Management

Is Being Smarter Than Your Competitors Important?
December 17, 2015 at 3:53 pm

Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…

Proinnovative Appoints Incentives West as West Coast Representative
December 17, 2015 at 2:21 pm

Industry supplier Proinnovative INc. , Phoenix, has named Hermosa Beach, California-based Incentives West as its multi-line representative in the Western region effective Jan. 1, 2016. Steve De Mars will service Specialty Advertising Association of California and Arizona Promotional Products Association regional markets; Mark Shinn will serve Northwest Promotional Marketing Association, Promotional Marketing Association, and Rocky Mountain Region…

3 Steps to Getting Repeat Customers for Your Small Business
December 17, 2015 at 2:00 pm

Remember your determined pursuit of that client? How about the love you showed them when they became a bona fide prospect? What changed? What happened to the love? Getting repeat customers and acquiring new clients takes time, and is an expensive endeavor as well. Retaining and growing clients is the name of the game—if you…

5 Risks Every Entrepreneur Will Need to Take
December 17, 2015 at 1:53 pm

Entrepreneurship is nothing without risk-taking, as it’s impossible to earn a substantial reward in the business world without an equally substantial risk taken in its pursuit. Risks are intimidating, of course, but that’s what separates the bulk of the population from the inspired, hard-working entrepreneurs who try their best to nurture ideas to success. Some…

FTC Blocks Staples-Office Depot Merger
December 16, 2015 at 6:40 pm

The Federal Trade Commission (FTC) last week filed a complaint, charging that Staples Inc.'s proposed acquisition of Office Depot Inc. would violate antitrust laws by reducing competition nationwide in the industry for "consumable" office supplies, including writing instruments, notepads, folders and paper products, sold to large-business customers. "The commission has reason to believe that the…

Video: Promo Marketing Releases 2016 Buyer's Guide
December 16, 2015 at 6:00 pm

The 2016 Buyer's Guide is here! Complete with the most up-to-date supplier contact info and more, it can help you learn about new product solutions, find growth opportunities for your business and make 2016 the most successful year in your business'…

China Wants to Boost Its Ballpoint Pen Game
December 16, 2015 at 5:09 pm

This month, at a seminar in Beijing, Chinese Premier Li Keqiang said that Chinese pens felt "rough" compared to those made in Japan, Germany and Switzerland, and added that China's manufacturers should focus on innovating their technologies. According to Marketplace, this wasn't the first time…

PPAI Selects Saxum as Its Agency of Record
December 15, 2015 at 6:08 pm

Promotional Products Association International (PPAI), Irving, Texas, has selected Saxum, Oklahoma City, as its agency of record. The agency will develop an integrated communications plan, including strategic brand positioning, media relations, integrated creative content, and a paid media campaign launching the promotional products industry’s first cohesive awareness and branding initiative. PPAI developed the branding initiative aided by…

FIFA Officials Donate Gifted Watches to Charity
December 15, 2015 at 3:13 pm

Last year, the Brazilian Football Association gifted World Cup officials Parmigiani watches worth more than $24,000 each. Now, after ordering officials to return the watches, the FIFA ethics committee will donate them to charity. According to The Guardian, the Brazilian Football Association gave FIFA officials 65 watches during a FIFA Congress in Sao Paulo. The…

The Image Group Announces Name Change for LightHouse Brands
December 14, 2015 at 5:11 pm

The Image Group, Holland, Ohio, is retiring the name of its acquired subsidiary, Toledo, Ohio-based LightHouse Brands, on Jan. 1, 2016. The Image Group acquired LightHouse Brands in 2013 and, following the merger’s completion, operated the companies as separate divisions. Going forward, the two will operate as a single entity under The Image Group name.…