Marketing and Sales

Throughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…

Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…

It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…

KTI Networks/KTI Promo, Houston, announced that Steffany Rivera has joined the company as the new marketing manager, effective June 14, 2021. Rivera joins the company from Pengu Swim School, where she was the school director for four years. She will bring her experience in events and marketing to KTI…

This week, our five favorite promotional products include Team USA-branded skateboard griptape, big-wheeling Vans partnerships and some on-the-nose candy packaging.

commonsku announced that it has promoted Kate Masewich to vice president of marketing and Aaron Kucherawy to vice president of customer success. Masewich started with commonsku six years ago as marketing manager. Through her tenure, she has been instrumental in orchestrating the company through countless strategic initiatives, executing commonsku’s in-person and virtual events, while building a…

How did Bill’s daughter not only convince him to buy her a really expensive birthday present but make him rush right out and buy it?

Goldstar’s global general manager, Howard Cubberly, announced leadership changes and continued expansion of the San Diego-based company into a global supplier brand. “In an effort to met the growing international demand of our distributor customers and leverage the strengths of our facilities, being [ower and teams throughout North America and Europe, we have taken the…

After Doja Cat dropped her "Planet Her" merchandise collection, fans started voicing their complaints on social media over the products' quality and price. Doja Cat herself responded to the criticism, admitting that she thinks the merchandise is "bad."

Clients like samples, but if you're not careful, they can nickel and dime money out of your business. Here are some ways to provide samples wisely, so you can give your clients the peace of mind that their order is exactly what they wanted while saving money yourself (or even making more)...