Food & Drink

As part of this weekend's Cinco de Mayo celebrations, Modelo is giving people a bit of a history lesson in addition to a party, creating the brand's "Museum of Cinco" at the Placate Olvera Cinco de Mayo Festival in Los Angeles this Sunday, May 7.

This Saturday marks the coronation of King Charles III and his wife, Camilla, as King and Queen of the United Kingdom. The excitement isn't only contained to Britain, obviously, and excitement over this royal event is really heating up. In this modern world we live in, pretty much every event surrounding the Royal Family comes…

Did you know that Domino's gifted store managers branded Rolex watches in exchange for high sales in the '80s and '90s? It's true, and now those branded watches are grails for watch collectors.

The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant's Sweetpass…

Liquid Death's new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It's called "Enema of the State," and it certainly attracts attention.

Jeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.

Chick Fil A is back with another line of merchandise, this one pairing items like shirts, watches, shoes, and drinkware with one key aspect of its restaurant: its sauce selection. Each collection has its own color scheme to match the dipping sauce packaging.

The Gwar Bar is a bar in Richmond, VA, dedicated to one of the most heavily costumed and mythologized bands around. It uses dungeon-esque wall decorations, metal signage, and even fake blood to capture the band's essence, and it's a good case study for how to hone in on a brand identity for installments.

McDonald's just unveiled a new bit of packaging a few months ago called the TableBag, which turns your food back into a standalone cardboard table. It shows that designers are thinking about eco-friendly ways to create promotional items, and also new ways to play with packaging design to create a memorable experience.

White Castle and Philadelphia brewery Evil Genius teamed up for a co-branded beer. But, unlike others that came before, it doesn't use weird flavor profiles for attention. It's a good example of how distributors can co-brand without going too far.