Games & Toys

What's Trending Now: #AugmentedReality
March 5, 2018 at 2:13 pm

Augmented reality (AR)—10 years ago, this technology would have seemed like a concept that only belonged in “The Matrix” movies. Flash forward to 2018, and this technology is no longer just a concept, it’s the next big thing for the promotional products industry.

San Jose Sharks Bobblehead Giveaway Showcases Promo Potential of Augmented Reality
March 1, 2018 at 2:44 pm

The results were pretty interesting, as the marketing team found that 3,000 unique users accessed the content out of the 17,000 bobbleheads that were distributed. They also found that the vast majority of these users did so after the game when they got home, which shows that this type of experience can expand the team’s reach far beyond the confines of their stadium...

An Inside Look at the Design Process Behind Disney's New Merchandise Collection
February 8, 2018 at 10:14 am

In order to create merchandise with cohesive designs, product developers used elements from the style guide including graphics, colors and patterns. Combining these elements with images of famous Disney landmarks and its most popular characters, developers came up with a wide range of products for the 2018 collection...

Here's Why Disney Won't Sell Branded Merchandise at Its New 'Star Wars' Theme Parks
December 21, 2017 at 12:51 pm

Even though Star Wars fans are well known for their enthusiasm regarding branded merchandise, Disney hopes that fans will buy in to this sort of merchandise that will allow the park to maintain its immersive look and feel. After all, it would be mighty strange to see aliens hawking t-shirts—or at the very least, not the fantasy world we’d like to imagine ourselves living in...

Fidget Spinners Aren't Going Away, They're Just Evolving
October 13, 2017 at 2:01 pm

Fidget spinners burst (or spun. Fidgeted?) onto the scene in a meteoric fashion. It was impossible to avoid them. Kids were playing with them at school, on the bus, at home, everywhere. They're one of those toys we'll look back on and remember as a cultural phenomenon on the level of pogs, devil sticks and…

Lush Unveils Fidget Spinner-Shaped Soap Bar
September 14, 2017 at 2:45 pm

Just like in nature, fads experience a natural evolution. Items pick up successful traits of other items, and future creations include the best of what's around. Right now, it doesn't get any hotter than fidget spinners, or at least things that look like them. Lush, a company that specializes in personal care products like soap…

New 'Star Wars' Merchandise Represents Female Characters Better
September 5, 2017 at 2:33 pm

"Star Wars" is one of the most profitable intellectual properties in the world. Fans of the franchise have been scooping up merchandise in huge numbers even before last year's reboot. As part of the current marketing plan, "Star Wars" fans are able to grab merchandise during the annual "Force Friday" event. Last year, when the…

Department of Justice, CPSC Ban Imports for Three Companies
August 24, 2017 at 2:36 pm

The Department of Justice (DOJ), in conjunction with the Consumer Product Safety Commission (CPSC), has passed a permanent injunction prohibiting three New York companies from importing and selling children's products and toys "until certain remedial measures are implemented." The CPSC found that the companies—Everbright Trading Inc., Lily Popular Varieties & Gifts Inc., and Great Great…