Management

Women in Print and Promo 2022: From Sales Reps to CEOs, Meet 14 Women Leaving Their Mark on the Industry
June 20, 2022 at 10:59 am

Our Women in Print and Promo 2022 highlights women of varying professional backgrounds—from sales representatives to CEOs. Their passion for empowering others, including the next generation of women, is just one of many things that unite them. We asked each of them to tell us about their experiences, what they’ve learned and where they find inspiration. Read on for their introspective takes...

Gone Fishing
June 20, 2022 at 9:51 am

I think of this story about success often. There were two boys who grew up together. They were the best of friends. They mostly enjoyed going fishing together just about every day at a nearby lake. One of the boys went on to college, went to work for a large corporation, worked hard for decades,…

Goldstar Appoints RJ Hagel as Director of Global Marketing
June 17, 2022 at 9:55 am

Goldstar, San Diego, announced that Robert "RJ" Hagel has been appointed as director of global marketing. Passionate about evolving the Goldstar brand globally, Hagel has been a driving force in Goldstar marketing for more than eight years. Formerly Goldstar's senior marketing manager for Europe and North America, Hagel is now responsible for all global marketing activities and teams...

BDA Acquires Idea Planet
June 17, 2022 at 9:27 am

Benussen Deutsch & Associates (BDA) announced yesterday that it has completed the acquisition of consumer insight and merchandise innovations agency Idea Planet. The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for clients through enhanced control of customer strategy, ideation, manufacturing and logistics...

Sales vs. Marketing: How Do You Get Clients?
June 16, 2022 at 2:06 pm

With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business...

Will QuickBooks Premier 2019 Really Stop Working?
June 16, 2022 at 1:15 pm

Ask the Accountant… Question: I have QB Premier 2019. I have been told by a QB rep that it will stop working at the end of May. Is that true? Answer: If you have purchased your QB Premier 2019 with a one-time purchase versus a subscription, it will be updated at no additional charge through…

Food Gifts Supplier Fresh Beginnings to Cease Operations on June 30
June 16, 2022 at 11:08 am

Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22. Any shipment scheduled after that will be canceled unless...

Patricia E. Brose Joins The Legacy Buying Group as Executive Director
June 15, 2022 at 10:16 am

The Legacy Group LLC, an industry buying group based in West River, Maryland, announced the addition of Patti Brose to its leadership team as executive director. Brose will focus on strategic initiatives, idea sharing and driving profitability. Brose brings more than 35 years of integrated marketing and communications experience...

Orbus Acquires SEG Systems & Services
June 14, 2022 at 11:22 am

Orbus Exhibit & Display Group announced its acquisition of SEG Systems & Services effective May 17, 2022. SEG Systems specializes in the engineering, design and manufacture of lightboxes, merchandising and display systems. SEG Services is a full-service retail marketing agency that offers service to clients through design, production and...