Footwear and Accessories

A&W's Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
October 7, 2021 at 1:04 pm

At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W...

New Gore-Tex Material Is Thinner, More Sustainable
October 6, 2021 at 11:44 am

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...

5 Things to Know About Selling Promotional Socks and Footwear
August 25, 2021 at 11:40 am

To get a toehold on what customers and end-users are looking for in promotional footwear, we spoke with Chloe Ayres, marketing manager for Sock Club, Austin, Texas, and Kaydee Walter, marketing specialist for Strideline, Seattle. Here are five big things to know...

Kool-Aid and Puma Collaborate on Branded Sneakers, Apparel
August 16, 2021 at 12:39 pm

Kool-Aid is trying to become the official beverage of back-to-school fashion by introducing a branded line of sneakers and apparel in a partnership with Puma. Some of the designs incorporate the Kool-Aid Man wearing Puma sneakers, and the line also includes tie-dye shirts that reference various Kool-Aid flavors...

Nike and Xbox's 'Space Jam' Kit Is a Slam Dunk on So Many Levels
July 13, 2021 at 10:53 am

Warner Bros. has 200 licensing partners for "Space Jam: A New Legacy." The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world...