A 1998 Michigan law says that bars and restaurants are not allowed to use promotional products featuring alcohol brand logos. Promo Marketing looks into the specifics of the Michigan Liquor Control Code Act and talks to the people who are trying to change it.
Housewares
There are some tried-and-true items that work promotional wonders in the beverage-and-beer industry. Looking for a few pointers? Check out some of the suggestions below.
CoasterStone welcomed Krystal Palmer as the company's new national sales and marketing manager. Palmer comes to CoasterStone with more than five years of experience in the promotional products industry and brings experience in customer service, growing national sales volume, marketing and design.
Valentine's Day and other promotion ideas for February and March.
Kevin Mulroony, former vice president of operations for Diversified-Adtee, announced he has completed the purchase of the company. Click through for his recently released statement on the acquisition.
Americanna Company, based in Plymouth, Ma., announced the recent appointment of Kim Walsh to the position of sales and marketing director.
Starline USA won first and second place for the best new product at the HALO Branded Solutions' Christmas in September Customer Appreciation. The company's FL108 Roadside Safety Light took first place and its EL62 Solo Bluetooth Headset took second.
Starline, located in Grand Island, N.Y., launched a new mobile website, at m.starline.com, to create an easy and convenient way to access all the company's product information from a mobile device.
Kanata Blanket Company announced the purchase of the company by a group of investors based in Vancouver, B.C., Canada. No changes in management or operating direction are planned as part of the sale, apart from Fraser Mackay, one of the new owners, who will assume the role of president.
With more than 970 thousand bars and restaurants in the U.S., individual locations must constantly market themselves in order to stand out and earn repeat customers. That makes the restaurant industry an all-you-can-eat buffet of sales opportunity.