Games & Toys
The Consumer Product Safety Commission (CPSC) announced that Alex Brands, Fairfield, N.J., is recalling three of its toys—the Alex Jr. Baby Builder, First Pops and First Snaps—due to choking hazards. The toy sets include an…
This week, the Philadelphia 76ers became the first team to introduce ads on jerseys. Now, the Cleveland Cavaliers have participated in another NBA first as part of the team's playoff series. Budweiser sponsored the league's first virtual reality (VR) experience in partnership with the Cavaliers, according to Adweek. The Budweiser and Cleveland…
Though many of its feature films and television shows are geared toward children, Disney has a strong following of adults as well. To capitalize on this audience, Disney has created new lines of…
Do you know what today is? That's right! It's "Star Wars" Day! May the fourth be with you! To celebrate the mega-popular film franchise, many MLB teams are having "Star Wars" nights at the ballparks, according to Stadium Giveaway Exchange. While not all of them are today, there have been a few fun "Star Wars"…
Artistic Toy Manufacturing, Allentown, Pa., announced today it will open its doors on May 20 to host a factory tour and educational event. An expected 200 people from promotional products industry associations, local businesses and area high schools will attend this public event. The factory tour includes two speakers, a business networking lunch and a…
Last week, we told you about McDonald's Sweden's venture in virtual reality, with its virtual reality headset giveaway. Now, Coachella music festival—held in Indio, Calif., each year—is releasing its own version of the virtual reality headset, according to The Verge. Attendees of this year's festival will be shipped…
In response to the growing safety concerns surrounding the hoverboard industry, more than 100 Chinese companies in the industry have come together to form a trade association, the Hoverboard Industry Alliance, which held its second conference on March 3, according to Quartz. The group…
McDonald's Sweden is trying something new with its Happy Meal boxes: virtual reality headsets. According to Adweek, the promotion is connected to the Swedish "Sportlov" holiday, when many families hit the slopes for a week of skiing. The virtual reality viewers, named Happy Goggles,…
With March making its debut next week, St. Patrick's Day is right around the corner. I get extra excited about St. Patrick's Day because it's a chance to bore people with my stories about spending a semester in Ireland. I'll save you the snooze-worthy stories and instead provide some insight as to how your brand…
In baseball, "going yard" means hitting a home run. But now, it looks like the promotional powers of professional sports are "going yard" in a literal sense. We previously wrote an article about how more and more baseball teams are using garden…