A Spoonful of Sugar
January 1, 2009

MARY POPPINS HERSELF would happily confess the number of times her umbrella was a lifesaver—helping her blow town right before being asked troubling questions like, “Why is the banister so well-dusted?” or “Why are my children spending time with vagrant chimney sweeps?”

Aesop and the Kitchen
December 1, 2008

WHEN TRYING TO break new ground with kitchen and household promotions, distributors may be well-served to recall the classic children’s fable about the country mouse and the city mouse. To briefly summarize, the story features two mice each unable to tolerate the other’s habitat. The city mouse cannot bear the simplicity of the country mouse’s diet, and the country mouse is horrified by the constant dangers of the city. So, to apply the lessons of the fable, it’s important to consider end-users’ comfort zones and give them products they’ll actually like. Choose garden tools for the country mouse, a martini set for

February 1, 2008

T’S NOT THAT easy being green. When Icelandic musician, Bragi Thor Valsson penned this lyric decades ago—which later became famous in the 1970’s by everybody’s favorite frog, Kermit—he couldn’t have known how prophetic the words would one day prove to be. Aside from providing a lovable children’s puppet with a cathartic means by which to come to terms with his self image, the lyric has, for this writer, come to epitomize the largely unspoken sentiment felt by much of the industry—What exactly does it mean to “go green?” For many suppliers, such as Fenton, Missouri-based QuickPoint, going green has to do with the incorporation,

Guess Who’s Coming To Dinner
December 1, 2007

THERE IS NO denying food preparation plays a particularly crucial role in people’s lives and interactions. Aside from being an inescapable, everyday task, the act of making a meal can carry powerful significance. Offerings of hospitality are frequently made in the form of a freshly prepared feast, as are gestures of appreciation and goodwill. During the holiday season, it becomes especially evident that cooking is part of the way in which people celebrate. Whether honoring Christmas, Hanukkah or Kwanzaa this winter, many families will partake in the festivities by gathering together around the dinner table. Cooking and eating, simply put, are more than biological

04/06 Trade Shows_Flow
April 1, 2006

Light the Way Trade show exhibitors can light the way to their booths with a light-up fan from Flow-Eze. The fan features five ultra-bright LEDs that light up in an array of patterns and can be programmed to display a message, such as a company or product name. Available in black, blue, green, red and silver, the fan is a fun and innovative way to spread ideas. It boasts a 1x1" imprint area and includes batteries. Markets: Trade Shows, Entertainment, Education Uses: Trade Show Promotion, Generate Sales Leads Circle 284 on Info Card or visit