Games & Toys

15 Spring Promotional Products to Celebrate Groundhog Day
February 2, 2016 at 6:33 pm

While Phil doesn't exactly have the track record of a completely accurate weatherman, I am more than willing to proclaim we're in for an early spring this year. Ease your end-users into the changing of the seasons with these 15 spring-themed promotions so they're ready for everything from picnics to cherry blossom festivals...

Minor League Baseball Team Unveils Unique Bobblehead Giveaways
February 1, 2016 at 6:47 pm

While most sports teams have showcased bobblehead lineups featuring famed athletes from the past and future, the York Revolution minor league baseball team has taken a different route for its 10th anniversary bobbleheads...

Disney Releases New 'Star Wars' Merchandise Featuring Female Lead
January 14, 2016 at 4:42 pm

After "Star Wars" fans voiced their opinions on the lack of merchandise including Rey—one of the new movie's lead characters played by Daisy Ridley—Disney announced that it has released new merchandise, much of which includes the new female character. Even "Star Wars: The Force Awakens" director…

Why Syfy Is Experimenting with 3-D Printing
January 8, 2016 at 6:11 pm

Syfy wants to explore how emerging technology, from virtual reality to 3-D printing, could enhance its TV programming. The NBCUniversal-owned cable network has launched Syfy Labs, a new group with a 13-person digital team dedicated to testing such new technology. “You look at a show like ‘The Expanse;' it’s an hour long, and it airs…

'Star Wars' Fans Upset About Male-centric Monopoly Pieces
January 5, 2016 at 3:49 pm

"Star Wars" fans are upset that Rey, one of the starring characters of "Star Wars Episode VII: The Force Awakens," has been left out of merchandising, such as action figure sets, and that merchandisers have focused too heavily on male characters. Now, fans are upset that Rey is not included as a playing piece in…

Are Garden Gnomes the New Bobbleheads?
December 29, 2015 at 4:04 pm

Bobbleheads have been a staple of stadium giveaways for a long time. Lately, teams have expanded on the idea of a traditional bobblehead celebrating a player and added themes (like putting players in the "Star Wars" universe). But now it…

Bean Bag Chairs Recalled After Children Deaths
December 21, 2015 at 3:43 pm

The U.S. Consumer Product Safety Commission (CPSC) announced that Ace Bayou Corp., New Orleans, is carrying out a voluntary recall of approximately 2.2 million bean bag chairs sold from 1995 to 2013. So far, only 790 customers who bought…

What Brands Can Learn from the Star Wars Licensing Blueprint
December 21, 2015 at 2:34 pm

These days, it’s next to impossible to walk out your door, look at your Twitter feed or go on the Internet without being hit in the face with a lightsaber. And it’s not just coming from the studio. Marketers and brands across all sectors are evoking "The Force" via robust licensing deals to drive results…

Marvel to Merchandise Adult-targeted Characters
November 23, 2015 at 4:13 pm

As focus continues to grow on Marvel’s adult-focused characters through various Netflix series, Marvel and Disney Consumer Products have announced new merchandise plans for these characters, including Daredevil, The Punisher, Jessica Jones and Deadpool. This new development addresses a key Marvel strategy to tap into the…