Marketing and Sales
Artificial Intelligence platforms like Midjourney have plenty of implications for apparel designers. You can theoretically plug in an art prompt and end up with a printable image in minutes, if not seconds. Urban Outfitters is showing how AI can be used for more of the behind-the-scenes and business side of things, using AI platform o9…
Business history provides valuable insight. Here are four lessons that come to mind when I think of companies that are no longer here.
The world is becoming more robotic. Salespeople need to be more personal than ever. It is an increasingly important differentiator.
Marketing and sales automation platform DemandBridge and print-on-demand provider Peecho have entered a partnership to offer DemandBridge clients unlimited print flexibility. Benefits for DB clients include localized printing, procurement, and immediate local tax compliance for international print orders, so they can enter new international markets with confidence. Peecho's checkout software is now integrated with DemandBridge's…
It’s my educated guess that 50% of salespeople in the graphic arts have ADD. Here is what makes these sales reps exceptional.
When faculty members got accepted into McGill University’s music faculty, they would receive a box welcoming them to the program, and getting them ready for life in Montreal. Steven Schneidman, president of Solutions Ink, Montreal, described how the branded kit got them excited about their new gig at McGill, and prepared them for life in a new city.
Finding and earning new business has never been a cakewalk, it just seems like it’s even harder these days.
Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
On a Season 5 episode of "It's Always Sunny in Philadelphia," the character Charlie tells the others in the gang that he recently created a product called "Kitten Mittons" in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
HPG, Braintree, Mass., announced the onboarding of industry veteran Alex Symms as director of sales of their Garden Grove, CA, subsidiary Evans Manufacturing. Symms joins HPG and Evans with a combined 20-year management background with promotional products suppliers, such as Chameleon and most recently PowerStick.com. “I’ve had the good…