Marketing and Sales

But in this week’s Short Attention Span Sales Tip, Bill Farquharson has an idea for the call you can make now to set up a future call.

Working from home, we’ve had plenty of time to ruminate on what makes a good promotional product. Not that we don’t do that every single day, but staring out the window at a quiet Philadelphia just puts us in a deep-thinking mood. This week's batch includes references to "Saved by the Bell," "That Thing You Do!" and the movie "Airplane!"...

These very different times call for a very different approach to my blog, Million Dollar Mindset. The main purpose of my blog is to help you develop the mindset to create your own million dollar success. Some of you were probably well on your way until a few weeks ago. Then our world changed in…

For events like SXSW, there’s no sense in throwing out all of the merch just because things didn’t happen as planned. With technology being what it is, a lot of these events that can move online have. In these instances, promotional products companies are still fulfilling their orders, just a little differently...

Late on a recent Thursday night, Matt Wagner started writing a song the way countless songwriters have done over the course of pop music history: He grabbed his guitar, strummed a G chord and made up some lyrics about getting referral business as a promotional products professional. By 5:30 a.m., he had finished "Promo Expert"...

Crystal D, St. Paul, Minn., the leading supplier of corporate awards and gifts, has promoted three employees and hired two additional employees. Evan Lodin has been promoted from production team lead to production manager. Linda Chang has been promoted from mask maker to production team lead. Matt Boyles has been promoted from order entry specialist…

BIC Graphic North America, Clearwater, Fla., has built a new resource page to help promo distributors during the current COVID-19 public health risks. The Resources for Continued Success page includes timely fliers, relevant shareable content and weekly updates on BIC Graphic business operations from CEO David Klatt. “While our top priority is the health and…

Hey, your shoelace is untied. Gotcha! Happy April Fool’s Day. Oh, boy. It feels good to laugh. We love when promotional products display a good sense of humor and creative ideas, and there’s no shortage of things like that in this week’s edition of the Fave 5...

In unprecedented times, businesses require decisive actions that balance preservation and the needs of employees and partners.

Working from home can be a challenge. But, just because we might be in a different work environment doesn’t mean that productivity needs to take a hit. Your output and focus can remain the same as it was in the office, as long as you focus on the right things. For some tips on bossing it from home, we talked to a work-from-home pro...