Marketing and Sales

I read with interest recently about two publicly traded businesses facing significant challenges. They both have one thing in common: their sales are growing. Rapid sales growth is good, but it can put a strain on capital as the need to expand and ramp up quickly requires both liquidity and the capacity for investment...

Who was the biggest duo of the '80s? It was Doritos and "Stranger Things," obviously. OK, only one of those was actually around in the '80s, but no matter. The two are teaming up to promote the upcoming fourth season of the hit Netflix series with a virtual concert featuring '80s pop royalty, special Doritos packaging and some killer concert merch...

We often move throughout our day with neither thought nor purpose. Sadly, this same whirlybird approach is applied to the work presented to clients on a far-too-regular basis—especially as it relates to promotional products. If you want to stand out from the product pushers and grow your business, it's time to not just work with thought and purpose, but to share that with your clients...

When it comes to making sales calls to new customers, is one day better than the other? That is, are there “good days” because you are more likely to get someone on the phone and “bad days” because no one wants to hear from you? When I put that question to live audiences as I did this past week in Atlanta, this is the typical path of the conversation...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading…

Seventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients...

Proforma, Cleveland, has developed and released its ProStores University training and e-commerce certification program. This educational series is exclusively available to Proforma owners, and has already gained nearly 4,000 course enrollments. “E-commerce is the future of business transactions, and we are committed to empowering our owners to be the...

The Magnet Group, Washington, Missouri, announced the promotion of Imelda Alvarez to director of logistics for the company. "Ms. Alvarez has been a tremendous asset on the Castelli team for the last 10 years, and this move will be a great step forward in her career," said Curtis Grotting, vice president of logistics for The Magnet Group...

As a buyer, one touch is rarely enough to grab my interest. See here for tips on executing a successful sales follow-up.

Mixie, HPG Brands staff and customers celebrated the official ribbon-cutting ceremony of the supplier's upgraded 60,000 sq. ft., state-of-the-art facility, located in Eagan, Minnesota. Staff and guests convened in the new health and wellness product showroom for the ribbon-cutting ceremony, followed by guided tours of the facility in action...