Footwear and Accessories

Patrón Tequila Partners With Designer John Geiger for Cinco de Mayo Sneakers
May 5, 2022 at 10:38 am

Patrón Tequila is once again using the day synonymous with tequila intake for a branded merchandise drop. Last year, the beverage brand released a line of streetwear. This year, it partnered with designer John Geiger to create a limited edition GF-01 sneaker inspired by the agave fields of Jalisco, Mexico, that make that tequila toast possible...

Vans and Crayola Go Customizable With Co-Branded Apparel Line
February 17, 2022 at 10:48 am

Vans and Crayola are teaming up again for a line of colorful sneakers, apparel and accessories, including customizable Vans sneakers. Each shoe style features vibrant color schemes reminiscent of the Crayola packaging, and some even have things like Velcro straps that look like crayons. There are also hoodies and T-shirts...

Sock 101 Promotes Anna Mosakowski to Chief Operating Officer
January 5, 2022 at 11:54 am

Sock 101, Lee’s Summit, Missouri, recently announced the promotion of Anna Mosakowski to chief operating officer. She will be responsible for the day-to-day administrative and operational functions of Sock 101. She assumed the new role on Jan. 1. As COO, Mosakowski will oversee daily operations of the company...

Taco Bell Promotes Breakfast Menu Launch With Branded Sleepwear Line
October 27, 2021 at 9:14 am

Taco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet...

A&W's Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
October 7, 2021 at 1:04 pm

At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W...

New Gore-Tex Material Is Thinner, More Sustainable
October 6, 2021 at 11:44 am

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...