which represents 60 beverage brands, including Pepsi, Coke and Nestle, joined Quebec's registry of…

Maple Ridge Farms' President Cooks Up Scholarship Funding
March 16, 2016 at 3:35 pm

Tom Riordan, president of Mosinee, Wisconsin-based Maple Ridge Farms, took a break from serving English butter toffee and chocolate sea salt caramels to make and serve a New Orleans favorite—andouille sausage and chicken gumbo—for the 33rd annual University of Wisconsin Education Assistance…

Montreal Pushes for Plastic Water Bottle Ban
March 16, 2016 at 3:05 pm

According to USA Today, Montreal's mayor, Dennis Coderre, is fighting to ban plastic water bottles. Recently, Montreal banned disposable plastic bags, which will start in 2018, and plastic water bottles are the city's next frontier. “I raised the subject of plastic water bottles because it’s an environmental…

7 Pie Promotions to Celebrate Pi Day
March 14, 2016 at 3:19 pm

From pizzerias to pie shops, everyone is getting in on the Pi Day fun. You don't have to be a mathematician to take part in the infinitely (see what we did there?) fun holiday—you just need a good pie promotion. Give your end-users an excuse to celebrate this tasty holiday with these seven pie promotions, and…

What Millennials Want at Brand Events
March 8, 2016 at 4:38 pm

Many brands are making efforts to appeal to millennials. According to Forbes, this enigmatic generation makes up one-third of the U.S. workforce—53.5 million employees. So, naturally, many brands are trying to reach this young generation through advertising and products. According to Adweek, Splash, a creator of marketing software, used data to show what branded items…

Royal Family Celebrating Queen Elizabeth's 90th Birthday with Expensive China
February 29, 2016 at 4:13 pm

Although Queen Elizabeth's 90th birthday isn't until April 21, that's no reason why the Royal Collection Trust (RCT), a department of the Royal Household, can't start selling commemorative china for a hefty price tag, according to The Independent. The souvenirs are set to feature…

Win Saint Patrick's Day with These Awesome Promos
February 24, 2016 at 6:16 pm

With March making its debut next week, St. Patrick's Day is right around the corner. I get extra excited about St. Patrick's Day because it's a chance to bore people with my stories about spending a semester in Ireland. I'll save you the snooze-worthy stories and instead provide some insight as to how your brand…

Diet Coke Prints Millions of Labels for 'It's Mine' Campaign
February 4, 2016 at 6:54 pm

Diet Coke is taking individuality to the next level with its new "It's Mine" packaging campaign. Using HP Indigo digital printing technology, the brand is creating millions of unique labels for their glass bottles.

Chocolate Inn/Taylor & Grant Named Gold Partner for Staples and Geiger
February 2, 2016 at 7:16 pm

Chocolate Inn/Taylor & Grant, Freeport, N.Y., has earned gold partner status from both Staples Promotional Products, Framingham, Mass.; and Geiger, Lewiston, Maine., for 2016 in both the U.S. and Canada, providing strength and strategic focus as a North American solution within the food category. Chocolate Inn/Taylor & Grant has seen consistent growth throughout both the…