Marketing and Sales

Pop-Up Stores Are the New Normal in Music Merch
July 15, 2019 at 3:07 pm

The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they're there. Things aren't so simple anymore, and it's forced artists to rethink the way they market…

Tim Fox and Joe Owens to Rep HUB Pen and Beacon Promotions in Midwest
July 15, 2019 at 11:45 am

HUB Promotional Group, Braintree, Mass., announced that that Tim Fox and Joe Owens will now represent the HUB Pen and Beacon Promotions lines in Michigan, Indiana, Ohio, Kentucky and Pennsylvania. Fox has been working with HUB for four years, and helped the company to win the New England Promotional…

The 'Spider-Man: Far From Home' Promotional Campaign Just Smashed Records
July 10, 2019 at 2:04 pm

The promotional campaign for "Spider-Man: Far from Home" has smashed previous film promo records, reaching a jaw-dropping total value of $288 million. That figure accounts for TV spots, publicity stunts, in-person activations and more, including some creative and cutting edge promotional products campaigns, such as augmented reality-integrated Papa John's pizza boxes and Spider-Man themed hospitality…

Five of Our 2019 Fastest-Growing Distributors on How They Grew, Top Business Tips
July 10, 2019 at 12:17 pm

There's no such thing as too much advice on how to grow your business—especially when it comes from companies that have walked the walk. So, we asked a few standout promo distributors from our Fastest-Growing list for two things: 1) the story behind their success and 2) their top tip for other distributors looking to grow. Below, in their own words, they gave us the details...

Growing Your Business: Advice From Two Fast-Growing Promo Distributors
July 10, 2019 at 12:14 pm

As part of our 2019 Top Distributors list, we looked at some of the industry’s fastest-growing promo distributors. Winbrook increased its promotional products sales by 42.86 percent last year. Real Sourcing Network LLC grew its upstart promotional products business by 744.44 percent. We talked to both companies to find out how they did it—and what other promo 
businesses can learn from their success...

Is Enough Enough, Or Is Enough Not Enough?
July 1, 2019 at 2:58 pm

We’ve all heard people say, “Enough is enough.” The person saying it wants something to stop because they can no longer accept or deal with it. We’ve all said it from time to time. The truth is that “enough is enough” is also how most people live their lives. No matter where you are in…