Food & Drink

The latest must-have accessory from arguably the biggest name in hot dogs (and hot dog-shaped things) is a hot dog-shaped straw. It's simple, but clearly effective, as it has been selling out daily within nine minutes.

Businesses make significant investments in their holiday gift programs, from hundreds to hundreds of thousands of dollars. With a little proper planning you can be assured of getting the best ROI from your program.

At the Minnesota State Fair, Sweet Martha's Cookie Jar is selling co-branded T-shirts with the fair's headlining musical act, The Black Keys. The shirts are limited to just 250, and are only available at the concert.

Tesla has already been selling very sleek Cybertruck promo beer in Europe. Now it is another step closer to selling alcoholic promotional products across the globe thanks to a trademark suit in China.

While some of the competition is focused on celebrity meals, McDonald's is combining a few different trends with a streetwear collab, a cultural tie-in meal, and a sauce packet that uses AR technology.

We all know the Skittles tagline: "Taste the rainbow." We did not, however, think mustard was part of the rainbow. Skittles' unlikely partnership with French's mustard included a promo tour, and accomplished what every good promo should do most of all: started a conversation and got attention.

As people remember how much fun it is to go to the movie theater, movie franchises and theaters have been getting very creative with popcorn bucket promos. The latest is a "Barbie" bucket shaped like the character's pink Corvette.

One of the biggest trends in fast food and restaurant branding over the last few years has been the phenomenon of celebrity meal deals. Just about every fast food and fast casual restaurant has done some sort of branded partnership with an artist that included a menu item, as well as promotional products. Starbucks, whose…

After almost 25 years of holding the trademark to "Taco Tuesday" in all states but New Jersey, Taco John's is relinquishing its grip on the phrase, allowing other restaurants and businesses to use the phrase. However, it's asking for a little something in return.

You probably didn't know this (or maybe you do — no judgment from us), but July 14 was National Nude Day. To help observers celebrate with a rigorous hike, Bear Naked Granola created a special product to cover a hiker's private area with a bag of granola, while still keeping in the spirit of the…