Jackets and Outerwear

Promo Marketing Magazine's Augmented Reality Features for September
September 25, 2013

Promo Marketing is excited to announce the augmented reality features for its September issue. Click through to see what pieces have been digitally augmented and made scannable with smartphone or tablet, right off the printed page (or the attached PDFs).

Coat Culture
September 13, 2013

While good-looking jackets are abundant in our industry, to find the perfect item, you have to consider the end-users. How old are they? What retail trends are they likely to care about? What do they do for a living? They're simple questions, but also ones that should dictate your purchasing decisions.

Charles River Apparel Pays Boston Bruins Bet with Lobsters
July 23, 2013

Barry Lipsett, president and CEO of Boston-based apparel manufacturer Charles River Apparel, recently made good on a friendly wager with a long-time Charles River customer, Kevin Flynn of TBK Promotions in Chicago, Ill. The friendly wager was made based on which hometown team would win the 2013 NHL Stanley Cup Playoffs—the Boston Bruins or the Chicago Blackhawks.

Cozy Capital
July 1, 2013

Fleece is the everyman of apparel. It's functional, but it looks good. It's rugged, but it's soft. And as such, it's great for apparel promotions.

Dri Duck Launches New Online Training Tool
April 2, 2013

Dri Duck Traders has teamed up with online training authority Experticity to develop a virtual interactive training site using the 3point5.com platform. This site is designed specifically for the Dri Duck brand and is the first of its kind catered to the corporate identity channel.