Marketing and Sales

Sweda Welcomes Bob Engh as New Regional Sales Executive, Midwest
November 13, 2018 at 1:43 pm

Sweda Company LLC, City of Industry, Calif., welcomed Bob Engh as a new regional sales executive for the Midwest, covering Minnesota, North Dakota and South Dakota. Engh, a native of Minneapolis, joins Sweda from J. Charles Awards & Recognition Company, with prior experience at Crystal Awards & Recognition. “Bob…

Fully Promoted Continues Transition, Names New Brand President
November 7, 2018 at 2:08 pm

In an announcement made at the recent Brand New View Expo held at The Grand at Moon Palace in Cancun, Mexico, United Franchise Group CEO Ray Titus introduced Mike Brugger as the new brand president of Fully Promoted. The company, initially known as EmbroidMe, was rebranded in 2017 to reflect a growing product line and…

Facilisgroup Partners Attend Marketing Symposium
November 1, 2018 at 11:49 am

Marketing professionals from 13 Facilisgroup partners gathered last week in St. Louis for the organization’s first ever Marketing Engagement Symposium. Attendees spent two days discussing marketing strategy, new technology and Facilisgroup’s proprietary marketing tools. They left with six months of actionable marketing strategy and an understanding of current digital best practices. “MES18 made me a…

These Dunkin’ Donuts Red Sox Promotional Signs Were, Uh, Not the Best Idea
October 30, 2018 at 1:30 pm

Maybe I can place the blame on my occasional preference for formality, as I have always preferred using the “doughnut” spelling instead of the “donut” one. Quite aware of the power of effective branding, though, I will never knock the move by Dunkin’ Donuts to go for the colloquial version. However, I can question and…

Spooktastic Special! Jay Busselle Talks Branding Nightmares, Halloween Promotions and #PromoChat
October 29, 2018 at 12:13 pm

In the spirit of everyone's favorite haunted holiday, Jay Busselle joined the show to discuss branding nightmares, his favorite Halloween promotions and scary marketing in general. Is your promo business making any of the branding mistakes Jay mentioned? Listen and find out! Plus, Sean and Brendan discuss Burger King's gross new nightmare sandwich, terrifying VCRs and much more. Don't listen alone!...

Promo Marketing and PromoCorner Announce Content-Sharing Partnership
October 29, 2018 at 8:54 am

Promo Marketing and PromoCorner today announced a partnership to share industry-leading content across platforms. The new partnership will serve to enhance the reach of the content as well as making it easier for promotional products industry professionals to benefit from it. “Today’s announcement with industry leader Promo Marketing is another solid step in our mission…

This New, Limited-Edition NSYNC Merch Collection Includes a 'Bye Bye Bye' Doormat
October 23, 2018 at 10:16 am

Last week, NSYNC announced the launch of its latest merchandise collection in partnership with Epic Rights. While the iconic boy band might have split up in the early 2000s, its music (and throwback photos complete with the frosted tips hairstyle) will live on forever. But fans looking to expand their NSYNC memorabilia collections better order soon. There’s only three days left until the limited-edition collection goes bye, bye, bye...

AIMastermind Group Announces Two AIM Power Meetings for 2019
October 17, 2018 at 11:45 am

AIMastermind Group, Collegeville, Pa., today announced it will partner with Promo Marketing for two AIM Power Meetings in 2019. Available exclusively to AIM distributor members, the events will take place in Fort Lauderdale, Fla., June 17-19, 2019, and in San Antonio, Oct. 14-16, 2019...

Instagram for Promo: 5 Ways to Build and Connect With Audiences
October 16, 2018 at 11:37 am

Building brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That's why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business...