Games & Toys
June 1, 2018 at 2:46 pm
Luckily for those of us who were fortunate enough to learn from Mr. Rogers in our youth, a Pittsburgh-based company has come up with a line of Mr. Rogers-themed merchandise and apparel, and the results are awesome. Steel City, with approval from the Mr. Rogers Foundation, has come up with the collection...
May 7, 2018 at 2:17 pm
Whether you’re a Star Wars fan, merch collector, film enthusiast or promotional products professional, it’s likely you’ll find something about this compilation funny, or at the very least, disturbing. So, without further ado, we present the officially curated, 100 percent unbiased, unranked list of the weirdest Star Wars promotional products of all time...
May 7, 2018 at 1:53 pm
Debuting in 1940 and 1949, respectively, McDonald’s and Lego have essentially come of age together, with countless memories complementing the billions in sales that each generates annually. Though it experienced a sizable setback last year, the latter has built an amazing legacy through its product lines and is looking to acquire more clout for its…
April 2, 2018 at 1:55 pm
Apparently, the folks at NHL.com have been reading Promo Marketing. How else would they have decided to come up with a ranking of the top 10 promotional product giveaways for the 2017-2018 season? While we’re incredibly humbled to have received such an honor (or at least to bestow it upon ourselves), we thought we’d do the NHL a favor by contributing our own take to their ranking, one that will be equal parts unbiased and objective...
March 7, 2018 at 12:25 pm
As a lifelong resident of Philadelphia, this nearly 39-year-old scribe, thanks to SEPTA, knows all about the frustration that relying on public transportation can foster. Courtesy of the entity’s Center City-based store, though, I often put aside my irritation and revel when my son finds a few branded toys, whose purchase serves as a mini…
March 5, 2018 at 2:13 pm
Augmented reality (AR)—10 years ago, this technology would have seemed like a concept that only belonged in “The Matrix” movies. Flash forward to 2018, and this technology is no longer just a concept, it’s the next big thing for the promotional products industry.
March 1, 2018 at 2:44 pm
The results were pretty interesting, as the marketing team found that 3,000 unique users accessed the content out of the 17,000 bobbleheads that were distributed. They also found that the vast majority of these users did so after the game when they got home, which shows that this type of experience can expand the team’s reach far beyond the confines of their stadium...
February 8, 2018 at 10:14 am
In order to create merchandise with cohesive designs, product developers used elements from the style guide including graphics, colors and patterns. Combining these elements with images of famous Disney landmarks and its most popular characters, developers came up with a wide range of products for the 2018 collection...
January 31, 2018 at 1:13 pm
Obsessed with television as a teenager (it is a wonder that I performed quite well academically), I had a slew of shows that appealed to my penchant for pondering what life could be like outside of Southwest Philadelphia. Since Will Smith, through “The Fresh Prince of Bel-Air,” explored an existence beyond the confines of West…
December 21, 2017 at 12:51 pm
Even though Star Wars fans are well known for their enthusiasm regarding branded merchandise, Disney hopes that fans will buy in to this sort of merchandise that will allow the park to maintain its immersive look and feel. After all, it would be mighty strange to see aliens hawking t-shirts—or at the very least, not the fantasy world we’d like to imagine ourselves living in...
