Food & Drink
October 9, 2017 at 1:35 pm
We told you about how "Rick and Morty" fans were so amped up about McDonald's Szechuan sauce that the fast food chain brought it back for one day only, right? It turns out the single-day promotion wasn't good enough for fans of the cartoon, as many restaurants ran out of the sauce almost immediately, finding…
October 4, 2017 at 2:49 pm
The time is 1998. The hit Disney film "Mulan" has just been released, and McDonald's, looking to cash in on the film's connection to Chinese culture, is releasing a limited edition Szechuan sauce for Chicken McNuggets. It's almost as awesome as Eddie Murphy voicing a cute little dragon. https://www.youtube.com/watch?v=mGRDCRuPklc As most time-sensitive promos go, the…
September 28, 2017 at 12:03 pm
The Walt Disney Co. is a marketing juggernaut. But for all its massive movie advertising campaigns and omnipresent toy commercials, Disney's smaller marketing efforts might be even more impressive—particularly the way it uses promotional products in its theme parks. Let's take a look at some recent examples and see what promotional products distributors can learn from the Mouse House...
September 27, 2017 at 1:16 pm
Imitation might register as the sincerest form of flattery for many individuals, but, in the business world, it often resounds as the easiest inspiration for litigation. Post Consumer Brands and General Mills, who hold nearly half of the ready-to-eat cereal market share, will soon engage in a legal confrontation, as the former is looking to…
September 26, 2017 at 11:40 am
Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced the addition of Kevin Sephton as its new Southeast regional manager. As a veteran promotional products professional with more than 20 years of expertise in building and servicing distributors, Sephton brings an experienced approach to the company. He previously served as the president for the Promotional Products Association…
September 25, 2017 at 2:38 pm
Experts are fearing a global chocolate shortage, as not only do cacao farmers have to worry about diseased crops, such as the rampant "frosty pod rot" spreading throughout cacao-producing countries, but also the increasing demand for chocolate from countries like…
September 15, 2017 at 11:08 am
In 1930, psychologist Dr. Harry Harlow theorized that infant monkeys, specifically rhesus macaques, needed their mothers for much more than just sustenance. He hypothesized that the physical connection and comfort provided…
September 7, 2017 at 1:05 pm
Coffee has long kept consumers perky, and this season has proven particularly noteworthy for aficionados thanks to the findings from two studies and a bit of business savvy…
September 6, 2017 at 11:03 am
Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced Kaitlyn Fingerle as the newest member of its inside sales team. Fingerle will be directly responsible for leading and executing incoming projects for select accounts, as well as providing crucial support to the outside sales team, specifically in the Northeast. “I am so excited to join Chocolate Inn/Taylor &…
September 1, 2017 at 11:53 am
We've been covering trademark issues for a while now, and have seen some interesting cases. Most notably, the Supreme Court's decision to allow the band The Slants to trademark its name (despite potentially offending Asian people)…
