Footwear and Accessories

Footwear Drop: How Sock 101 Brought Fully Custom Shoes to Promo
January 15, 2020 at 1:51 pm

We lost count of the number of brands that teamed up with shoe companies this year for limited-edition collections, licensed offerings and custom designs. Whataburger did cowboy boots. Dunkin’ had running shoes. Heck, Post Malone released his own Crocs. As sneaker culture moves more mainstream, we fully expect the trend to continue well into 2020 and beyond. Sock 101 thinks so, too...

Hinge Cleverly Plays Off Its Dating App Mission With New Branded Merch
January 10, 2020 at 1:48 pm

Many people who are seeking romantic partners this year will undoubtedly take to Hinge for help. Marking its eighth year on the dating app scene, the matchmaking aid is striving to help fortunate users to show affection to its “Designed to Be Deleted” slogan through branded merch that they can “destroy.” The goods mark an extension of the app’s Hingie mascot...

The Campbell’s Chunky Soup Merch Collection Is Small But Clever
December 3, 2019 at 1:49 pm

The Campbell Soup Company has been benevolent to bowls for 150 years, and many appetites have found satisfaction in the Chunky Soup offerings that “eat like a meal.” Those options within the company's product line inspired a tiny, but nonetheless impressive, branded merch collection for the holidays. Yes, there are sporks involved...

Five Days of Denny’s Promotion Includes Pancake Socks and Bacon Scarves
December 2, 2019 at 1:32 pm

If you had the fortune of being able to stuff yourself on Thanksgiving, you might not want to consider looking at a large plate of food again until next November. Along with showing goodwill and giving gifts, this is the season, however, for taking in considerable quantities of calories, and Denny’s wants not only to…

NYC Parks Partners With Nike for Branded Apparel Collection
November 22, 2019 at 1:40 pm

Nike will soon release an NYC Parks branded apparel collection to put residents in a New York state of mind with respect to their attire. Come December 5, the limited-edition NYC Parks collection will hit the masses as AF1, with the ALL FOR 1 identity behind that title helping Nike promote...

Yee-haw! Whataburger Teams Up With Justin Boots to Release Customized Cowboy Footwear
October 30, 2019 at 2:36 pm

Whataburger turned 69 in August, but the fast food restaurant chain has not decided to be a curmudgeon, thanks especially to its recent run of humorous tweets. With most of its locations in Texas, the company is certainly catering to its local admirers through the release of limited edition cowboy boots that enhance the beloved…

Timberland's Latest Collaboration Proves SpongeBob SquarePants is the Latest Footwear Craze
September 11, 2019 at 1:00 pm

We'll admit that we probably wouldn't have predicted SpongeBob SquarePants would dominate footwear trends in 2019, but here we are. Nike already released its Bikini Bottom-inspired Kyrie Irving x SpongeBob collaboration, which featured several designs. Now, Timberland is the latest apparel company to take advantage of the show's 20th anniversary. According to Geek.com, Timberland has…

What to Know About the Booming Promotional Socks Category
September 4, 2019 at 11:58 am

The global footwear market is expected to hit $11.6 billion by 2023. What does it take to provide buyers and wearers with promotional socks they’ll love? Promo Marketing talked to Vincent Goralczyk, president of Custom Sock Line LLC, Dumont, N.J.; Chloe Ayres, marketing manager for Sock Club Enterprises LLC, Austin, Texas; and Kelly Yarborough, CEO of Sock101, Lee’s Summit, Mo., to find out...

The 3 Coolest Features in Nike's New SpongeBob SquarePants Branded Shoes
August 7, 2019 at 3:14 pm

Branded shoe collaborations have been popping up everywhere, and we’re really not mad about it. So far, each one has had its share of cool design elements behind it. Today, we’re covering the Kyrie Irving and SpongeBob SquarePants collection from Nike, and there are some fun features and other reasons that these branded shoes will be flying off the shelves on August 10...