Marketing and Sales

Proforma, Cleveland, recently held its PROmentum Q4 Kickoff Event to provide Proforma owners, sales reps and team members with the momentum and motivation to head into the fourth quarter poised for success. The meeting, which was held virtually on Sept. 15-16, was attended by more than 600 members of the Proforma family. Kicking off PROmentum…

It’s officially fall, which means Halloween decorations, pumpkin-spice everything and, of course, promos. This week, our five favorite promotional products include brewery glasses shaped like beer cans, "LOST" coffee mugs and a "Die Hard" kazoo for some reason...

Selco LLC, Tulsa, Okla., has acquired certain assets of Belair Time Corporation. Selco has been operating Belair since June, and the merger is dated back to June 1. Belair had closed its New Jersey facility in March in response to a state mandate due to COVID-19. In May, Selco and Belair put together an agreement…

Just as we do with musicians and movie stars, the world mourned through merchandise with the passing of Supreme Court Justice Ruth Bader Ginsburg. With her high profile in pop culture, it was only natural that fans would flock to buy all things RBG. The Trump Campaign launched a shirt, too...

Stan W. A. Dohan, MAS, MASI, president and chief operating officer of Allen/ColorCraft, Blanchester, Ohio, announced Eysoldt Marketing Group Inc. as its new home territory sales reps in Ohio, Kentucky and Indiana. Matt Eysoldt and his sister, Allison DuFau, have joined Allen/ColorCraft as their sales and marketing team for…

I define wealthy as making a minimum of $500,000 per year. This is a very achievable goal because: Businesses in North America spend over $300 billion on all the products we sell (printing, promotional products, incentives and awards, custom packaging, and more). These businesses keep running out of these items and need to reorder more.…

The California Avocado Commission is trying to boost local produce pride by introducing a full line of California Avocados merchandise, such as apparel, bags, stickers, magnets and more. Competing with Avocados From Mexico in the marketing race is tough, but this is a good start...

The Back to Business Virtual Meeting took our now-classic Power Meeting event format and moved it to a first-class online platform. Leading up to the event, we weren't sure it could fully replicate the Power Meeting experience. Now that it's over, we can safely say it shattered our expectations. Don't believe us? Ask the distributors who were there...

Referrals can make a huge difference for your business. Your customers will spread the word about your exemplary service and products, and if you form relationships with colleagues, they'll likely help you out if you take the initiative to do the same...

Ask the Accountant… Question: I am integrating SAGE Online with QuickBooks Premier. I am getting duplicate customers and vendors. Why is that happening? Answer: When integrating two software packages, if any data in the receiving system is not identical to that being exported, it will be identified as a new and different entry. For instance,…