Jackets and Outerwear

Hexa Custom Launches Its First Ever 100 Percent Customizable Premium Rain Jacket
May 15, 2020 at 11:00 am

Hexa Custom, Boulder, Colo., set forth into spring with the launch of its first fully-customizable premium rain jacket, delivering weather protection that’s comfortable and 100 percent on-brand. Hexa Custom debuted in late 2019, offering 100 percent customizable, premium down jackets built from the ground up with no minimums and a three-week delivery window. The fully…

Remembering Herb Goldsmith, Creator of the Members Only Jacket
March 18, 2020 at 10:20 am

Apparel companies enjoy the opportunity to help wearers stand out through innovative designs, but along with presenting distinctive items, Herb Goldsmith complemented his creations by christening them with a brand name that abounded in confidence: Members Only. Over the weekend, the world learned that the innovator died Feb. 22...

The Van Gogh Museum Has an Ambitious New Branded Apparel Line
February 17, 2020 at 1:11 pm

The Van Gogh Museum and Daily Paper, a 10-year-old Amsterdam-based menswear label, rewarded fans with a 21-piece branded apparel collection that will strive to make the museum “more relevant to adults with a bicultural background.” The designs and rollout are pretty ambitious...

Popeyes Launches 'Fashion' Apparel Line Inspired by Its Uniforms (and Maybe Beyonce?)
January 29, 2020 at 1:02 pm

Whether or not fried chicken is your thing, it’s pretty hard to knock Popeyes for its promotional marketing efforts. The company’s latest venture proves the bigwigs don’t have to wing it to encourage patrons to become even fonder of their products. Owing a nod to employees’ uniforms and likely an athleisure label from Beyonce, Popeyes now has a new apparel line that’s already going strong...

Trimark Announces Launch of 2020 Spring Collection
January 13, 2020 at 4:27 pm

Trimark, the apparel division of PCNA, recently announced the launch of its Spring 2020 collection. The assortment adds 26 new styles to the company’s popular Elevate line and exclusive Roots 73 collection from retail brand partner Roots...

Now Barbie Is Getting a Mobile Branded Merchandise Truck
December 19, 2019 at 11:51 am

While Anna and Elsa have obtained commendable commercial clout, nobody has come to match the merch-moving power of Barbie. With 2019 marking the 60th anniversary of the fashion doll’s introduction, the Barbie Truck Totally Throwback Tour is honoring the toy’s influence on countless childhoods through stops across the country...

NYC Parks Partners With Nike for Branded Apparel Collection
November 22, 2019 at 1:40 pm

Nike will soon release an NYC Parks branded apparel collection to put residents in a New York state of mind with respect to their attire. Come December 5, the limited-edition NYC Parks collection will hit the masses as AF1, with the ALL FOR 1 identity behind that title helping Nike promote...

Promotional Jackets: Style Trends and Sales Advice From Outerwear Experts
October 23, 2019 at 11:03 am

Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon...

Expo East: Day Two Best-of Roundup
June 10, 2019 at 2:30 pm

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

Heck Yeah, Starter Jackets Are Back
March 13, 2019 at 2:24 pm

We've already publicly proclaimed our love for the new Alliance of American Football league (AAF). To sum up, its branded apparel and uniforms are quickly becoming some of our favorite promotional apparel ever, but there's one item in particular that is the true star: the Starter jacket. Back in the '90s, Starter was the brand to…