Footwear and Accessories

Proforma Employees to Receive Toms this Holiday Season
December 18, 2015 at 4:39 pm

As a show of employee appreciation and charitable giving, Cleveland-based Proforma will give every Proforma support center staff member a Toms gift card this holiday season. With every product purchased from Toms, a retailer of shoes, sunglasses, apparel and more, it will help a person in need. “We wanted to not only thank our support team…

LeBron James Signs Lifetime Deal with Nike
December 15, 2015 at 3:41 pm

NBA star LeBron James has signed a lifetime endorsement deal with Nike, which has endorsed the Cleveland Cavaliers forward since 2003, when he signed a $90 million contract. Now, according to BBC, his lifetime deal is the first lifetime contract from Nike, and USA Today speculated that the deal may be worth more than $500 million.…

Retailers Pay Penalties for Labeling Rayon Textiles as Bamboo
December 10, 2015 at 7:48 pm

The Federal Trade Commission (FTC) proposed court orders barring four national retailers— Nordstrom, Bed Bath & Beyond, Backcountry.com and J.C. Penney—from mislabeling and advertising rayon textiles as "made of bamboo," and required the companies to pay civil penalties totaling $1.3 million. According to a press release from the FTC, Bed Bath & Beyond will pay…

Adidas to Raise Prices, Shift Production from China
December 10, 2015 at 6:31 pm

Due to rising material and labor costs, Adidas is expecting a major increase in the cost of sourcing products over the next five years. According to Fortune, the athletic wear giant hopes to make up for this by raising prices and moving production from China. The company said that higher input costs and currency effects…

Georgetown Student-athletes Protest Nike
November 19, 2015 at 4:57 pm

A group of Georgetown University student-athletes have voiced their opinions on sweatshop conditions by covering the Nike logos on their sneakers with tape. Georgetown has a partnership with Nike, which means that athletes usually are seen wearing Nike or Jordan branded…

How to Tie Fashion to Fitness
April 8, 2014

Fashion brands are introducing gym gear lines. Here's how to add style to your workout and wellness promotions.

6 Ways to Dress for Promo Success
April 24, 2013

Entrepreneur Magazine published a list of the six apparel items every businessperson needs in his or her closet. Here are my promotional additions.

My Best Promotion
October 1, 2011

In October's My Best Promotion, a distributor worked with a with a large East Coast brewery that wanted to do an inexpensive summer-fun promotion with its top beer distribution partners.

Let's Talk About Shoes
September 21, 2011

London Fashion Week showcased sneakers on the runway. Wouldn't a logo really enhance those comfortable and stylish shoes?