Food & Drink

Smoothie King Used ChatGPT to Print a Promotional Romance Novel
May 31, 2023 at 11:25 am

While many people are still trying to figure out exactly how cryptocurrencies and NFT's work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren't many case studies in that realm…

Sonic's Summer Menu Has a Fun Merchandise Tie-In
May 30, 2023 at 11:35 am

Sonic, allegedly America's favorite drive-in restaurant, is prepping fans for summer with a full line of vacation-ready promos. The whole thing is ostensibly a tie-in with a new menu item — the Strawberry Shortcake Snowball Slush Float — but really, it seems more like any other merchandise drop that restaurants have been using as seasonal…

Co-Branding Plus Environmentalism: How to Make a Promo Even More Popular
May 17, 2023 at 10:36 am

If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That's exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.

How Dr. Pepper Nailed a Wide-Ranging Promo with Only 3 Items
May 16, 2023 at 9:22 am

Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.

Tim Hortons Goes Minimal for Mother's Day Promos
May 8, 2023 at 11:22 am

Ah, Tim Hortons. Our favorite Canadian coffee chain that we can't get where we live, but love to write about because they do so many fun promotions with the likes of Justin Bieber and more. With Mother's Day just around the corner Timmy's dropped a branded line of products that every Tim Hortons-loving mom will…

'Dumb Phones' and Tequila ATM's: A Cinco de Mayo Promo Roundup
May 8, 2023 at 10:33 am

This year, tequila brands like Don Julio and Jose Cuervo got in on the Cinco de Mayo spirit with branded items like 'dumb phones' for social interactions and ATM's that dispensed branded notes you can trade in for drinks.