Marketing and Sales

Why Charles River Apparel Went on an East Coast Customer Road Trip (in a Mini Cooper!)
March 22, 2019 at 8:00 am

These days, automation is the name of the game in sales and marketing. Overall, that’s been a good thing. But it’s also made everything so dang impersonal. Sometimes, to really connect in the digital age, you’ve got to ditch the screens, hop in a tricked out Mini Cooper and go on an East Coast tour to visit customers. Wait, what?...

Is Campaign Merchandise More Important Than Policy?
March 21, 2019 at 1:50 pm

Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…

IMAGEN Brands Welcomes Mark King and Sonna Greer to Sales Team
March 21, 2019 at 11:25 am

IMAGEN Brands, Mason, Ohio, parent company of Crown and Vitronic, announced the addition of two new team members: Mark King and Sonna Greer. King joins the team as regional sales manager covering the Midwest, including Michigan and Indiana. Mark has more than 16 years of experience in the promotional…

What's Holding Back Your Promotional Products Sales?
March 21, 2019 at 9:08 am

Technology has made many tasks easier. We continue to focus our search toward other tools and sales programs that execute the jobs we find challenging, uninteresting or unimportant, but too often fail to understand the value of or lack of effectiveness. Let’s be real: Sales is not easy. To be a successful salesperson requires dedication, determination and discipline...

Blue Generation's Eric Rubin on the Cannabis Industry, a $22 Billion (and Growing) Promotional Market
March 20, 2019 at 11:15 am

The $22 billion cannabis industry is expected to reach more than $46 billion in value by 2027. Eric Rubin, president of Blue Generation, joined the show to talk about the huge promotional products sales opportunities the market presents, especially in branded apparel. Plus, Sean and Brendan are talking Blockbuster Video! Get your JNCO jeans ready, because only '90s kids will remember this episode...

Chobani's Kids Branded Merch Giveaway Is a Smash Hit
March 13, 2019 at 12:20 pm

Guys, we have an urgent breaking news announcement: Yogurt is ... cool now? That's if Chobani's latest promotion is any indication, at least. In support of Chobani Gimmies, its new product line for kids, the yogurt brand launched a multi-channel marketing campaign that centered on a branded merch giveaway...

Ken Morrison Joins Chocolate Inn/Taylor & Grant/Lanco
March 11, 2019 at 1:00 pm

Chocolate Inn/Taylor & Grant/Lanco, Hicksville, N.Y., has named Ken Morrison national account manager. In this role, Morrison will tap into his more than 25 years of experience in the promotional products industry to build relationships with top distributors and key accounts around the country to increase sales. “I am…

Promo ROI: Tracking and Measuring Client Promotions and Your Own Marketing
March 7, 2019 at 11:19 am

One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck...

Barefoot Swag's Britni Levitt and Rhonda Reedy Talk Taking On the Big Online Distributors, Delighting Customers and More
March 6, 2019 at 11:24 am

Barefoot Swag Powered by Proforma is a three-person operation that's topped $1 million in sales, almost entirely online. How has the small distributor found so much success competing with the big online mega-players? Owners Britni Levitt and Rhonda Reedy joined the show to share their story. Plus, customer reviews, work-life balance, women-owned businesses and legislating Pop Tarts...