Marketing and Sales

Paul Kiewiet on Promotional Products Sales: Landing Large Accounts
January 18, 2019 at 11:33 am

On Wednesday, Jan. 16, promo industry consultant Paul Kiewiet, MAS+, shared his experiences in landing big accounts like Kellogg’s, and gave distributors advice on the steps they should take to make their business dreams a reality...

Commonsku's Mark Graham on How to Build a Community of Devoted Fans
January 17, 2019 at 4:35 pm

Obviously, business owners, principals or businesspeople in general want to create a loyal customer base. That’s how their businesses stay afloat. But, how do you go beyond that? How do you create a customer base that can’t get enough of your products or services?...

Spector & Co's Loic Lefebvre on His First PPAI Expo Exhibitor Experience
January 16, 2019 at 7:28 pm

When Loic Lefebvre went to bed Tuesday night, he did so feeling "very productive." That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees' reactions…

Vince DiCecco's 5 Sales Secrets for Promo Distributors
January 16, 2019 at 11:32 am

On Tuesday at the PPAI Expo 2019, Vince DiCecco, president and owner of Your Personal Business Trainer Inc., shared five sales secrets for promo distributors navigating the ever-evolving economy...

4 Customer Engagement Strategies That Add Value
January 15, 2019 at 4:14 pm

It was 2010, and Delta Marketing Group was at a crossroads. As the recession bottomed out, the company lost its top three clients. To survive, it would have to reinvent itself as more than just a promotional products seller. For Cathy Houston, vice president for Delta Marketing Group, that meant one thing...

How to Compete With Big Online Promo Distributors: Don't
January 14, 2019 at 3:40 pm

How's a small or independent distributor supposed to compete with Amazon and the mega online promo distributors? It's a question we hear a lot, especially as those large distributors grab more and more of the market share. But there might be a simple answer: Don't even try...

Leed's Announces Product Line Expansion With CamelBak
January 11, 2019 at 11:02 am

Leed’s, Pittsburgh, announced that it is expanding its CamelBak product offering for 2019. The company will carry backpacks and is adding new drinkware styles from the popular retail brand. Leed’s will begin carrying five CamelBak backpack styles in eight different colors for 2019. The items that will be offered are the CamelBak Hydrobak, CamelBak Arete…

5 Tips for Effective Sales Meetings
January 10, 2019 at 8:06 am

"Sales meeting.” No two words in the English language cause a reps’ eyes to roll more than these. Sales meetings are important, though. They can keep a team a team. They can be informative and informational. Since all sales challenges are shared, there’s a good chance someone in the room has an idea or a solution that is exactly on point. While sales meetings are necessary, boring sales meetings are not...

How One Distributor Doubled Her Sales in the Financial Market (and How You Can, Too)
January 9, 2019 at 11:52 am

The financial market is certainly appealing for promo distributors. The obvious reason is, well, the money, and not just the kind in the bank vaults. There are seemingly countless numbers of banks (with numerous branches all over the country), lending institutions, credit unions, you name it—and if you approach them the right way, it could…

Mastercard to Drop Name From Logo, But Is It Risky?
January 8, 2019 at 2:34 pm

For its advertising campaign tagline, Mastercard has dabbled in brand bravado by dubbing its services “Priceless.” That adjective, though, will soon lose its applicability with respect to the New York-headquartered financial services corporation’s logo, as the credit card behemoth will be dropping its name from the artistic identifier. Only two-and-a-half years after it modified the…