Food & Drink

8 and a Half Years of Re-Orders? Find Out How!
April 9, 2018 at 2:48 pm

Custom mints are an incredibly cost-effective way for your customers to build their brand and business. From helping to build awareness of social media channels to promoting a new product or service, custom mints are a great marketing vehicle because of their low-cost, high-impact nature. Not sure what industries mints would be a good fit…

Belgian Bar Installs Alarm System to Stop People From Stealing Its Branded Beer Glasses
March 20, 2018 at 1:33 pm

Though consumption totals are down, beer begets big business in Belgium, with booming export numbers meaning that anyone who wonders, “What’s the haps?” on hops will likely receive a positive answer in perpetuity. With 60 offerings, the Bruges-situated Beer Wall attracts locals and travelers thanks to management’s careful consideration of not only the drinks it…

McDonald’s Is Turning Its Logo Upside Down for Women’s Day Merch, Signage
March 8, 2018 at 2:02 pm

When a company has plied its trade for a considerable amount of time, it might find difficult the task of taking on a novel business approach no matter what the competition is doing. Having achieved global renown, McDonald’s, which dates back to 1940, could simply say it has engaged in enough culinary experimentation to remain…

If This 'Jane Walker' Logo Is to Be Believed, Diageo Thinks Women Are Intimidated by Scotch Whisky
February 28, 2018 at 12:46 pm

It’s not as if Diageo didn’t have any recent examples to look toward as warnings against such marketing. The Doritos debacle isn’t even a month old at this point, and if anything was made clear by the outrage following the suggestion by PepsiCo’s CEO that “lady Doritos” could become a thing, it’s that women don’t like to be told that they are dainty or delicate or in any way at all any different from men with regard to how and what they eat...

Chocolate Chocolate Hires Chris Dollar Marketing Group
February 22, 2018 at 2:35 pm

Chocolate Chocolate, Blaine, Wash., announced the recent hire of Chris Dollar and team at Chris Dollar Marketing Group LLC (CDMG) as its new multi-line agency in New Mexico, Colorado, Oklahoma, Arkansas, Louisiana and Texas. CDMG will help them in continuing to provide customers with quality custom molded chocolate throughout these territories. Dollar and his team…

McDonald's Is Giving Away a $10K Ring That Looks Like a Big Mac
February 9, 2018 at 2:48 pm

Did you see the $10K Big Mac ring McDonald's is giving away? Either the fast food chain has severely upped its Happy Meal prize game, or something is afoot. Unfortunately, your kids won't be getting incredibly valuable jewelry with their chicken nuggets anytime soon, but McDonald's is celebrating the launch of two new Big Mac…

NFL Uses Merchandise and Social Media to Become Lifestyle Brand
February 6, 2018 at 1:12 pm

On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear...