Marketing and Sales

The Price Buyers
November 5, 2019 at 1:49 pm

Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business...

Geiger Crestline Hires Elizabeth Fagan
November 5, 2019 at 12:00 pm

Geiger, Lewiston, Maine, today announced that marketing professional Elizabeth Fagan has joined Geiger as the new director of marketing for its Crestline division. As director of marketing, Fagan will develop, integrate, and implement all marketing activities related to Crestline’s strategic direction and position, as well as...

How the Trump Campaign Is Using Steady Merch Sales to Get Valuable Voter Data
November 4, 2019 at 2:59 pm

The Trump Campaign is using its merchandise sales for much more than just raising funds. It's using the data it gleans from the sale of Trump-branded merchandise to measure its outreach to new donors, and therefore get a picture for its growing or shrinking appeal among otherwise uncommitted voters...

Stouse LLC Acquires Magna-Plus Inc.
November 4, 2019 at 9:16 am

Stouse LLC, New Century, Kan., announced today that it has acquired Magna-Plus Inc., a provider of custom labels, magnets and other promotional products. The acquisition was effective on Oct. 25. Kansas City, Kansas-based Magna-Plus Inc. was founded in 1993 by Marianne D'Amato and Tom Eaton. It now has a nationwide distributor customer base. "We are…

STAHLS’ Introduces Technology to Automate Online Sales With STAHLS’ Spirit Sale
October 31, 2019 at 10:40 am

Now any apparel decorator can create online stores to sell more custom shirts to groups, schools, causes, teams and businesses. The garment decorating experts at STAHLS have launched STAHLS’ Spirit Sale. STAHLS’ Spirit Sale is an online e-commerce platform that allows apparel decorators (known…

Content Marketing for Promo Businesses: Questions and Answers to Get You Started
October 25, 2019 at 2:30 pm

Content marketing is inexpensive, but when done well, it's a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business...