Marketing and Sales

How Urban Outfitters Is Using AI to Predict Buyer Trends and Customer Demand
July 13, 2023 at 11:12 am

Artificial Intelligence platforms like Midjourney have plenty of implications for apparel designers. You can theoretically plug in an art prompt and end up with a printable image in minutes, if not seconds. Urban Outfitters is showing how AI can be used for more of the behind-the-scenes and business side of things, using AI platform o9…

DemandBridge-Peecho Partnership Offers Print Flexibility Worldwide
June 30, 2023 at 12:10 pm

Marketing and sales automation platform DemandBridge and print-on-demand provider Peecho have entered a partnership to offer DemandBridge clients unlimited print flexibility. Benefits for DB clients include localized printing, procurement, and immediate local tax compliance for international print orders, so they can enter new international markets with confidence. Peecho's checkout software is now integrated with DemandBridge's…

How One Distributor Prepared University Faculty Members for Life in a New City
June 26, 2023 at 7:34 am

When faculty members got accepted into McGill University’s music faculty, they would receive a box welcoming them to the program, and getting them ready for life in Montreal. Steven Schneidman, president of Solutions Ink, Montreal, described how the branded kit got them excited about their new gig at McGill, and prepared them for life in a new city.

A Guide to Maximizing Social Media Reach in Promo
June 16, 2023 at 10:57 am

Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.

HPG Hires Alex Symms as Director of Sales for Evans Manufacturing
June 2, 2023 at 8:33 am

HPG, Braintree, Mass., announced the onboarding of industry veteran Alex Symms as director of sales of their Garden Grove, CA, subsidiary Evans Manufacturing. Symms joins HPG and Evans with a combined 20-year management background with promotional products suppliers, such as Chameleon and most recently PowerStick.com. “I’ve had the good…