Food & Drink

McDonald's Responds to Strange Demand for 'Mulan' Promotional Sauce
October 4, 2017 at 2:49 pm

The time is 1998. The hit Disney film "Mulan" has just been released, and McDonald's, looking to cash in on the film's connection to Chinese culture, is releasing a limited edition Szechuan sauce for Chicken McNuggets. It's almost as awesome as Eddie Murphy voicing a cute little dragon. https://www.youtube.com/watch?v=mGRDCRuPklc As most time-sensitive promos go, the…

Market Like Mickey: How Disney's Theme-Park Merchandise Can Make You a Better Promotional Products Distributor
September 28, 2017 at 12:03 pm

The Walt Disney Co. is a marketing juggernaut. But for all its massive movie advertising campaigns and omnipresent toy commercials, Disney's smaller marketing efforts might be even more impressive—particularly the way it uses promotional products in its theme parks. Let's take a look at some recent examples and see what promotional products distributors can learn from the Mouse House...

Big Cereal Brands Duke It Out Over Shelf Display Materials
September 27, 2017 at 1:16 pm

Imitation might register as the sincerest form of flattery for many individuals, but, in the business world, it often resounds as the easiest inspiration for litigation. Post Consumer Brands and General Mills, who hold nearly half of the ready-to-eat cereal market share, will soon engage in a legal confrontation, as the former is looking to…

Kevin Sephton Joins Chocolate Inn/Taylor & Grant as Regional Manager
September 26, 2017 at 11:40 am

Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced the addition of Kevin Sephton as its new Southeast regional manager. As a veteran promotional products professional with more than 20 years of expertise in building and servicing distributors, Sephton brings an experienced approach to the company. He previously served as the president for the Promotional Products Association…

Scientists Combat Disease, Supply Shortage of Cacao
September 25, 2017 at 2:38 pm

Experts are fearing a global chocolate shortage, as not only do cacao farmers have to worry about diseased crops, such as the rampant "frosty pod rot" spreading throughout cacao-producing countries, but also the increasing demand for chocolate from countries like…

Coke Exchanges Drinks for Hugs With Promotional Machines
September 15, 2017 at 11:08 am

In 1930, psychologist Dr. Harry Harlow theorized that infant monkeys, specifically rhesus macaques, needed their mothers for much more than just sustenance. He hypothesized that the physical connection and comfort provided…

Chocolate Inn/Taylor & Grant Adds to Inside Sales Team
September 6, 2017 at 11:03 am

Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced Kaitlyn Fingerle as the newest member of its inside sales team. Fingerle will be directly responsible for leading and executing incoming projects for select accounts, as well as providing crucial support to the outside sales team, specifically in the Northeast. “I am so excited to join Chocolate Inn/Taylor &…

No, Cheerios, You Can't Trademark the Color Yellow
September 1, 2017 at 11:53 am

We've been covering trademark issues for a while now, and have seen some interesting cases. Most notably, the Supreme Court's decision to allow the band The Slants to trademark its name (despite potentially offending Asian people)…

Jack in the Box's $66 Trillion Plan to Put a Hat on the Moon
August 22, 2017 at 4:25 pm

Monday's eclipse was the must-see event of the decade (other than this Mayweather-McGregor fight coming up, I guess), and everyone was peering up to see the moon cut in line. To try to capitalize on the (hopefully protected) eyeballs, Jack in the Box wanted to send a giant version of its iconic cap to put…