Marketing and Sales

AIA Promotes Greg Burpee to VP of Owner Success
October 25, 2021 at 11:47 am

AIA Corporation, Appleton, Wis., announced last week the promotion of Greg Burpee to vice president of owner success. In this role, Burpee will work alongside fellow vice president of owner success Julie Callahan to provide direction, leadership and management of the Owner Success Team, and ensure that AIA continues to be a trusted partner for…

Redefining Wellness: Startup Transforms the Fitness Industry
October 25, 2021 at 9:58 am

“Passion is key—be obsessed with the solution you’re offering,” shares Ed Buckley, who transformed the fitness industry through creating a flexible corporate wellness program. Tune in to Million Dollar Monday to hear the story of Peerfit and key advice to growing a company through networking and fundraising...

ADA Compliance and Your Distributor Website
October 21, 2021 at 11:21 am

The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities. That applies to physical spaces, but also to online spaces. And failure to create an ADA-compliant website could open a business to lawsuits, financial liabilities and damage to your brand reputation...

Concierge Sales: 3 Ways to Take Your Service to the Next Level
October 20, 2021 at 9:17 am

Much like a skilled hotel concierge, the No. 1 job of a salesperson is to help their clients get what they want with as little friction as possible. As such, the same traits that make a good concierge exceptional are the same ones that separate the extraordinary salespeople from the mediocre ones...

Reddit's Ambitious New Branded Merchandise Plan Has Major Expansion Potential
October 19, 2021 at 10:22 am

Reddit launched a pilot program that will allow individual subreddits to host their own branded merchandise stores on-platform, with proceeds from sales going toward each subreddit's operating expenses. The initial launch includes just six subreddits, but the company indicated it could expand if things goes well. Reddit is home to 2.8 million subreddits in total...

How to Make New Sales Habits Easy
October 19, 2021 at 9:18 am

The sales game is changing. B2B buyers are demanding more of us than ever before. They want strategic ideas, consultative advice. If the new way to win at sales is about solving and the old way was solely about sourcing, then what habits can you create that will put you in a place to solve more problems for your customer?...

One Simple Step That Earned an Investment From Daymond John
October 18, 2021 at 1:43 pm

In addition to my blog, “Million Dollar Mindset” I also host a video podcast, Million Dollar Monday. The purpose of Million Dollar Monday is to provide inspiration and advice to entrepreneurs and all people with big dreams. A recent guest, Mike Watts, founder of LoveHandle, attempted two times to be on the "Shark Tank" television…

Debt Relief Startup Uses 'Squid Game' Business Card Designs for Terrifying Ad Campaign
October 18, 2021 at 1:15 pm

A debt relief startup has been drawing on the theme of Netflix smash hit "Squid Game" for a self-promotion that feels a little bit on-the-nose. People in New York and Miami might have found one of 10,000 business cards with the same three symbols as on the show, but with the message on the back saying “There’s a better way to get out of debt”...