Food & Drink

Special K Is Helping You Remember What Day It Is With Branded Socks
September 30, 2020 at 11:30 am

Kellogg's is making sure that you keep those feet fresh every day of the week with a special line of branded socks that corresponds with Special K flavors and a weekly planner. All of these items come in the “Blursday Go-Away Kit,” which “aims to help people avoid the feeling that each day is blurring into the next as they spend more time at home during the pandemic."...

Samples Sell
September 28, 2020 at 11:27 am

Everyone loves samples! This comes as no surprise, but it relates a lot more to the promotional products industry than one might imagine. A sample can provide the customer with a multi-sensory experience that will have them begging for more! This makes sense at face value. Your end-buyer can visualize the packaging, feel the product…

California Avocado Commission Is Going Promo-Heavy to Compete With Mexico
September 16, 2020 at 11:24 am

The California Avocado Commission is trying to boost local produce pride by introducing a full line of California Avocados merchandise, such as apparel, bags, stickers, magnets and more. Competing with Avocados From Mexico in the marketing race is tough, but this is a good start...

Popeyes Wants You to Tailgate From Home With a Pretty Great Promo Campaign
September 15, 2020 at 12:09 pm

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign...

Are You Kitting? Let’s Get Gifting!
September 14, 2020 at 10:32 am

Are you looking to deliver a branded experience that will not only excite your clients and employees and show your appreciation, but also bring comfort and joy after a long year? Maple Ridge Farms has hundreds of delicious gifts that will work for any food gifting program. Seventy-five percent of our business comes from our…

Impossible Foods Washed Hundreds of Cars (and Gave Out Branded Gift Bags) for Experiential Promotion
September 1, 2020 at 12:37 pm

Impossible Foods, the plant-based food company that’s growing in popularity thanks to its pretty realistic meat substitutes, tied together two short activities—driving through a Los Angeles car wash and cooking an Impossible burger—for one experiential promotion. As it turns out, both activities take about four minutes. And so, “The Great Pickup Party” was born...

12 Fourth-Quarter Promo Product Ideas (and Two Things to Know About This Q4)
August 26, 2020 at 9:10 am

With the fourth quarter upon us, we assembled this quick selling guide of what you should know about Q4. Below, you’ll find some tips and advice on trends and expectations for this year, along with a hand-picked collection of products for Q4’s in-demand categories. We hope it points you in the right direction for some year-end sales...

How to Get the Best ROI From Your Holiday Food Gift Program
August 24, 2020 at 11:27 am

When you give a gift, you're giving an experience. Giving your recipients the best possible experience will boost your ROI and ensure that your gift and brand will be remembered positively long after the treats have been enjoyed. So, remember: Plan ahead and give your gift-giving some forethought; consider what your brand is, both externally…

FDA Expands Dangerous Hand Sanitizer List to 163, Adds New Criteria
August 19, 2020 at 2:16 pm

The FDA has expanded its list of potentially harmful hand sanitizer products, as well as adding a new component that qualifies a product for the list. Previously, the list only included products containing methanol or manufactured in facilities containing methanol, but it now includes the ingredient 1-propanol and some ineffective products...