Marketing and Sales

The Challenges That Come With Rapid Sales Growth
May 13, 2022 at 11:13 am

I read with interest recently about two publicly traded businesses facing significant challenges. They both have one thing in common: their sales are growing. Rapid sales growth is good, but it can put a strain on capital as the need to expand and ramp up quickly requires both liquidity and the capacity for investment...

The Bueller Principle: Why Moving Too Fast Harms Your Clients and Your Business
May 11, 2022 at 9:08 am

We often move throughout our day with neither thought nor purpose. Sadly, this same whirlybird approach is applied to the work presented to clients on a far-too-regular basis—especially as it relates to promotional products. If you want to stand out from the product pushers and grow your business, it's time to not just work with thought and purpose, but to share that with your clients...

The Worst Sales Day of the Week
May 10, 2022 at 11:03 am

When it comes to making sales calls to new customers, is one day better than the other? That is, are there “good days” because you are more likely to get someone on the phone and “bad days” because no one wants to hear from you? When I put that question to live audiences as I did this past week in Atlanta, this is the typical path of the conversation...

Why SEO Is So Important for Promo Distributors
May 5, 2022 at 12:33 pm

Seventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients...

Proforma Introduces Its Proprietary E-Commerce Certification Program
May 5, 2022 at 10:03 am

Proforma, Cleveland, has developed and released its ProStores University training and e-commerce certification program. This educational series is exclusively available to Proforma owners, and has already gained nearly 4,000 course enrollments. “E-commerce is the future of business transactions, and we are committed to empowering our owners to be the...

The Magnet Group Announces New Director of Logistics
May 4, 2022 at 11:18 am

The Magnet Group, Washington, Missouri, announced the promotion of Imelda Alvarez to director of logistics for the company. "Ms. Alvarez has been a tremendous asset on the Castelli team for the last 10 years, and this move will be a great step forward in her career," said Curtis Grotting, vice president of logistics for The Magnet Group...

Mixie Celebrates Grand Reopening
May 3, 2022 at 12:23 pm

Mixie, HPG Brands staff and customers celebrated the official ribbon-cutting ceremony of the supplier's upgraded 60,000 sq. ft., state-of-the-art facility, located in Eagan, Minnesota. Staff and guests convened in the new health and wellness product showroom for the ribbon-cutting ceremony, followed by guided tours of the facility in action...