Food & Drink

NCAA Schools’ Latest Promotional Effort? Branded Beer
November 1, 2019 at 12:19 pm

While we can soon expect to see further information on the NCAA's plans to allow student-athletes to monetize their names and images, many schools are hopping glad over another means to generate cash: branded beer. According to The New York Times, more than 20 universities are licensing their own beer as a way to market themselves...

Miller Lite Wants People to Unfollow It on Social Media
October 23, 2019 at 2:56 pm

Throughout its 46-year history, Miller Lite has come up with some interesting means to advertise, and with social media being all the buzz, one would think that 2019 could be a watershed year for the company through various platforms. It could very well end up being so, but not in the way that we would…

Arby’s Launches Oktoberfest Merch Line Featuring ‘Meaterhosen’
October 10, 2019 at 12:26 pm

The world is so unabashedly strenuous at times that we all need ample sources of levity to carry us through our days. Arby’s, quite familiar with sating the public not only with its line of sandwiches but also through innovative merch concepts, has again chosen to be a harbinger of happiness through an Oktoberfest merch line that gave us a chuckle over its inclusion of “Meaterhosen"...

Wendy’s Has a Branded Role-Playing Game Now
October 7, 2019 at 1:20 pm

We have heard for centuries that all is fair in love and war, so perhaps the bigwigs at Wendy’s thought that pair needed to become a trio, with “advertising” as the addition. That could be one explanation for the company’s weekend introduction of Feast of Legends, a Wendy's-branded role-playing game that makes obvious the fast…

Chocolate Inn/Lanco Announces New Relationship With M&M's Retail Group
September 25, 2019 at 1:50 pm

Chocolate Inn/Lanco, Hicksville, N.Y., announced yesterday that it has partnered with Mars Retail Group to represent the company's MYM&M's line in the promotional products industry. The initial offering from Chocolate Inn/Lanco will allow customers to choose three colors from a selection of 25, offer an array of packaging options and...

Mastercard Now Has Promotional Macarons to Launch Its 'Brand Flavor'
September 25, 2019 at 1:40 pm

Mastercard believes it needed a "brand flavor." So it launched promotional macarons, which come in “passion” and “optimism” flavors and are shaped like the circles in Mastercard’s logo. It follows several moves by the financial services company to update and diversify its branding...