Marketing and Sales

Does Your Software Really Integrate with QuickBooks?
September 30, 2022 at 9:43 am

Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…

Williams-Sonoma Inc. Expands Branded Merchandise, Corporate Gifting Capabilities
September 30, 2022 at 9:36 am

Williams-Sonoma Inc. announced that it's expanding its presence in the business-to-business and branded merchandise arena, offering more corporate gifting and custom merchandise options. Customers will be able to shop from brands under the Williams-Sonoma Inc. umbrella, like Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation, and Mark…

Brand Fuel Earns B Corporation Certification
September 29, 2022 at 9:29 am

Brand Fuel, Raleigh, N.C., announced that it has officially become a Certified B Corporation. The “B” in B Corp stands for “Benefit for All,” emphasizing five central stakeholders: workers, customers, suppliers, community and the environment. Brand Fuel joins the growing movement of more than 5,000 Certified B Corporations from 158 industries across 85 countries, including…

2022 Top Distributors: Artcraft's Evolution to Meet Its Future Clients' Needs
September 27, 2022 at 8:55 am

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Artcraft CEO and president Judy Zimmerman — No. 32 on our 2022 list — about the company's recent investments,…

12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth
September 22, 2022 at 11:55 am

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…

Earning Your Customer’s Trust
September 22, 2022 at 9:22 am

In printing, there are a lot of moving parts. Here are some tips to improve communication and earn your customers' trust.

2022 Top Distributors: How HALO's Rebrand Helped them Top Their Huge 2021
September 21, 2022 at 10:33 am

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon—No. 2 on our 2022 list—about the company's rebrand, and how it's contributed to their…