Food & Drink

Busch Pop-Up Shop Offers Limited Edition Merch (If You Can Find Its 'Secret Forest Location')
July 16, 2019 at 2:16 pm

Pop-up shops and Anheuser-Busch have proven consistent news sources for us, so when we learned that they would be uniting for a limited-edition merch campaign, our promotional products- and beer-loving sensitivities hopped to attention. Beginning today, Busch is using Twitter to drop clues on the location of its "Pop-Up Schop," which, yes, will be held in a "secret forest location"...

KFC’s New Promotional Hat Is Perfect (But You Can Get It Only in Russia)
July 11, 2019 at 1:29 pm

We can always count on Kentucky Fried Chicken (KFC) not only to cater to our carnivorous cravings but also to come up with compelling marketing campaigns. This time around, the brand is expanding its Russian presence through a promotional hat that, yes, is a bucket hat, and yes, can double as an actual fried chicken bucket...

Small Brewery Takes on Molson Coors Over Promotional T-shirts
July 3, 2019 at 12:41 pm

Summer should involve a number of ways to kick back and brush aside thoughts of all of the responsibilities that can weigh heavily on our hearts and minds. Some folks require fancy getaways as parts of their brain breaks, while others are just content to call on comforting furniture to help put everything into perspective.…

All Full-Time Team Members at Maple Ridge Farms Earn PPAI’s TAS Certificate
July 1, 2019 at 11:34 am

Thomas Riordan, CAS, president of Maple Ridge Farms, Mosinee, Wis., announced that through a recent company initiative, all full-time team members at Maple Ridge Farms have earned, at a minimum, their Trained Advertising Specialist (TAS) certificates. The importance of PPAI’s educational programs was reinforced by Jodie Schillinger, CAS, executive vice president at Maple Ridge, who…

You Have to See the Printing Tech Behind This Beverage Startup
June 26, 2019 at 3:34 pm

While scrolling through Instagram, I came across an ad that that was actually worth stopping and checking out: Smart Cups. The product looks like a typical plastic cup, but the company uses a specialized technique to print the hexagon-shaped flavoring directly in the bottom of the cup. Just add water, and...