Health & Wellness

Chile Picking On Packaging In Battle Against Obesity
February 9, 2018 at 2:53 pm

Imagine, as an American consumer well-versed in the guile that companies call on to market their wares, heading to a supermarket to satisfy a serious cereal craving and not, for example, seeing Toucan Sam beckoning patrons to buy Froot Loops or Dig’em Frog compelling them to select Honey Smacks. Would their absence, or that of…

A Lesson in Rebranding From Chobani's Bold, Classic New Design
November 29, 2017 at 12:07 pm

Seeing that the field was crowded with similar white plastic packaging decorated with hyper-realistic photographs of fruit, Chobani looked to the past for inspiration. For the design, Chobani went with off-white for the packaging, using a rounded, old-style typeface with heavy lettering...

Spotify Expands Its Makeup by Selling, Well, Makeup
November 13, 2017 at 2:16 pm

Reinventing or modifying yourself requires intense analysis of your present state. In a commercial sense, such introspection requires an awareness of trends and a willingness to adapt so as to achieve…

Water Bottle Purifies Water, Cleans Surface With L.E.D. Light
November 9, 2017 at 2:26 pm

Last year, TreadmillReviews.net published a study showing that water bottles harbor more bacteria than many of us would like to believe. Through testing different types of water bottle lids, including slide-top, squeeze-top, screw-top and straw-top, the researchers found that water bottle lids contained negative bacteria that causes infections like…

PPAI Calls on Industry to Support PPEF #GivingTuesday Campaign
November 6, 2017 at 1:37 pm

Promotional Products Education Foundation (PPEF) announced that it has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Since its inception in 1989, PPEF has awarded more than $1.7 million in financial assistance. “Giving Tuesday is the perfect time…