Labels

FLEXcon's Jodi Sawyer on Micro-Brands, a Big Print and Promo Sales Opportunity
November 20, 2019 at 11:47 am

Micro-brands present a potentially huge sales opportunity for distributors, and FLEXcon's Jodi Sawyer joined the show to explain what they are, where to find them and how to get your foot in the door. Plus, Sean and Brendan recap PRINTING United and discuss PETA's eye-catching holiday sweater, Dunkin's hit holiday merch and more...

Bud Light Joins Area 51 Hype With Possible New Branding
July 23, 2019 at 1:28 pm

If you're not aware by now, there's a meme that's spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It's a plan that's destined to fail, and if anyone tries anything near the site, they would be in some…

Label Stories: Environmentally Conscious Plant
June 10, 2019 at 12:47 pm

You just got a request to bid 40,000 four-color paper labels on a 48-hour turnaround. It’s safe to say trees may not be the first things on your mind. But they’re on our minds, because using environmentally-certified, sustainable materials is a big part of who we are. So, in addition to fast, high-quality, high-value printing, we can help you pass a special “bonus” on to your customers...

Coca-Cola’s New Summer Bottle Labels Turn Into Promotional Wristbands
May 1, 2019 at 12:19 pm

Although 2019 has thus far proven profitable, the Coca-Cola Company has been experiencing consistent revenue declines over the last few years. Now that May has arrived and people can practically taste summer’s arrival, the company is hoping to drink up kudos thanks to its Enjoy campaign, an endeavor that will allow consumers to convert bottle…

Best Practices for Craft Beer Labeling
April 8, 2019 at 2:50 pm

Influence Quality Perceptions With the Right Blend of Handmade and Professional-Grade You’ve spent years working on your brews, plus countless hours of thought—maybe you’ve stopped counting the dollars, too. Now it’s time to take your dream to market, and you’re thinking about packaging. You may even have a label design in mind, or in hand. But don’t pull that tab…

This Market Will Reach $47 Billion by 2027—Here’s Your Chance to Get in Now
February 18, 2019 at 1:21 pm

Looking for the Ultimate Growth Industry? Cannabis. It’s a complex thing, but it’s a real thing: one that’s fast growing into a full-blown industry. California, Vermont, Alaska, Washington, Colorado, Maine, Massachusetts, Nevada, Oregon—many U.S. states plus the District of Columbia have now legalized recreational marijuana use. As of January 2019, medical use of cannabis is…

Proposed Prop 65 Changes Aim to Make Warning Rules a Bit Clearer
December 5, 2018 at 1:02 pm

When provisions to the Safe Drinking Water and Toxic Enforcement Act of 1986—also known as Prop 65—went into full effect August 30, it was likely easy for many individuals to predict that the California legislation would not win unanimous esteem. Barely three months into its implementation, folks who engaged in such foresight could engage in…

A Manhattan Store Is Doing Away With All Branding On Its Items
January 5, 2018 at 2:26 pm

Branding is essential. This isn't news to any of you, given your profession. A well-designed label or smartly placed display could make all the difference for a customer who doesn't quite know what they want. So, what does it mean when a store completely does away with any and all branding? Perfumarie, a perfume store…

Australian University Uses Label Printer to Print Electronic Ink, Create Solar Panels
October 20, 2017 at 2:42 pm

Reduce, reuse, recycle. It's a mantra used by people who want to spread the word of conservation efforts that people can do from their own home. And environmental issues have become a cornerstone of the print industry. One Australian university has taken the printing industry's connection to the environment to a new level by using…