Health & Wellness

Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…

While box office receipts for “Toy Story 4” will make the honchos at Walt Disney Pictures Pixar Animation Studios quite happy as the summer unfolds, the movie’s overall identity stands to help ill children in Ireland feel that they are the richest people on the planet. That is because the cinematic titans have united with…

Everyone is going nuts over the Marvel Cinematic Universe right now, especially now that “Avengers: End Game” has concluded the series’ decade-long story arc. But with video games, films about individual characters and more, people are still very much interested in all things Marvel. United Airlines is getting in on the superhero fun by paying…

Like the human versions of millennials, the MTV Movie & TV Awards, at 27 years old, are constantly looking to reinvent themselves and stay fresh. While the ceremony has gone through many category alterations, it has also upped its promo game, with this year’s celebration featuring a gift bag that, thanks to Backstage Creations, left…

Since cannabis has become legal in places like Colorado, California and all across Canada, the ongoing debate has been over marketing and advertising. Some cannabis companies have argued that they should be able to advertise their products freely, whether those ads make their way to minors or not, just like alcohol advertisements are ubiquitous across…

Today is already a momentous occasion for one of Promo Marketing’s neighbors to the South, as more than 6 million folks are celebrating Maryland Day, the acknowledgement of the first European settlers’ landing in the then-Providence of Maryland. Come a little more than 15 months from now, though, the population could have even more cause…

We are pretty fond of misnomers around here, with Frederic Chopin’s “Minute Waltz,” which takes no fewer than 90 seconds to play, among our favorites. Since the Grammy Awards “gift bag” has come to include items valued at more than $30,000, we are tempted to add it to our misnomers list, as that thing has come to fit enough stuff to give Santa’s sack a run for its money...

Back in 2012, the Australian federal government lobbied hard to change the description of Pantone 448 C from “olive green” to “drab dark brown” after the country’s olive association expressed concern that being tied to the color would damage olives’ reputation. That's when it became obvious we had a forerunner for the title of “the…

While marijuana merchants look to blaze past their competitors and aim for high esteem among their end-users, they must do so devoid of any standout packaging on their goods and are permitted to place only fairly mild logos on the products...

Exactly 50 days since Hawaii Governor David Ige’s signing of Act 104 revamped the sale and distribution of sunscreen products in the state, one might think that life in the “Paradise of the Pacific” would be, well, pacific. However, despite the ban on sunscreens that contain oxybenzone and octinoxate, all is not tranquil in the…