Labels

'Got Milk' Campaign Goes Modern With NFT Promo Using Scratch-Off Labels, QR Codes
January 14, 2022 at 9:47 am

We all know the "Got Milk" campaign by now. We've seen countless posters of sports and pop culture heroes with milk mustaches. To adapt to the times, the Milk Processor Education Program is adding NFTs to the campaign as a way to attract modern-day consumers, and using printed products to deliver them...

T-Mobile Is Bottling '5Gin' and '5Ginger Beer' to Celebrate the 'Un-Carrier Spirit'
June 24, 2021 at 12:40 pm

T-Mobile isn’t the only cell phone service provider with a 5G network. It is, at least as far as we know, the only one with 5G-themed gin and ginger ale, though. 5Gin is a 94 proof, branded gin sold in a 750ml bottle, which T-Mobile says includes “piney notes and a long citrus peppery finish.”...

7-Eleven's Streetwear Collaboration Uses Branded Apparel, In-Store Signage to Elevates the Brand to New Heights
May 13, 2021 at 12:05 pm

Chicago designer Joe Freshgoods just dropped a collaboration with 7-Eleven that includes sweatshirts, shirts, socks and in-store signage that reflect the JFG brand. Starting today at 7:11 p.m. (!!!) the products included in the aptly named “Brainfreeze Szn” collection will be available on the Joe Freshgoods site, with a second drop scheduled for two weeks later...