Marketing and Sales

CoasterStone Announces Acquisition of Tree-Free Custom
July 13, 2020 at 11:06 am

CoasterStone, Indianapolis, announced that it has acquired Tree-Free Custom, which has rebranded as 4 Quarts by CoasterStone. 4 Quarts by CoasterStone will now bring activity books, monthly planners, coloring books, playing cards, drinkware and more to CoasterStone’s product line. “Our relationship with Tree-Free Greetings has developed into a strong business partnership over the years,” said…

The 'Hello Kitty' Bullet Train Has an Onboard Merch Store, Promo Products Everywhere
July 9, 2020 at 12:23 pm

Yesterday, we included this “Hello Kitty” branded Japanese bullet train in the Fave 5, but we wanted to investigate it a little further because it’s pretty darn impressive. The train debuted in 2018, and pretty much from top to bottom (or engine to caboose), it's decked out in all things “Hello Kitty"...

Steve Jobs: The 1 Thing That Separates the Doers from the Dreamers
July 6, 2020 at 1:07 pm

I recently read an article from TheLadders.com written by Michael Thompson, who explained a story about Steve Jobs and what he believes to be the one thing that separates the doers from the dreamers. When Jobs was 12 years old, he wanted to build a frequency counter but was missing some of the parts he needed, so he...

Nike Pulls All Redskins Merch, Which Might Actually Cause the Franchise to Change the Name
July 6, 2020 at 12:14 pm

Nike reportedly pulled all of its Redskins merchandise this past week, issuing another blow to the team by depriving it of a major licensed merchandise stream. Nike has a contract with the NFL as its official uniform and sideline apparel merchandiser through 2028, but it has joined the growing call for the team to change its name...

Kelsey Cunningham and Bill Petrie Launch Business Services Agency Brandivate
July 6, 2020 at 10:41 am

Leveraging their more than 35 years working with leading promotional products suppliers and distributors, Kelsey Cunningham and Bill Petrie today announced the launch of brandivate, a full-service business services agency that will drive marketing, sales and branding solutions. “When Bill and I started talking about forming a business, we both saw a void in the…

Customer Analysis: Where Do the Profits Come From?
June 30, 2020 at 1:34 pm

Customer account review is not a new idea, though it is rarely done in a robust, comprehensive way. As businesses emerge from the impact of COVID-19, retaining customers at any cost seems likely and logical. Given the unique challenges of bringing business back, this may be the best time to incorporate the discipline of structured, purposeful account review and analysis...