Food & Drink

Beam Suntory Inc. Selects InnerWorkings Inc. As Product Provider
November 30, 2015 at 3:07 pm

Beam Suntory Inc., a Deerfield, Illinois-based premium spirits company, has selected InnerWorkings Inc., Chicago, as its preferred provider to deliver brand and field optimization goals within the area of point-of-sale (POS) materials. As part of the agreement, InnerWorkings Inc. will provide custom branded POS merchandise, multiple e-commerce sites, warehousing and fulfillment services, and a large supporting…

Expired Fanta Can Found in Coca-Cola Diwali Utsav Gift Bag
November 23, 2015 at 3:23 pm

This Diwali, Coca-Cola spread happiness with its Diwali special Utsav gift bag. But, it turns out it is not really spreading smiles with this sweet gesture. On the eve of Diwali, a Hindu celebration of light, the festive Diwali Utsav gift contained some of the Coca-Cola products. One of them was a can of Fanta.…

PM Video Battle: Webb Company Versus Amsterdam Printing
November 20, 2015 at 4:40 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: Looking forward to Thanksgiving! Especially because I'm not the one doing the cooking.) Last week, Webb Company took down the reigning champ, and will now face off against Amsterdam…

Design Lessons From the 100-year-old Coke Bottle
November 16, 2015 at 4:31 pm

Today, the iconic Coca-Cola bottle celebrates its 100th birthday. It was patented on Nov. 16, 1915. By most counts, the bottle was—and remains—the ideal marriage of form and function, not to mention an early example of how a brand can differentiate itself through design and packaging. Bob Williams, assistant professor of marketing at Susquehanna University…

Ignite USA LLC Recalls Children's Tumblers
November 11, 2015 at 6:30 pm

Ignite USA LLC, Atlanta, announced a recall of its Bueno by Contigo Kids' Straw Tumblers due to a risk of ingestion. According to the Consumer Product Safety Commission (CPSC), if children chew on the drinking straw, small pieces can break off into their…

8 Craziest Water Bottle Concepts on Kickstarter Right Now
November 4, 2015 at 3:58 pm

We all know how important it is to stay hydrated. It keeps us alert, increases productivity and alleviates common aliments, like headaches and muscle soreness. But a recent lawsuit against Nestlé, alleging the company continued to siphon water from California forests despite an expired special-use permit and a severe drought, reminds us how important it…

In Season: Holiday Gift Ideas
September 1, 2015

Each year holiday cards fill up our mailboxes and we worry about how many pounds we’re going to (or already have) gained as a result of eating too many goodies. But are we really complaining? Receiving a sweet note or a sweet treat from a business associate is a nice gesture and we still enjoy it no matter how often (or how many) we receive.