Games & Toys

Nike and Xbox's 'Space Jam' Kit Is a Slam Dunk on So Many Levels
July 13, 2021 at 10:53 am

Warner Bros. has 200 licensing partners for "Space Jam: A New Legacy." The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world...

Disney's Selling an Interactive Spider-Man Item for a New Ride
May 21, 2021 at 12:20 pm

As part of Disney California Adventure’s new Avengers theme park, Disney is selling exclusive Spider-Man merchandise that enhances the experience of a new ride. The WEB SLINGERS: A Spider-Man Adventure ride lets guests shoot Spider Bots with web shooters. The ride recognizes the rider’s arm movements, and registers the “web shooting” that way. But, if…

Pokemon Collaborates With Pop Stars for Co-Branded Music Videos and Tie-In Merch
May 14, 2021 at 12:43 pm

Pokemon is celebrating its 25th anniversary and has brought in some musical stars to help make us feel very old. As part of the P25 project, pop star and “American Idol” judge Katy Perry just put out a Pokemon-themed music video for the song “Electric,” which came with a limited edition co-branded line of merchandise…