Food & Drink

How High-End Brands Appeal to Masses With Food, Socks
March 12, 2019 at 12:00 pm

There's a lot that goes into marketing upscale and expensive fashion brands beyond putting the clothes on really, really, ridiculously good-looking people and shooting creatively extravagant print ads. Because the thing is, not everyone can afford these clothes. As much as someone would love to buy a statement piece from Gucci or Prada, it's just…

Popeyes’ Latest Promotional Packaging: Mardi Gras Bead Chicken Boxes
March 6, 2019 at 12:41 pm

Back in December, we took extra pride in our Philadelphia roots, with Popeyes Louisiana Kitchen Inc. choosing our city’s international airport as the lone site for its Emotional Support Chicken food boxes distribution. While we can still feel special about that, it seems we have to bow to New Orleans, as the city blessed to…

How Nutella Is Using Custom Merch to Drive People to Its Stores
February 5, 2019 at 12:53 pm

We admit that we laughed a bit upon learning that today is National Shower With a Friend Day, apparently, but we confess that we revised our shopping lists when reading that it's also World Nutella Day. We know there's always room for Jell-O, but everyone who can should make ample space for the hazelnut spread,…

Oreo's Big New Promotional Campaign Involves Branded Roombas, Tons of Other Merch
January 29, 2019 at 1:06 pm

While we might never know the origin of the name Oreo, with even the folks at Nabisco unsure over the reasoning behind the designation, we do not need to have that information to appreciate the goodness in each sweet treat. As the world’s favorite cookie, Oreo is preparing to remain the cream (or, in this…

4 Reasons Why Custom Mints Are the Perfect Promo Product
January 28, 2019 at 12:20 pm

A recent industry study* confirmed what we already knew, promotional products are the single most highly regarded form of advertising available today! So, when it comes to promotional products, why are mints such a good choice for your customers? 1. Made in the USA: In total, 53 percent of consumers said they had a more…

Stephen Colbert Is Selling a Mug to Benefit Government Workers Affected by Shutdown
January 21, 2019 at 11:36 am

Given that he's had an ice cream flavor, a spider and a treadmill named after him, not to mention his healthy collection of awards and honors, one can safely presume that Stephen Colbert won't soon see his popularity dip. Americans often rely on humor to manage troubling times, and the U.S. federal government shutdown that…

Arby’s Launches Subscription Box, Sells Out in Minutes
January 9, 2019 at 2:18 pm

Carnivorous consumers have long flocked to Arby’s because, well, as its tagline tells us, it has the meats. Based on the overwhelming success of its recently issued subscription box, we can say that the 54-year-old company also possesses “the smarts.” Not even an hour into the Georgia entity’s promotion, it had sold all of the…

Popeyes Is Giving 'Emotional Support Chicken' Food Boxes to Philly Flyers
December 20, 2018 at 12:00 pm

'Tis the season for seasonings, apparently, thanks to Popeye's. Proving its poultry prowess, the renowned fried chicken chain endeared itself more to devotees on Tuesday, instituting an "Emotional Support" tenders meal that not only provides a comedic take on flyers’ frequent reliance on animals to ease their travel stress, but also shows that the company…

Midnite Snax Reunites With Jules Scheck Associates
December 10, 2018 at 11:55 am

Midnite Snax, Bethpage, N.Y., announced it is reuniting with Jules Scheck Associates (JSA) starting Jan. 1, 2019. JSA is a prominent manufacturer’s representative and consulting agency to major supplier firms and distributors in the promotional products industry...