Management
Boston City Councilor Sharon Durkan joins the PPM Podcast to talk about her proposed plan to create a "unified brand" for Boston using promotional merchandise like apparel and more. Citing the huge success of New York's "I Love NY" campaign — both in terms of recognition and real monetary gain — she wants to create…
No matter who you talk to, there never seems to be enough time in the day for the tasks that need to get done. And because the promotional products industry can bring unique curveballs to distributors, it can make sticking to the most important tasks difficult.
A magazine detailed a four-step strategy to improve marketing outcomes, specifically at trade shows. Here is how it can add value.
Direct Mail is highly effective when used in an omni-channel approach. Here are 10 ways it can be used to help your customers shine.
Wise, Alpharetta, GA, a leading provider of industrial and prime labels, custom business forms, and digital print to the trade for over 50 years, today announces the acquisition of Mini Data Forms in Charlotte, NC.
Business transformation is hard. Here are five steps senior management teams can take to avoid failure to lift off.
Travis Scott tells the story of how his setbacks in print-on-demand business paved the way for future successs.
Megan Erber joins Proforma as director of sales, bringing with her nearly 25 years of experience in print and promotional products.
Garyline, Bronx, NY, announced that Tom Carpenter is now southwest territory sales representative for the company.
The promotional products market can be complementary to your printing business and create a one-stop shop for your print clients.