Management

If you’ve paid attention to the retail shelves lately, you’ll know that the number of SKUs is exploding. According to 2023 Grocery Industry Report, many producers have doubled their SKU counts over the past few years. Health and beauty markets have also seen SKUs increases to account for different shades, sizes, and finishes. Nearly every…

One way to stand out in the competitive industry is to use products that come from a premium brand for your promotional campaign.

While some might choose to look the other way in the presence of, in this case, racism or sexism (consider that discrimination based on age, cultural heritage, sexual preference, and disability can also occur), the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.

There are two powerful elements that set successful businesses apart from the rest — exceptional customer service and clear communication.

Jose Gomez, CEO of Edwards Garment, shares his goal-setting process, gets honest about staffing challenges, and explains how apparel companies help brands tell meaningful stories.

Betty Jensen, director of customer operations for Koozie Group, Clearwater, Florida, details her decades-spanning career in promo, the lessons she's learned, and the power of teamwork.

Calvin and Hobbes live in an imaginary world, yet they see life with clarity. Bill shares how they perfectly defined sales in one line.

For the 11th year in a row, Print & Promo Marketing is proud to present its annual “Women in Print and Promo” feature. In honor of Women’s History Month — and every month — we are sharing the transformative paths these women have taken to help drive the industry forward. Find out what motivates them,…

In a strategy session, a major issue was brought to light, prompting constructive discussion. Here’s why this practice is essential.

In seven short years, Stephanie Bass has shaped BAMKO’s culture, and how the company celebrates its employees. Now it’s time to celebrate her.