Marketing and Sales

Sony Music UK Bought Its Own Music Merchandise Company
September 5, 2019 at 1:22 pm

Though record sales are what people often use to measure a band's or artist's success, everyone knows that its the touring and merchandise sales that really generate money. It's such a vital part of the job, and knowing that it's the most direct way of supporting artists you love financially is usually enough to ignore…

Fourth Quarter Fun: Fill Up on Q4 Promo Products and Sales Ideas
September 4, 2019 at 12:38 pm

It seems like just yesterday we were scraping New Year’s Eve confetti off 
of our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes 
of planning for their fourth quarter sales. 
If you’re not, that’s OK! There’s still time to get the ball rolling. But now is the time to start thinking about what Q4 promo products clients are looking for at year’s end...

The Magnet Group Promotes Key Account Inside Sales Manager
September 3, 2019 at 10:16 am

The Magnet Group, Washington, Mo., announced the promotion of Tessa Mescher to key account inside sales manager. For the past two years, Mescher has worked as a key account specialist, getting to know many of the customers that she will continue to work with in her new role. “Tessa…

Meridian's Jake Chanson on Sustaining Double-Digit Sales Growth, Making Things Easy for Customers, BizTech and More
August 28, 2019 at 11:22 am

Meridian clocked in at No. 10 on our 2019 Fastest Growing Distributors list with 44 percent year-over-year promo sales growth (and five straight years of double-digit growth). We caught up with Jake Chanson, head of business development, to find out what's behind that success. Plus, Sean and Brendan break down the Great Chicken Wars of 2019 as Popeye's new sandwich becomes the viral marketing champ...

Inside an Iconic Promo Industry Brand's Logo Redesign and Refresh
August 20, 2019 at 12:26 pm

The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that's the situation BIC Graphic found itself in...

Alyssa Inkrott Joins the Promotional Sales Team at Raining Rose
August 20, 2019 at 10:45 am

Raining Rose, Cedar Rapids, Iowa, announced the recent hiring of Alyssa Inkrott, who has joined the promotional sales team as a national sales executive, calling on national and large accounts all over the country. Inkrott brings experience and knowledge from…

FDA Considers Placing Graphic Images on Cigarette Packaging
August 16, 2019 at 1:28 pm

Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising.…

UnScripted's Bill Petrie and Kirby Hasseman on PromoMBA, Idea-Sharing, Building Community and (of Course) Van Halen
August 14, 2019 at 11:17 am

It's the promo industry podcast crossover event of the century! Bill Petrie and Kirby Hasseman of PromoCorner's UnScripted podcast joined the show to give a sneak peek at PromoMBA, the new education event designed specifically for the working distributor. Plus, we're talking end-buyer takeaways from the Something Inked show in Las Vegas, ranking Heinz' new unholy hybrid sauces and answering the important Van Halen questions...

Something Inked Show Recap: What We Learned From Buyers in the Sports, Music and Entertainment Promotional Markets
August 13, 2019 at 1:15 pm

This past week, we had the fun opportunity of attending the Something Inked show in Las Vegas, where promotional products suppliers met with end-buyers from around multiple exciting promotional markets, such as sports, music, entertainment and more. The show allowed us to zero in a little closer on what these specific types of potential customers are looking for...