Food & Drink

Tic Tac Created a One-of-a-Kind Pair of Luxury Branded Cufflinks
June 18, 2019 at 1:30 pm

Since so many monumental occurrences are marking their 50th anniversary this year, it can be easy to overlook that 2019 signals the golden jubilee of the introduction of Tic Tac mints, too. Among the best friends to questionable breath, the one-and-a-half calorie delights are receiving an interesting promotional push for their birthday, as Ferrero, the…

BIC Graphic North America Enters Exclusive Partnership with Grillight
June 6, 2019 at 10:16 am

BIC Graphic North America, Clearwater, Fla., announced a new and exclusive partnership with Grillight. Grillight tools eliminate the struggle of holding utensils, flashlights, plates and food while grilling in low light or smoky grill conditions. Its innovative grill accessories were developed toe hand out from the crowd, while providing necessary solutions to common grilling issues.…

Oreo Builds Cookie Printer for Fan Personalization Promo
June 4, 2019 at 1:51 pm

Certain words will always make our ears prick up, with “Oreo” being among the top elevators. Americans have certainly done our part to make the goodie the top cookie in the world, and we appreciate that other countries have similar devotion to the Mondelez International Inc.-issued product. Australians comprise one such group of diehards, and…

There’s a 'Friends' Themed Café Coming (With a Ton of Branded Merch)
June 3, 2019 at 1:50 pm

This year is proving a monumental one for NBC television shows that are celebrating impressive anniversaries. Only 17 days ago, we highlighted the baseball-related adulation that “Seinfeld” is receiving as it turns 30, and today brings an opportunity to tout “Friends,” which the fashion retailer Primark is commending for turning 25 via a themed café…

Small N.C. Town Wants to Turn 'State’s Best-Tasting Water' Into Promotional Gold
May 31, 2019 at 1:36 pm

We can say we're a tad bit envious of the residents of Mount Olive, N.C., whose town manager and mayor are considering promoting their award-winning tap water by filling and branding bottles with it. The small town, population 4,650, is best known for its pickles, but as a repeat "best of" water winner, it's looking at promotional bottled water as its next claim to fame...

Disney Has a Whole New Line of Avocado Merch
May 22, 2019 at 2:24 pm

With all of the coverage that Promo Marketing has devoted to Disney, we could understand if other companies were even the slightest bit green with envy. Speaking of that color, we expect businesses to remain some shade of the hue, since it has inspired the mass media and entertainment conglomerate’s latest merchandise line, a seven-item…

Hershey’s Logo Gets an Emoji Makeover for Limited-Time Chocolate Bars
May 16, 2019 at 1:18 pm

We already had a million reasons to be excited about summer, but after the recent news that Hershey's will be making a limited-edition alteration to its famous chocolate bars, we can add another to the list. Modifying the goods for the first time in their 119-year history, the company will include 25 emojis on the milk-chocolate marvels, giving its renowned logo a semi-vacation for the sweltering season...

Guns N’ Roses Sues Brewery Over Merch, Beer With Similar Name
May 10, 2019 at 1:49 pm

Two weeks ago, we chronicled how Guns N’ Roses is hoping to give moms across the land a rocking Mother’s Day through holiday-specific merchandise. The Hall of Fame band, though, also has a mean streak, and it is looking to put its “appetite for destruction” to good use due to a brewery whose Guns ‘N’…