Management
I have had the wonderful opportunity to personally get to know thousands of people in our industry. Truth is that most of them never became all they could be because of fear. Fear of making sales calls. Fear of learning new product lines. Fear of asking for referrals. Fear of introducing yourself at a networking…
What many of us need is a practical way to manage all the great ideas that pop into our heads daily. Bill Farquharson offers one up.
What creates the greatest opportunity for long-term success for a print industry company? Culture. Culture, as defined by Merriam-Webster, is “the beliefs, customs, arts . . . of a particular group” and “a way of thinking, behaving or working that exists in a place or organization.” It is the industry leader’s responsibility to set the…
Greater credibility leads to greater influence and management effectiveness and aids our efforts to…
In this blog, Bill Gillespie shares how a past sales loss highlighted the importance of client-focused innovations.
The age demographics of the promotional products industry are changing. Millennials are now well into their 30s, and Generation Z is starting to graduate college and fully establish itself as a part of the workforce. Because of this, a lot of distributors who are firmly established in the promotional products industry don’t know a life…
Upon researching multiple successful companies, it was evident they all share this one trait: most valuable processes (MVPs).
When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist made.
One of the best ways a distributor can attain new business is through referrals. Often, these come from a customer who was especially impressed by the way you handled a deal.
The internet got mad at an influencer for selling a $120 tote bag. It's expensive, but is it really just good business and knowing one's audience?