Marketing and Sales

How Positive Relationships Saved One Distributor's Promo Campaign
January 23, 2020 at 11:35 am

When things didn’t work out as originally planned for Rachel Minogue, senior account executive at Monarch and Company, she relied on her positive relationships with her supplier partners and delivered something that the client loved in the end.

Gary Dials of Shumsky Receives CAS Certification from PPAI
January 23, 2020 at 10:46 am

Gary Dials, e-commerce manager at Shumsky, Dayton, Ohio, earned the certification of Certified Advertising Specialist (CAS) administered by Promotional Products Association International (PPAI). CAS is one of the promotional products industry's premier professional designations. Individuals with a PPAI certification are industry…

Russ Dantu's Tips for Alleviating Customer Pain Points
January 21, 2020 at 2:06 pm

In his presentation "Eliminate the Ow! For Customers," customer service expert Russ Dantu, owner of Synergy Solutions, guided distributors through hands-on exercises to eliminate pain points from their sales process and make their business more…

It Worked for Jim Carrey
January 21, 2020 at 11:32 am

If you want to achieve more wealth, just write yourself a check and post-date it. The law of attraction is a very real thing. The truth is that everything in our universe is about vibrations. I know that most things look solid, but the truth is that all things are made from atoms and all…

Five Promo Industry Pros Share Their Best Business Travel Tips
January 13, 2020 at 4:47 pm

To help make sure your future travel goes as smooth as possible, we chatted with five seasoned travelers in the industry to get their best tips and tricks, advice on what (and how) to pack, and other things to know that might just save you some time and money when you’re traveling for business...

A24's Store Is Full of 'Uncut Gems' Promotional Gems
January 10, 2020 at 1:49 pm

We (Brendan) still haven't seen "Uncut Gems," but we've enjoyed pretty much every other Adam Sandler movie where he breaks out of his fart joke bubble and moves into drama territory under the tutelage of some legacy studio or director. He's teamed up with A24 for "Uncut Gems," which we previously reported hosted a cool…

Logomark Announces New Additions to Leadership Team
January 10, 2020 at 11:24 am

Logomark, Tustin, Calif., announced the addition of two new executives to its leadership team. Sarah Goshgarian is now vice president of sales, East, and Lori Bolton has been appointed as vice president of sales, West. “Sarah and Lori will be great additions to the newly restructured management team, bringing with them leadership and strategy skills…

iClick Adds Matt Staff to National Accounts Team
January 9, 2020 at 1:25 pm

iClick, Seattle, has hired Matt Staff to continue the growth of iClick's national account management team. He’ll support existing clients, while expanding account bases within the Midwest territory. “We couldn’t be more thrilled to announce the hiring of an outstanding national account manager focused on one of our key…

Mastercard Is Serious About This 'Sonic Branding' Thing
January 8, 2020 at 1:51 pm

Mastercard is still unveiling a multi-sensory branding campaign. In September it released a "brand flavor" in the form of promotional macarons, and this week at the CES show in Vegas it unveiled the next form of its branding: Mastercard's first musical single. The "sonic brand" will be incorporated into just about every media form related…