Food & Drink

Mastercard believes it needed a "brand flavor." So it launched promotional macarons, which come in “passion” and “optimism” flavors and are shaped like the circles in Mastercard’s logo. It follows several moves by the financial services company to update and diversify its branding...

If you managed to convince your mom or dad to take you to Burger King or McDonald's, one of the highlights of the trip was the excitement of getting a little toy. They were never that fancy, but even at a young age, we understood the excitement of something for free. But what we didn't…

Remember last year's McDelivery Day, when McDonald's went above and beyond in its quest to deliver freebies to customers? If you don't, it was a day where customers received freebies a little more special than usual Happy Meal toys when they ordered via food delivery apps. It was enough of a success that McDonald's is giving it another go tomorrow, and they're putting a fun spin on it to highlight the comfort of ordering food from home...

We know we can’t survive on chocolate alone, but that certainly hasn’t stopped us from trying—and we’re sure we’re not the only ones. Help your clients reach other cocoa fanatics with this array of promotional chocolate items. And don’t forget to order a few extra samples for yourself (and, ahem, your favorite magazine editors)...

Cheering for the favorite has its perks. After all, they usually win. But rooting for an underdog can be rewarding, too. The latter mindset will likely be the prevailing one in the dustup between Starbucks and Mountains & Mermaids, an Alaska-based apparel brand that is trying to salvage its trademark application for Siren's Brew goods,…

Skateboarders are particular. They won't ride just anything. And nowadays there are so many things to take into account when you're buying a board—width, concave, nose size versus tail size, what kind of pizza is in the middle, wheelbase, length, etc. Wait. Hang on. Did we just say "what kind of pizza is in the…

We might never have world peace, but we can take solace in knowing that at least one thing enjoys almost universal acclaim: beer. Owing to that acceptance, the First Sip Brew Box has enjoyed a three-year existence as a subscription box provider that sends beer merch to aficionados across the globe, giving breweries some clout in a promotional products-heavy cosmos...

It seems like just yesterday we were scraping New Year’s Eve confetti off 
of our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes 
of planning for their fourth quarter sales. 
If you’re not, that’s OK! There’s still time to get the ball rolling. But now is the time to start thinking about what Q4 promo products clients are looking for at year’s end...

Gemline, Lawrence, Mass., announced a strategic partnership with New York-based food and beverage-focused kitchen, gift and lifestyle products brand W&P. Gemline will be the exclusive supplier of select W&P products for the promotional products industry with an initial product offering consisting of kitchen and bar giftware styles launching September 2019. Gemline launched a small selection…

Bud Light is bringing back a popular promotion from last season: "Victory Fridges," the beer-filled promotional refrigerators that would "unlock" once the Browns finally notched a win. Come Sept. 3 and 4, Bud Light will team up with the Browns to hawk the branded fridges to rabid fans through a pop-up shop creatively dubbed B.L. & Brown’s Appliance Superstore...